The Mauritius Tourism Promotion Authority (MTPA) used World Travel Market (WTM) 2026 in London, held from 3 to 5 November, to launch its new campaign, ‘One Island. A Whole World.’, as it steps up efforts to strengthen trade partnerships and drive visitor bookings from the UK.
Led by Tourism Minister Richard Duval, the Mauritian delegation included MTPA Chairman Dinesh Burrenchobay and Director Benoit Harter. During the three-day event, officials met UK tour operators, airlines and international media to discuss opportunities for the upcoming tourism seasons, amid ongoing geopolitical challenges.
The discussions focused on converting market interest into confirmed bookings, while positioning Mauritius as a premium destination through its expanding villa offerings and refreshed five-star hotel portfolio.
Burrenchobay said the delegation held back-to-back meetings with leading UK travel trade partners and airlines to showcase new developments across the island and identify opportunities to drive bookings in the seasons ahead.
The MTPA also highlighted its ‘Beyond the Beach’ strategy, which aims to broaden Mauritius' appeal beyond its established beach and resort offering. The approach places greater emphasis on the island's cultural heritage, natural attractions, local communities and gastronomy.
“Today's travellers want more than a beautiful beach; they are seeking the stories, people, culture, and places that bring a destination to life,” Harter said.
Through its new campaign and broader destination positioning, Mauritius aims to promote more immersive travel experiences and build stronger connections with international visitors, turning first-time holidaymakers into repeat travellers and long-term advocates for the island.
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