Dubai Tourism Vision 2020: Meraas launches the Hala China initiative

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Dubai-based investment company Meraas, along with Dubai Holding and DXB Entertainments, released details of their new collaboration Hala China, this week. The initiative has been created to showcase Dubai and the UAE to Chinese tourists, as well as being a key component in strengthening bilateral relations between the countries.

Hala China will feature a selection of seven different tourism packages, designed to cater directly to Chinese interests, including stay, shop, eat, play, explore, wellness and concierge.

The year-long pipeline of events includes a mix of activities from food festivals and fashion shows, sporting events to music festivals and Chinese cultural pageants.The various sectors that are expected to witness a positive impact from this initiative include luxury fashion, retail, hospitality, dining, education, sports, photography and weddings.

“We have a unique opportunity to share the story of our city with an increasingly mobile Chinese audience”

His Excellency Abdulla Al Habbai (above), group chairman at Meraas, said: “In supporting the development of tourism and trade relations between Dubai and China, we continue to align our commercial objectives with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, vice president and prime minister of the United Arab Emirates and Ruler of Dubai reflected through Dubai’s Tourism Vision 2020.

“Leveraging the phenomenal success of Dubai’s first-ever Chinese New Year celebrations at City Walk, where Meraas welcomed 22,000 Chinese visitors across its destinations, the Hala China initiative will enable Meraas to build on the tremendous progress that has been already made towards this end.

“In doing so, we have a unique opportunity to share the story of our city with an increasingly mobile Chinese audience, while extending an invitation to come and explore the possibilities we are creating for a whole new generation of entrepreneurs, business travellers, holidaymakers and communities.”

The news comes following another team-up between Meraas and the Consulate General of China in February this year, when the two organisations played host to Dubai’s maiden Chinese New Year celebrations at City Walk (main picture), which kicked off with a colourful cultural parade and concluded with an exclusive fashion show presented by China Kids Moda.

Meraas is a committed, long-term cheerleader of Dubai’s tourism action-plan, Dubai Tourism Vision 2020, which aims to bring 20 million visitors to the emirates nation by 2020.
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