Michael Erfert, currently head of global sales in steering, products and processes in Hub Airlines’ Lufthansa Group, will join Eurowings as head of sales on 15 August 2020. In addition to his function as head of sales, distribution and digital at Eurowings, he will also become managing director of the Eurowings digital subsidiary.
Erfert will be responsible for all sales activities of Eurowings and will be in charge of the implementation and further development of its digital strategy. He succeeds Oliver Schmitt, who joined the Eurowings management board as chief commercial officer in March.
Erfert, who holds a degree in business administration, began his career in the Lufthansa Group in 1995, since when he has held several management positions. Since 2016, he has been head of global sales steering, products and processes and responsible for sales processes for the Lufthansa, Austrian Airlines and SWISS hub airlines.