The Middle East's hospitality sector is set to showcase its resilience and innovation at the Arabian Travel Market (ATM) 2026, scheduled from 14 to 17 September at the Dubai World Trade Centre. The event will highlight how the industry is adapting to evolving traveller expectations through innovative experiences and long-term investments.
IHG Hotels & Resorts has expressed strong confidence in the region, driven by sustained tourism investment and a robust hospitality sector. Haitham Mattar, head of IHG for India, the Middle East, and Africa, stated, "We have great confidence in the Middle East, one of the fastest-growing tourist regions globally, supported by long-term investments in key markets."
The ATM 2026 conference will explore themes such as commercial reinvention, operational resilience, and the changing expectations of today's experience-led traveller. A session titled "Does hospitality need to reinvent itself?" will delve into strategies for enhancing resilience and long-term value, featuring insights from industry leaders like Amir Golbarg, COO of Minor Hotels.
The event will also host a session on "Decoding hospitality growth—what do travellers want today?" with experts including Hala Matar Choufany from HVS and Justin Reid from TripAdvisor. This session will address how hotels are responding to diverse traveller motivations by creating personalised experiences that blend health, culture, and connectivity.
Innovation will be a focal point at the concurrent Travel Tech event, showcasing cutting-edge technologies transforming guest experiences. The ATM 2026 aims to provide a platform for global hospitality leaders and innovators to explore how resilience, innovation, and evolving guest expectations are shaping the future of the industry
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