Millennial travel trends 2023
Research conducted by travel experts WeRoad has revealed that millennials are swapping relaxing and partying this year when it comes to travelling.
The poll, which targeted millennial travellers, found that over two thirds (72%) want to travel in 2023 in the hunt for an adventure. Gen Y have clearly had enough of partying with just 8% planning to travel to party whilst just a fifth (20%) are looking to travel to relax.
When asked about travel companions, the majority (51%) of budding travellers said they plan to take-off alone rather than with friends or family. Whilst over half plan to see the world solo, just a third (35%) said they would travel with a partner or friend.
Europe is top of the adventure ‘wish list’ (43%) with Asia second (27%) now that the world’s largest continent is fully open following the pandemic. A fifth (19%) plan to visit America and 11% eager to visit Africa.
Millennials are putting their money where their mouth is. WeRoad has experienced a huge rise in travellers visiting Asia with trips to Asian destinations making up a quarter of all bookings in 2022.
WeRoad is all about connecting people, cultures, and stories by grouping solo travellers together and taking them on incredible adventures around the globe. Adventure opportunities in Asia are endless with the Great Wall of China, Mount Fuji in Japan, Annapurna in Nepal, the ethereal Indian Taj Mahal just a handful of epic destinations available on WeRoad tours.
Justyna Chlopecka, WeRoad’s UK Marketing Manager, said: “We’re seeing a huge trend in people wanting to get back to travelling to Asian destinations this year. The pandemic and harsh lockdowns across Asia had a big impact on our bookings to the continent. In 2020 17% of all our bookings were to Asian destinations, in comparison to 2% in 2021.
“As restrictions began lifting across Asia we saw these figures dramatically increase, even surpassing pre-pandemic numbers. Last year, 22% of our total bookings globally were to Asian countries and we’re predicting this number to continue rising.”
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