All eyes of the travel industry are set on Moscow as Russia’s capital city gets ready to host OTDYKH 2019 travel expo in September this year.
This year marks the 25th anniversary of the OTDYKH Leisure Trade Fair, and over 900 countries and Russian regions will be participating in the 2019 expo that takes place from 10-12 September.
Companies and individuals from all over the world who operate in the travel and tourism industry will come together to explore the potential of the vast and ever-expanding Russian market. Organizers of the OTDYKH Leisure Trade Fair are offering a range of unmissable B2B marketing events for exhibitors. This comes at a time when live events are proven to be especially important for B2B professionals when it comes to increasing brand awareness and customer engagement.
The scheduled events include B2B Speed Dating, where industry specialists will be granted the opportunity to have short, individual meetings, one after the other at exhibitors’ stands. This will be the perfect way to network with a large volume of specialists in a short space of time.
Exhibitors will also benefit from round-table meetings with Russian tour operators, co-organized by The Association of Tour Operators of Russia (ATOR), and special sales-call service. Exhibitors are invited to deliver their own bespoke workshops, facilitated by OTDYKH, to a number of key players in the Russian regions in order to explore business opportunities. And of course, one of the best ways to meet travel professionals from major Russian regions is through the Hosted Buyers Program.
OTDYKH’s digital support is also fully engaged in the distribution of information provided by exhibitors, disseminating exhibitor news, logos and press releases via various promotional channels. These include the OTDYKH website, partner websites, social media platforms and the expo newsletter which currently has over 63,000 recipients.
In another exciting update, the Komi Republic has been announced as a sponsor region. Representatives have purchased an exclusive 42 square metre stand and a sponsorship package.