A delegation from North East England made its inaugural appearance at the British Tourism and Travel Show in Birmingham last week, uniting various regional partners to promote the area's tourism offerings. The event, which draws over 2,000 group travel professionals annually, provided a platform for the region to connect with UK and international tour operators, organisers, and buyers.
The Destination North East England stand featured partners such as Visit County Durham, Visit Northumberland, NewcastleGateshead Initiative, and attractions like Alnwick Castle and The Alnwick Garden. Alex MacKenzie, Travel Trade Manager for Destination North East England, remarked, "This was a great opportunity to bring the region together on one stand and be able to showcase the fantastic array of experiences, products, and attractions we have to offer in the North East."
Feedback from buyers was overwhelmingly positive, with many appreciating the convenience of engaging with multiple partners from the North East in one location. The show underscored the importance of the group travel market for the region, with hopes that new contacts will lead to future opportunities.
The North East's participation is part of a broader initiative to enhance the region's visitor economy, supported by a $2.25 million (£2.25 million) investment from the national government. This effort aims to double the size of the visitor economy over the next decade, positioning the North East as a must-see destination and attracting private investment
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