Notting Hill finds spot in Ruby Hotels expansion plan in UK

Ruby Hotels, led by founder and CEO Michael Struck, have their sights set on further international expansion with a third hotel planned for London. The new-build Ruby Zoe, 173-bed property, will be in the heart of colourful Notting Hill and will include a spacious street-front public area combining retail and hotel elements.

After the successful opening of Ruby Lucy on the South Bank earlier this year and Ruby Stella set to open in 2022 in Clerkenwell, expanding to the west of the city is the next logical step for Ruby in the thriving London hotel market. As well as having excellent public transport connections from Notting Hill Gate, the hotel will be within walking distance of Kensington Palace and Hyde Park, while Portobello Road Market with its quirky stalls, independent shops and excellent restaurants is just around the corner.

The hotel, which will be named Ruby Zoe, is scheduled for a late 2023 opening. The project will be delivered by the renowned London developer Frogmore. It follows Ruby Group’s lean luxury philosophy: a top location, high-quality fittings, and outstanding design. All of this is offered at an affordable price by rigorously cutting out the superfluous and focusing on the essential.

Struck said: “As well as helping us to make a luxurious and unique hotel experience affordable for our guests, this approach gives us a leaner and more adaptable cost structure and means lower risks for our real estate partners. This combination of advantages helps us especially in these unpredictable times.”

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