Accor keystone brand Novotel recently launched Longevity Everyday, an ambitious new vision designed to redefine the role of hotels in supporting guests' wellbeing and quality of life.
This vision is founded upon recent data which shows that one in three travellers is taking a daily step to improve their mental and physical wellbeing.
Indeed, longevity is becoming a defining pillar of this movement as it influences everything from diet and sleep to mental wellbeing, physical activity and social connection.
Yet most longevity programmes and philosophies remain out of reach for many people. Novotel’s ambition is to change that by making longevity practical, intuitive, and achievable for everyone, every day.
With over 600 hotels across 67 countries, Novotel is drawing on nearly 60 years of innovation to address one of travel's fastest-growing shifts: the longevity economy, now experiencing double-digit year-on-year growth and forecast to be worth US$4.6 trillion to the travel and hospitality sector by the end of the decade.
Writing a new chapter in the hospitality story
Since its founding in 1967, Novotel has served family-focused professionals with a spirit of boldness, and continuous reinvention.
The brand's very name, “Novo-Tel” meaning "new hotel", reflects a commitment to renewal that continues today.
As global brand president Jean-Yves Minet puts it: "Longevity is a megatrend reshaping our world and our industry: a high-growth market expected to be worth trillions to the travel and leisure sector by 2030. Until now, longevity has often been framed as a luxury pursuit built around extreme wellness practices. At Novotel, we believe longevity is not about radical transformation, but about small, incremental actions that last and compound over time. You live better and longer by staying physically and mentally healthy through simple, everyday choices. This is where Novotel comes in."
Minet further explained that Novotel's strength is its universal appeal, delivering elevated experiences for all travellers, from business professionals to friends and families.
He concluded by saying: “We therefore have a unique opportunity to democratize longevity and make it possible for everyone, every day. For nearly 60 years, one universal desire has united Novotel guests: to live a longer, fuller, happier life. Our goal is to integrate longevity into daily habits across four pillars, Eat, Sleep, Move, and Meet at Novotel and beyond the stay."
What to expect from Longevity Everyday
Novotel's approach is built on four tangible pillars designed to enhance guest wellbeing through new programming, products, and partnerships launching throughout 2026 and beyond.
Underpinning all four pillars is the brand’s commitment to ocean preservation, recognizing that planetary health is inseparable from personal wellbeing.
SLEEP: Mental & Physical Wellbeing Through Rest
Novotel is elevating its bedding standards globally and rolling out new eco-conceived premium beds worldwide by 2030.
With 36%2 of travellers citing comfortable beds as a key factor in business travel appeal, the new Novotel Bed (29cm deep) and both OEKO-TEX® and NF Environnement certified - has been designed to support optimal rest and recovery.
EAT: Delicious, Healthier & More Sustainable Choices
Novotel is transforming its culinary approach with a focus on flavour and sustainability. By the end of 2026, guests will see at least 25 percent plant-forward options across all hotels, reinforcing the brand’s commitment to offering balanced, thoughtful choices that support long-term wellbeing.
Culinary teams are benefiting from world-class training from the Culinary Institute of America to create delicious, healthier, sustainable choices.
This shift responds directly to the 37 percent of travellers seeking healthier dining choices.
Novotel also launched a multi-year partnership with British cook and food creator Alfie Steiner who has inspired a following of over five million for his simple, transformative, and delicious approach to plant-forward dining.
Steiner, who goes by @alfiecooks, is launching new recipes on Novotel menus worldwide later this year and collaborating with Novotel to inspire guests during and long after their stay with plant-forward dishes they can enjoy at Novotel and recreate at home.
In alignment with the brand’s multi-year ocean commitment with WWF, Novotel is likewise strengthening seafood sustainability.
Novotel has created Sustainable Seafood Principles and training in partnership with WWF, and is implementing full traceability for priority species, with established partnerships with Seafood Souk and Seafood Task Force.
MOVE: Making Everyday Movement Easier
With gyms and pools in most of its hotels, Novotel is enhancing its movement offering through both physical spaces and accessible, everyday activity.
A global partnership with Paris 2024 Olympic Gold medallist Kauli Vaast and Paris Saint-Germain (PSG) will bring practical tips, energy-management tools, and family-friendly inspiration to encourage guests to move more, whether for a workout or just a few minutes each day.
MEET: Improving How People Connect
Novotel is redefining business travel for the modern corporate athlete, recognizing they are energy managers, not just time managers, and offering an intentionally designed experience to support sustained wellbeing, energy, and peak performance by fostering physical, mental and social longevity.
For business travellers and meeting delegates, this includes revitalizing breaks with light movement; focus-fuelling, sustainable food; and drinks crafted to boost energy and creativity or promote calmness and rest.
