ONYX Hospitality Group has entered into a joint venture with JR Kyushu Business Development (Thailand) Co. Ltd. to develop Shama North Pattaya. This collaboration marks a significant step in ONYX's strategic expansion, leveraging Shama's expertise to meet the growing demand for both short- and extended-stay accommodations in Thailand's Eastern Economic Corridor (EEC).

The partnership builds on the success of Shama Lakeview Asoke in Bangkok, which ONYX manages for JR Kyushu Group. The new development in North Pattaya aims to blend the comfort of serviced flats with the services of a leading hotel brand, catering to the expanding long-stay market. This move underscores ONYX's commitment to strengthening its presence in high-potential locations and enhancing Thailand's position as a destination for long-term residents.

Yuthachai Charanachitta, CEO of ONYX Hospitality Group, emphasised the importance of strong partnerships in their growth strategy. "Our joint venture with JR Kyushu Group reflects a shared vision and a commitment to creating long-term value together," he stated. The collaboration is seen as a testament to the confidence international investors have in ONYX's capabilities and Thailand's economic stability.

Toshihiro Mori, Representative Director of Kyushu Railway Company, expressed optimism about the venture, highlighting Pattaya's potential as a leading resort destination. "We have full confidence in ONYX’s hospitality expertise to deliver an exceptional property," Mori said.

The development of Shama North Pattaya not only strengthens ONYX's portfolio but also signals the readiness of Thai hospitality brands to compete globally, fostering sustainable growth in the sector

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