Ovolo launches quirky ‘Wonder. Full.’ branding initiative

More than places to stay, Ovolo Hotels are destinations to experience brimming with character, each hotel is a uniquely rich adventure, full of eye-catching art and vibrant atmosphere.

Add to this an eclectic portfolio of restaurants and bars bursting with flavour and you have a world where every moment of every stay is filled with wonder. Alongside renowned branding and identity agency THERE, Ovolo set out to create a brand evolution that celebrated this idea, packaging the sentiment in one all-encompassing brand positioning- introducing Wonder. Full.

“A major component of Ovolo’s brand evolution was realigning the identity with the overall and unique hotel experience. Sophisticated yet creative and quirky interiors, and an increasingly design-savvy audience gave us an opportunity to elevate our brand whilst maintaining the innovative, disruptive yet cheeky spirit that continues to drive us in everything we do,” said Girish Jhunjhnuwala, founder and CEO of Ovolo Hotels said.

“Enhanced customer experience.”

Aimed at capturing moments of wonder, inspired interiors and delightful details, a fresh approach to art direction was developed to support the idea of ‘Wonder. Full.’ and to better convey each hotel’s unique character and offering. Further enriching the brand and referencing Ovolo’s unconventional nature, guests will be meeting ‘Curios’ at every turn – the brand’s collection of rare, unusual or intriguing objects with the power to spark imagination or prompt a smile in the mind.

“Wonder. Full. not only demonstrates the alignment with of Ovolo’s hotel experience but also our commitment to continually innovate and create an enhanced customer experience,” said Stephen Howard, group director of marketing of Ovolo Hotels.

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