OYO India introduces partner advisory council

OYO Hotels & Homes hosted its first Partner Advisory Council meeting in Delhi under the aegis of OYO Partner Engagement Network (OPEN) – the ongoing year-long commitment of support and engagement with over 10,000 asset owners across the country.

The inaugural council, under OPEN provides a unique opportunity to OYO hotel owners, OYO India South Asia leadership and third party policy and legal luminaries to represent the interests of the OYO Hotels network across the country and provide a platform to discuss and determine micro and macro issues driving the future of hospitality in India.

“Improving brand awareness for mid-market brands.”

In the first meeting in Delhi, members stressed on the need to continually evolve the relationship between OYO and its asset owners and how the council would act as a crucial forum for discussion on relevant matters and programmes for asset owner advancement. The meeting established the broad objectives of the council, chiefly, advising OYO on working shoulder to shoulder with its asset owners for both the growth of their business, and for jointly realising the potential of the hospitality industry in India.

Presenting the pillars of OPEN to the council, namely, business, growth, engagement and recognition, and the various initiatives OYO has been undertaking for each of these key pillars, Aditya Ghosh, CEO of India and South Asia mentioned: “By identifying key areas of improvement and closing plan of actions quickly for activities such as provisioning dedicated hotel management resources, improving brand awareness for mid-market brands and investing in quality checks aggressively, a lot of progress has been made already. We will look to share updates as well as highlight areas for further improvement in our next meeting in September.”

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