Pacific Arena Pte Ltd, a prominent Singaporean travel company, has chosen the Amadeus Travel Platform as its main booking and servicing technology. This strategic move aims to streamline operations, enhance agent productivity, and provide a more personalised experience for both corporate and leisure travellers. The transition to Amadeus marks a significant milestone for Pacific Arena as it consolidates its operations onto a single, modern platform.
Founded in 1976, Pacific Arena has evolved from a boutique travel specialist into a well-recognised travel company, serving a diverse clientele including corporate clients, leisure travellers, and cruise enthusiasts. The company operates through a portfolio of brands such as PriceBreaker, Accolade, Cruise Arena, and ATG Travel. By adopting the Amadeus platform, Pacific Arena will connect with travel content providers and partners across various sectors, including air, hotel, rail, and cruise, through a unified interface.
Cheryl Chung, Vice President of Pacific Arena, expressed enthusiasm about the partnership, stating, “As we mark 50 years of travel excellence, we are investing in the right technology to carry Pacific Arena confidently into the next 50. Amadeus gives us a platform that matches our ambition.”
The integration of Amadeus Robotics and Productivity suites is expected to automate processes, reduce booking turnaround times, and provide management with enhanced data-driven insights. Ramona Bohwongpersert, Senior Vice President at Amadeus, highlighted the partnership as a testament to the confidence travel sellers in Southeast Asia place in Amadeus to drive their digital future.
This collaboration sets the stage for Pacific Arena's continued growth and innovation in the travel industry, promising improved service delivery and operational efficiency.
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