Passtination, a spin-out from Global Nomad Pass, has launched a new platform designed to extend airline loyalty programmes beyond flights. The service offers airline members instant, merchant-funded discounts at local restaurants, hotels, and fitness studios at their travel destinations. This innovative approach aims to keep airlines connected with their customers throughout their journey, not just during the flight.

The platform addresses a significant gap in traditional airline loyalty schemes, which typically focus on flights and neglect the traveller's experience once they land. Safir Jamal, Founder and CEO of Passtination, highlighted this issue, stating, “Airline loyalty was built for flights, but flights are just the beginning. The moments that define our travels happen on the ground, where we eat, stay, shop and explore.”

Passtination's white-label solution allows airlines to integrate this service seamlessly into their existing loyalty programmes. It builds custom merchant networks for each airline and issues branded wallet passes that align with the airline's brand. This integration enables airlines to capture real-world engagement data, offering insights into how members spend and explore after landing.

The model also provides airlines with opportunities to increase engagement between trips, boost points redemption, and deliver personalised offers via location-based notifications. By offering free trial passes based on status tiers, airlines can convert engagement into paid upgrades, enhancing their revenue streams.

As one of the first dedicated in-destination loyalty solutions, Passtination transforms destinations into loyalty touchpoints, ensuring that airline members remain engaged and valued throughout their travels

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