The Pacific Asia Travel Association (PATA) has announced a new organisational partnership with TCI Research, a leading travel data intelligence agency awarded by the UN World Tourism Organisation (UNWTO) for its TRAVELSAT Solution and trusted by over 100 destinations, travel brands and organisations globally.
“Our partnership allows our members to leverage their data and insights to build a more resilient, responsible, sustainable and stronger travel and tourism industry, and I look forward to working with them towards this goal,” said Dr. Mario Hardy, CEO of PATA.
TCI Research fuels destinations’ success through data, setting global proprietary standard analytic solutions for all-size DMOs and travel verticals, with a focus on visitor experience, destination reputation and resident sentiment, combining hybrid analytics sourced from surveys and social/big data.
Under the agreement, TCI Research will be the sole content contributor to the industry-related data focused article for both editions of ‘Issues & Trends 2020’. They will also have the opportunity to share market trends, data and analysis to PATA members. The first edition, providing 19 recommendations to battle the COVID-19 impact on destination reputation, will be available on the PATA Store on 19 May.