Pacific Asia Travel Association (PATA) will be announcing the PATA Gold Awards 2020 live during Virtual PTM 2020. Supported and sponsored since 1995 by the Macao Government Tourism Office (MGTO), this year’s awards will recognise the achievements of 21 Gold Awards and three Grand Title Winners during the Online PATA Gold Awards Presentation on 24 September.
The PATA Gold Awards 2020 attracted 121 entries from 62 organisations and individuals worldwide. The winners will be selected by an independent judging committee of 16 personalities from various destinations.
Maria Helena de Senna Fernandes, director of MGTO, said: “The spirit of innovation acknowledged by the PATA Gold Awards is more than ever in high demand, as we are called to unite and revive the industry, amid the unprecedented global disruption brought by the COVID-19 pandemic. As a tourism city, Macao is proud to continue its long-standing support to PATA, helping to bring to the limelight some of the very best practices in our industry.”
“The winners of the PATA Gold Awards set industry standards for excellence and innovation and provides the association with the perfect opportunity to recognise and reward the very best the Asia Pacific travel industry has to offer,” said PATA CEO Dr. Mario Hardy.
PATA will present 21 Gold Awards and three Grand Title Winners for best of show entries in the following broad categories: marketing, sustainability and human capital development. This year, PATA has enhanced the PATA Gold Awards by introducing several new categories in order to reinforce its position as an innovative and prestigious award for the Asia Pacific travel and tourism industry. New categories include climate change initiative, tourism for all and youth empowerment initiative.
Virtual PTM is being organised in conjunction with the Sichuan International Travel Expo with the support of the Leshan Culture, Radio, Television and Tourism Bureau.