Pacific Asia Travel Association (PATA) will be launching the Dream to Travel Festival, an online event that brings together travel trade businesses worldwide to learn, network, and celebrate the power of travel during these challenging times.
The virtual event, unifying the travel trade through the infinite possibilities of the digital experience, will run for four weeks across time, space and borders from June 22 – 17 July.
PATA CEO Dr. Mario Hardy said: “The festival provides a platform for the travel trade community to gain new insights, meet experts and peers, and showcase and browse products from all over the Asia Pacific region and beyond. In addition, we wanted to adapt the idea of networking in a fun and engaging manner through live experiences and virtual hangouts. This is the perfect opportunity for our industry to come together and work towards a more responsible and stronger travel and tourism industry.”
The Dream to Travel Festival will welcome both B2B and travel trade industry stakeholders to attend on a complimentary basis. The schedule of events will be similar to a festival calendar rather than a full-day event, with games and activities included to provide the opportunity to network, socialise and have fun. Each week of the festival is dedicated to a specific theme (Trust, Courage, Wellbeing and Infinite Possibilities) and to a specific destination.