Plymouth, known as Britain's Ocean City, is set to make a significant impact at the British Tourism & Travel Show (BTTS) 2026, scheduled for 19 March at the NEC Birmingham. The city will introduce its re-imagined branding and showcase its credentials as a year-round destination for group travel, heritage, culture, food, and outdoor experiences. With a record six stand partners, Plymouth aims to strengthen its position in the group travel market.

The event will see Future Inn Plymouth launching a new Group Travel Charter, whilst Visit Tamar Valley will debut its first-ever Coach Drivers Guide. Other partners include Leonardo Hotel Plymouth, Plymouth Boat Trips, The Drake Hotel, Invicta, and St Mellion Estate. Dartmoor Zoo will present new group experiences, such as the 'Meet the Tiger' encounter, and The Box will promote its successful 'Beryl Cook: Pride and Joy' exhibition alongside new curator-led tours.

Amanda Lumley, CEO of Destination Plymouth, emphasised the importance of BTTS, stating, “With a record number of stand partners and an exciting pipeline of new product launches, Plymouth is perfectly placed to grow its share of the group travel market.”

The city will also launch the latest Plymouth Groups and Travel Trade Guide at the show, available both in print and digitally. BTTS 2026 will feature over 200 exhibitors, offering inspiration for coach operators, tour operators, and travel agents. For more information, visit the Travel Trade section on the Visit Plymouth website

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