Princess Cruises has become the first global cruise line to integrate a native app within ChatGPT, offering a seamless cruise planning experience powered by large language models (LLMs). This innovation allows travellers to explore, compare, and plan their holidays using everyday language, directly within the AI platform.

The new app, announced on 28 September 2026, connects users to real-time information and services on the Princess Cruises website. By tagging "princesscruises" and installing the app within ChatGPT, users can explore 330 destinations across 17 ships, check pricing and availability, and refine their plans—all within a single conversation. This development marks a significant shift in how consumers use generative AI for travel planning, as noted by Neena Vicente, Vice President of Digital Commerce and Experience at Princess Cruises.

Mobi CEO Andrew Boch praised Princess Cruises' forward-thinking approach, stating, "Being the first global cruise line to bring its experience directly into LLMs reflects that vision." The app enables users to ask specific questions, such as finding seven-night cruises to Santorini in August 2027 or planning a cruise to Alaska next summer. It also allows for detailed itinerary comparisons and exploration of ports, excursions, and onboard experiences.

Rosemary DeAragon, Head of Technology at OpenAI, highlighted the collaboration's potential, saying, "Princess Cruises app brings that experience into the cruise industry, showing how AI platforms and travel brands can work together." Initially available through ChatGPT, Princess Cruises plans to expand the app to other AI platforms in the future.

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