Anita Chan

Currently working as Chief Executive Officer (CEO) at Compass Edge

Hong Kong

19+ Years of total work experience

About Anita Chan

Started her career in managerial capacity with Four Seasons Hotels, Delta Hotels Corporate office in Toronto in the digital and revenue department, Anita then moved to the vendor side as Vice President, Marketing & Account Management for VIP International in Calgary, Canada. VIP International (later named as VANTIS) was the second largest reservation service provider worldwide, providing reservations services to over 2,000 hotels.

When VIP (VANTIS) was sold, Anita moved on to work as Vice President, Asia Pacific, later promoted as Vice President, Global Sales & Marketing for Open World in Bath, U.K. Open World was the number one digital marketing agency for the hospitality industry and its clients included well-known and luxury brands such as the Peninsula, IHG, Raffles, etc.

After Open World, Anita worked for Orbitz Worldwide, the #2 Online Travel Agency (OTA) at the time as Regional Director. Anita has extensive knowledge both from the West & the East, the hotel side & the vendor side and now the OTA side.

Anita then moved on to work for Small Luxury Hotels as Vice President Asia Pacific to select the best small luxury hotels to reach the luxury travelers.

Currently, Anita is appointed as Chief Executive Officer (CEO) at Compass Edge Ltd ( that provides online distribution and marketing services and China-Ready strategy to independent hotels. Anita leads the company to focus on the booming Chinese FIT outbound market to become a niche provider in this area and co-founded LN Global Hotel Alliance in 2018 with Ling Nan Hospitality alongside with China Southern Airline and GZL (广之旅) Travel Services to cross-sell travel experiences online & offline to 46 Million+ loyalty members in China on the one-of-a-kind alliance loyalty program.

Anita obtained the MBA with University of Western Ontario, Ivey Business School in Canada and now finished her doctoral degree in business research with University of NewCastle in Australia.

Ivey Business School at Western University
Business Administration and Management
01 Jan, 1997 - 31 Dec, 2000
University of Newcastle
Graduate studies in Business Research
01 Jan, 2003 - 31 Dec, 2008

Chief Executive Officer (CEO)

Compass Edge

Jan 2014 - Present • 6 years 9 months
Compass Edge is a hospitality service provider, rooted to provide reservation technology, distribution marketing services to mostly independent hotels or small hotel groups in the world. Over the past few years, Compass Edge focuses on the booming Chinese outbound FIT market and launches Go China branding solution to establish real online presence for overseas hotels in China. Understanding independent hotels can only be stronger together, Compass Edge has its own portals, GoHotel... plus social media platforms Facebook Page, Twitter, Weibo & WeChat official service account and runs regular marketing campaigns, weekly articles publishing and daily hotels specific posts to drive top-of-the-head awareness for its member hotels. The latest initiative is the signing of an important strategic alliance with Ling Nan Hospitality alongside with China Southern Airline and GZL to cross-sell our overseas hotels to their loyalty members on the alliance platform. This is an unique and true selling opportunity for Compass Edge “China Ready”hotels

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Vice President - Asia Pacific

Small Luxury Hotels of the World

Apr 2008 - May 2013 • 5 years 2 months
SLH represents 500+ "small" "luxury" hotels around the world. As VP Development in APAC in SLH, key responsibility includes identifying best property of its kind in strategic locations; meet, discuss and negotiate with hotel owners / hotel developers / hospitality consultants on SLH brand affiliation. Only representative in the region to conduct site inspections to ensure highest quality of prospects will meet and maintain SLH standards.

Regional Director, North Asia

Orbitz Worldwide

Jan 2007 - Jan 2008 • 1 year 1 months

Vice President, Global Sales & Marketing

Open World

Jan 2005 - Dec 2007 • 3 years

Vice President Asia Pacific

VIP International / VANTIS

Jan 2001 - Dec 2004 • 4 years

Fundamental differences in Chinese online behaviours (Travel industry focused)

More than two years ago, I wrote the article “Major Misconceptions about getting Direct Hotel Bookings from China”. ( After me publishing this article, we got validation from trusted sources like PhocusWright and SABRE that stated 91% of Chinese prefers hotels shopping via OTAs and only 9% of Chinese may book direct.

Is the world ready for Chinese tourists anytime soon?

This is a follow up article from my last article “Revenge Traveling will happen. The question is when?” After I published my last article, I got a few people asking me. “Many part of China was lockdown since late January for like 2 months. They still have the money and interest to travel?” Let me give you an interesting example to explain this.

Opinion (Different): Hospitality marketing during the virus outbreak

On February 28, Messe Berlin announced the iconic ITB Berlin will be cancelled, for the first time in history. Then on my Facebook, LinkedIn, the majority of industry associates were upset about this news, mainly very rationally based on data that we should not fear COVID-19 and also if we industry people stop travelling, how […]
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