Bernie Rosenbloom

Vientiane, Laos

About Bernie Rosenbloom

Bernie Rosenbloom brings 20-plus years of journalism and copywriting experience to the Lao travel trade. He zeroed in on tourism and hospitality in 2003, when PATA commissioned him as a website and senior writer for “PATA Compass Magazine”.

“Working for PATA placed me on a path to better understanding the industry, and upped my writing game, Bernie said.” Well-known brands began retaining Bernie, including Best Western, THAI Airways, and Delivering Asia Communications (DAC).

PATA also opened his eyes to responsible and sustainable tourism. In 2007, Bernie co-authored the Asian development Bank’s (ADB) “Responsible Tourism Gide to Cambodia, Laos, and Vietnam”.

After moving to Laos, the ADB contracted him for their Sustainable tourism Development Project (STDP). In 2009, he began revamping and maintaining STDP’s award-winning site, and over the next five years, he wrote preleases, articles, promotional materials for STDP and NZAID projects.

“They sent me to 12 provinces to research and write guides, info maps and panels, websites, press releases, feature stories…”

At the same time, Bernie began an 8-year relationship with LANITH, focussing on branding and exposure for the tourism and hospitality institute. In 2016, he joined with John Morris Williams to establish WeAreLao, an informative destination marketing platform focussing on original and well-researched news items.

Senior Partner: WeAreLao • Vientiane, Laos

May 2016 - Present • 6 years 11 months
We Are Lao is a multi-media marketing organization devoted to sustainably promoting Lao tourism and its stakeholders. As a for-profit social enterprise, We Are Lao aims to have a positive impact on Laos via responsible tourism, while also profiting its members and the country through individual and community benefits. As a customer-focussed initiative, We Are Laos generates revenue by delivering on identified benefits and value propositions. To achieve this, We Are Lao has adopted a member-d...

riven approach to its operation. This ensures We Are Lao adds value to the activities of its private sector and NGO members, as well as the government and donor agencies. strives to be the most comprehensive, informative, promotional, and up-to-date tourism website for Laos. Through the site, potential visitors and foreign travel agents can directly link to We Are Lao members. These include accommodation, tour operators, travel agents, airlines, drinking and dining establishments, and tourist attractions and related activities. There are no commissions, pop-up adverts, or banner clutter…just direct connections. The website also sets the foundation for presenting We Are Lao’s suite of marketing communication and promotional services. These “You Are Lao” media tools provide members with a proactive platform to directly reach foreign travel agents and potential visitors.

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