Raffles has unveiled a storybook in partnership with Rizzoli New York, to uncover the glamour, romance and history behind the brand.
Raffles Hotels & Resorts, one of the most revered names in luxury hospitality, announced a new collaboration with Rizzoli New York. Through the help of the US-based publisher, the brand released “Soirees, Sojourns & Stories” — a 200-page slipcased volume that takes readers on Raffles’ well-documented journey.
Written by Natasha Fraser-Cavassoni, each chapter looks into Raffles’ evolution — from the opening of its Singapore flagship in 1887 to the latest chapter being the recent unveiling of Raffles Europejski Warsaw. The story weaves through history to reveal how Raffles created its legacy across the globe.
The book contains contemporary photography depicting special events, remarkable stories and celebrity guests. It also features literary excerpts, recipes and original illustrations by Luke Edward Hall.
“Time-honoured traditions, remarkable stories and extraordinary portfolio”
“We are delighted to partner with Rizzoli to create this captivating volume; it allows us to showcase our time-honoured traditions, remarkable stories and extraordinary portfolio of hotels in a meaningful way, even as we continue to expand and open new addresses in exciting international locales,” said Xavier Louyot, senior vice president, Brand Content, Raffles and AccorHotels Luxury Brands.
The book collaboration comes as Raffles prepares its debut into North America. Set to open in 2021, Raffles Boston Back Bay Hotel & Residences will be the first Raffles property in the region. The property will include 147 guestrooms and 146 branded residences in a new 33-story building.
Additionally, Raffles Singapore is currently undergoing a restoration and scheduled for a highly anticipated reopening in the first quarter of 2019.
“An exciting new era of expansion”
“Raffles has entered an exciting new era of expansion,” said Jeannette Ho, vice president, Raffles Brand Strategy & Strategic Partnerships. “Yet the brand remains true to its origins, delivering the timeless elegance, first-class travel experiences and the authentic personal charm that our loyal guests have loved for well over a century.”
Soirees, Sojourns & Stories reveals the brand’s stories amassed over more than 130 years. It will be available in December 2018 at selected bookshops and all Raffles Hotels & Resorts worldwide.