The Latin American Travel Association (LATA) announced in July that the B2B trade show will be going ahead in virtual form and has now announced a theme for the event: ‘Ready for Restart’.
Spanning five days between 11-15 October 2021, the event will run to a modified daily timetable to accommodate worldwide attendees, and focus on pre-scheduled one-to-one meetings with exhibitors, buyers and agents.
Content sessions and seminars will be tailored around providing attendees with all the information and tools they need to work towards recovery from the Covid-19 pandemic and its impact on travel.
Colin Stewart, chairman of LATA, explained: “We decided on ‘Ready for Restart’ as our core theme for LATA Expo 2021 because we are determined to deliver a show that will prove invaluable over the next 12 months for both our members and other attendees as international travel resumes. The Latin American travel industry has had a torrid time since the turn of the pandemic and is a region that is under continued travel restrictions from the UK as well as other parts of the world.”
LATA is also making a concerted effort to target other key inbound travel markets for Latin America with the participation of important operators and buyers from across Europe and beyond.