Dubai has now officially opened its borders to international travellers following lockdown due to the COVID-19 pandemic. Emirates flight EK004 from London Heathrow carrying British visitors was one of the first to arrive at Dubai International Airport.

Visitors arrived to a warm welcome and were presented with gifts from Dubai Tourism to greet them. Emirates currently flies from Dublin, Glasgow, London Heathrow, and Manchester to Dubai. To mark Dubai’s reopening, Dubai Tourism unveiled the Ready When You Are campaign across YouTube and Instagram. The video, incorporating iconic views of Dubai, reminds visitors that the city is ready to welcome their return when they are ready to travel again.

Alongside the borders reopening, Dubai has been awarded with the World Travel & Tourism Council (WTTC) Safe Travels Stamp, following the due diligence shown across the industry to ensure safety and hygiene measures have been implemented to keep residents and visitors safe in the city. The stamp has been specially designed to allow travellers to recognise governments and companies around the world which have adopted health and hygiene global standardised protocols.

Helal Saeed Almarri, director general of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), said: “Our foremost priority is the travellers’ wellbeing, achieved through stringent hygiene and safety protocols that have been deployed across all tourist touch points. The WTTC's Safe Travels stamp endorses Dubai’s comprehensive and effective measures to ensure guest health and safety.”