RedAwning has announced that its FlexStep™ programme has generated more than 4,000 additional reservations, resulting in over $5 million in Gross Booking Value (GBV) for its clients. This achievement highlights the significant impact of flexible cancellation policies on guest bookings and online travel agency (OTA) algorithms.

According to Tim Choate, CEO of RedAwning, "These results confirm what we’ve long believed: flexible cancellation policies have a higher impact on bookings than even price or review score." FlexStep™, a proprietary algorithm, dynamically adjusts cancellation policies to maximise bookings across major channels. Properties using FlexStep experience a 500% increase in visibility and reservations in the 15 days leading up to check-in, significantly reducing last-minute vacancies.

The success of FlexStep is part of RedAwning's broader strategy to expand tools that assist property managers in attracting and converting more travellers. Choate added, "We built FlexStep to solve a real problem for both guests and our clients. This milestone is a strong signal that we’re on the right track."

RedAwning continues to position itself as a leader in the hospitality platform industry, offering a comprehensive suite of automated solutions and optimisation approaches to generate more revenue for property managers and homeowners worldwide. As the company invests further in its distribution network, the FlexStep programme is set to play a crucial role in enhancing booking efficiency and guest satisfaction.

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