Rental Escapes, a luxury villa rental company, is marking the third anniversary of its innovative travel adviser REwards programme. Launched in 2023, this programme allows travel advisers to earn points on bookings, which they can redeem for their own luxury villa holidays. Over 80 million points have been issued, with more than 90 advisers enjoying complimentary villa stays. This initiative aims to deepen advisers' understanding of the product by converting sales into personal experiences.
Willie Fernandez, chief sales and marketing officer of Rental Escapes, highlighted the programme's impact: "Giving advisers the ability to experience our villas firsthand was always the goal, but what we've seen over the past three years is how impactful that really is." Advisers return from their stays with enhanced confidence and knowledge, leading to a more personalised selling approach and stronger client trust.
The REwards programme is designed as a long-term value driver, offering points for every dollar booked. Advisers can redeem these points for stays in Rental Escapes' portfolio, which spans the Caribbean, Europe, and beyond. This firsthand experience provides insights into villa layouts, service levels, and destination nuances that brochures cannot replicate.
As Rental Escapes expands its global villa offerings, the REwards programme remains central to its adviser-first strategy, complementing competitive commissions and exclusive promotions. Advisers are automatically enrolled upon registration, with points that never expire, allowing them to plan their villa escapes flexibly
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