Reunite: New WTTC campaign shows importance of international travel to people

TD Editor

A new campaign has been launched by the World Travel & Tourism Council (WTTC) calling on governments around the world to restart international travel and enable the world to ‘Reunite’ once again. After more than a year of lockdowns around the world due to the COVID-19 pandemic, the new campaign will showcase the importance international travel has on individuals and businesses.

It will also encourage travellers to share with the world the positive impact travel makes to their lives and mental well-being. Through its social media channels, ‘Reunite’ will urge people from all corners of the globe to share their own stories of how tourism has made a difference and changed their lives.

WTTC believes while Travel & Tourism makes a significant contribution to economies around the world, it also provides an essential way for individuals to connect, experience and discover cultures around the world.

The campaign launches with a feelgood and positive video showing how now is the time to get the world moving again, to reunite families, friends, colleagues, and communities.

Virginia Messina, senior vice president of WTTC, said: “Travel gives us memories which last a lifetime and the most amazing experiences to share, so we are excited to launch a campaign that gets to the heart of what travel means to people. Travel has a hugely positive benefit upon the world, far beyond the immediate pleasure it brings to those who are able to explore and discover people, places and amazing experiences for themselves. Right now, so many people have been separated from their loved ones for months, if not over a year, since the COVID-19 pandemic began. For the past year WTTC has been hugely invested in advocating for the social and mental benefits of tourism.”

“Through this campaign, we are hoping to help kickstart the recovery of our sector through a truly worthwhile experience: reuniting with those who matter most to us. With the immense pressures being faced by the global tourism sector due to the current restrictions, it’s now more important than ever that we remind everyone how travelling can make all the difference – not only to the world, but to us as individuals,” she added.

The ‘Reunite’ video will be available on all social media channels including the WTTC YouTube channel.
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