Revealed: Turkey’s tourism strategy for 2023

The minister of culture and tourism in Turkey, Mehmet Nuri Ersoy revealed Turkey’s tourism strategy for 2023 at the conference with domestic and foreign press members held in Istanbul Dolmabahce Palace. The minister also showed the new ‘2020 Advertising Films’ to be used for promotion of Turkey abroad, developed in accordance with the approaches of the strategy.

Bringing Turkish tourism to a sustainable and income driven growth model, Tourism Strategy for 2023 aims to welcome more than 75 million tourists and reach a tourism income of 65 billion dollars in 2023, as a result of the studies to be conducted and multi-directional new practices.

Tourism Strategy for 2023, within the scope of targets determined in 11th Development Plan and benefitting from the outputs of 3rd Council of Tourism, summarises the path to the great change and improvement expected to be made in the country’s tourism sector.

“By putting new strategies into practice set forth in Tourism Strategy for 2023, we will ensure that Turkey will advance to the upper league in global tourism market with its tourist number and size of income. We are aiming that more than 75 million tourists will visit our country and reach an income of USD 65 billion in 2023. We are planning to realise that by increasing the average spending of a tourist and raising the number of average nights from 9.9 to 10 and thus reaching the average level of spending of USD 86 per night,” said Ersoy.

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