Scenic Group has announced the expansion of its Asia Pacific (APAC) team, headquartered in Singapore, as part of its strategy to tap into the growing luxury cruising market in the region. This move underscores the company's commitment to expanding its global footprint and catering to high-net-worth individuals in key APAC markets.
The newly expanded team will be led by Anthony Laver, General Manager of Sales and Marketing APAC, based in Sydney, Australia. Joining him are Quoc Huy To, Director of Finance for Asia, and Lim Yee Sher, Marketing and Partner Services Manager, both based in Singapore. The team also includes Ally Grueter, Senior Sales Manager for Charters and Partnerships, based in Switzerland, and Dominic Tan, Regional Sales and Marketing Manager, who brings over 20 years of experience from Norwegian Cruise Line Holdings.
Sophia Lam and Jessie Tan, both Luxury Cruises Sales Managers, add their expertise from previous roles at Royal Caribbean Group and other luxury travel organisations. Collectively, the team boasts over 60 years of experience in luxury travel, including cruises and land journeys.
Anthony Laver stated, "To support the strong demand for Luxury Scenic and Emerald Ocean and River Cruises, Scenic Group has expanded the Asia Pacific regional team. We are delighted to have created such a highly experienced and professional team of travel experts."
Scenic Group, celebrating 40 years of innovation in 2026, continues to invest in its fleet and partnerships, with plans to launch new luxury yachts and river ships, further enhancing its offerings in the Mediterranean, Caribbean, and beyond
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