Scenic Group, the parent company of Scenic Luxury Cruises & Tours and Emerald Cruises & Tours, has announced the appointment of Marilyn Cairo as Vice President of Sales & Trade Relations and Nicole Shrem as Key & National Accounts Manager. These strategic hires aim to bolster the company's sales and trade operations in the US and Latin America, as Scenic Group continues its expansion in luxury river cruising, ocean cruising, and yacht travel.
Cairo, a seasoned travel industry executive, brings over 30 years of sales leadership experience. She previously served as Vice President of Sales for Classic Vacations, where she led national sales strategies and strengthened relationships with host agencies and travel advisers. Her role at Scenic Group will involve overseeing the US and Latin American sales strategy, focusing on expanding relationships with travel advisers and strategic trade partners.
Nicole Shrem joins from Royal Caribbean International, where she was recognised as the 2025 Account Executive of the Year. In her new position, Shrem will concentrate on enhancing Scenic Group's connections with key and national account partners, supporting the growth of Scenic Luxury Cruises & Tours and Emerald Cruises & Tours.
Ken Muskat, President of Scenic Group USA and LATAM, expressed enthusiasm about the new appointments, stating, "Marilyn brings tremendous leadership experience, commercial expertise and a proven ability to inspire high-performing teams, whilst Nicole brings valuable national account experience, strong trade relationships and an impressive track record of success."
Cairo remarked on her new role, "Travel advisers are at the heart of our business, and I have always believed that a brand's success is directly correlated with the success of its travel adviser partners." With Scenic Group's largest expansion of new ships and destinations on the horizon, these appointments are set to play a pivotal role in the company's future growth
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