Sean Martin, newly elected Chair of the Council of Australian Tour Operators (CATO) Committee, has been appointed to the Australian Travel Industry Association (ATIA) Board. This move, announced on 23 July 2026, aims to enhance the Board's expertise in the tour operator and wholesaler sector in Australia.
Martin's appointment follows his election as Chair at the inaugural meeting of the new CATO Committee. His role on the ATIA Board is part of the governance framework established after CATO's integration into ATIA on 1 July 2026. Joining Vice Chair Toni Ambler and Director Brett Mitchell, Martin brings extensive experience from the touring sector to the Board.
The ATIA is committed to supporting every part of Australia's travel industry with dedicated leadership and specialist expertise. Alongside the CATO Committee, the Association of Travel Management Companies (ATMC) and the Independent Travel Advisors Association (ITAA) continue to provide strategic input for their respective sectors.
Martin expressed his enthusiasm, stating, "It is an honour to join the ATIA Board and represent the CATO community as we begin this new chapter together." He emphasised the importance of Australia's tour operators and wholesalers to the visitor economy and his commitment to bringing their perspectives to the Board.
ATIA Chair Christian Hunter remarked, "Sean's appointment further strengthens the breadth of expertise around the ATIA Board table." He highlighted the governance model's design to ensure every industry sector has a strong voice.
The CATO Committee will continue to provide strategic leadership for the touring division, working closely with the ATIA Board to advance advocacy and foster industry collaboration
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