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Vietnam Golf Coast Targets Landmark 2026 as Central Vietnam Cements Status as Asia’s Leading Golf Destination
Central Vietnam’s Vietnam Golf Coast (VGC) collective is gearing up for a landmark 2026, building on strong tourism momentum, new air links into Da Nang and growing recognition as one of Asia’s premier golf destinations. As Vietnam’s wider economy attracts global attention for its rapid growth trajectory, the region’s golf scene is mirroring that confidence, drawing increasing numbers of long‑haul golfers from Europe, North America and Australasia. Ba Na Hills Golf Club Marks 10 Years at the Top Ba Na Hills Golf Club enters 2026 celebrating its 10th anniversary and a decade of helping put Central Vietnam on the world golf map. Since opening in 2016, the Luke Donald–designed course has become Vietnam’s most awarded golf venue, securing multiple honours including five consecutive World Golf Awards for Asia’s Best Golf Course, six Vietnam’s Best Golf Course titles and repeated recognition at the World Luxury Travel Awards. Set in valleys and forested foothills beneath Ba Na Mountain, the club combines dramatic elevation changes with fully floodlit fairways, making it a flagship for the Vietnam Golf Coast brand and a must‑play for international visitors. In 2026, Ba Na Hills is focused on sustaining quality, deepening global partnerships and reinforcing Central Vietnam’s status as a world‑class golf hub. Montgomerie Links: Boutique Appeal, Big Market Share Alongside Ba Na Hills, Montgomerie Links anchors the VGC line‑up as a boutique “stay and play” destination between Da Nang and Hoi An. Designed by Colin Montgomerie, the coastal layout blends links‑style strategy with Vietnam’s dune and seaside terrain, and has been named among Asia‑Pacific’s best courses by leading golf publications. Montgomerie Links enters 2026 from a position of strength, having captured around 17 percent market share in 2025 to remain the most‑played course by rounds in the Hue–Da Nang region. Growth was driven mainly by golfers from Europe, the US, Australia and New Zealand, validating the club’s positioning as an intimate, home‑away‑from‑home environment with on‑course accommodation, dining, practice facilities and a strong focus on personal service. Designer Roster and Growing Connectivity The Vietnam Golf Coast collective now brings together a “who’s who” of golf course architecture, with championship layouts by Luke Donald, Colin Montgomerie, Sir Nick Faldo, Greg Norman and Robert Trent Jones Jr. This designer depth, combined with legendary beaches, luxury resorts and nearby cultural highlights in Hoi An and Hue, gives Central Vietnam a rounded appeal that goes beyond pure golf. Danang International Airport continues to expand its network of regional and long‑haul flights, improving access from key markets in Northeast Asia, Southeast Asia and Oceania. Better connectivity is expected to fuel further growth in inbound golf tourism from Australia and New Zealand as well as Chinese‑speaking markets, India and Japan, all of which are priority targets in the VGC’s 2026 marketing plans. Events and Trade Engagement Driving 2026 Strategy A packed calendar of cultural and sporting events in 2026 will add extra depth to golf itineraries, including the Da Nang International Fireworks Festival from May to July and Vietnam–Korea and Vietnam–Japan festivals later in the summer. These events, paired with golf, beaches and heritage attractions, aim to position Central Vietnam as a multi‑layered destination for couples, groups and golf‑plus‑family trips. On the trade side, the Vietnam Golf Coast will maintain a strong presence at industry events such as the Asia Golf Tourism Convention (AGTC) in Thailand, while continuing targeted campaigns in core markets like Australia and New Zealand. With award‑winning courses, improving air access and a rising international profile, Central Vietnam is poised for a standout 2026 as one of Asia’s most compelling golf escapes.
Emirates to Launch Daily A350 Flights from Dubai to Helsinki, Boosting Asia-Pacific Connections
Emirates will launch a new year-round daily route between Dubai and Helsinki from 1 October 2026, operated by its latest Airbus A350-900 aircraft. The service will create the only nonstop link between Finland and the United Arab Emirates, significantly improving connectivity for both leisure and business travellers. Details of the New Dubai–Helsinki A350 Route The Dubai–Helsinki flights will be flown with Emirates’ three-class A350-900s, configured for 298 passengers across Business, Premium Economy and Economy cabins. The A350 brings Emirates’ newest onboard products to Finland, including its premium economy cabin, quieter interiors and improved fuel efficiency. This will be the first time Emirates deploys its A350 to the Finnish market, expanding its Nordic footprint beyond existing services to Copenhagen, Oslo and Stockholm. The new route is expected to shorten journey times and remove the need for travellers to route via other European hubs. Strong Asia-Pacific Connections via Dubai Emirates is positioning the Helsinki route as a new gateway for Finland to the Asia-Pacific region. From Dubai, passengers will be able to connect onward to major cities such as Bangkok, Kuala Lumpur, Hong Kong, Seoul, Tokyo and Beijing, as well as destinations across South and Southeast Asia, Australia and New Zealand. Existing demand between Helsinki and Dubai, currently routed via the airline’s other Nordic gateways, underpins the decision to launch a nonstop, year-round service. The carrier expects the new flight to attract travellers who previously used alternative routings and to help grow overall traffic between Finland, the Gulf and Asia-Pacific. Helsinki’s Role After Finnair’s Asia Rethink The launch coincides with Finnair’s ongoing adjustment of its long-haul strategy following the closure of Russian airspace to many European carriers, which has weakened Helsinki’s traditional role as a hub for Europe–Asia traffic. Longer routings and higher operating costs have reduced the competitiveness of some of Finnair’s Asian services, prompting schedule changes and portfolio shifts. By adding a direct Gulf link with extensive Asia-Pacific connections beyond Dubai, Emirates positions itself as an attractive alternative for Finland-based travellers heading east, while also bringing more inbound visitors from Asia and the Middle East to Helsinki and the wider Finnish market. What the New Emirates Helsinki Route Means for Travellers For Finnish travellers, the new Dubai–Helsinki service offers: A nonstop, year-round connection to Dubai on a modern A350 with Business, Premium Economy and Economy cabins. One-stop access to a broad Asia-Pacific network covering key hubs in East, South and Southeast Asia, plus Australasia. For visitors from the UAE and beyond, the route opens easier access to Helsinki and the rest of Finland, from Lapland’s winter experiences to the country’s design, tech and sustainability hubs. As demand for North–South connectivity continues to grow, Emirates’ new Helsinki route adds another strategic link between Northern Europe, the Gulf and Asia-Pacific.
Southeast Asia pivots to quality tourism as 2026 ASEAN Forum nears
With just over a week till the 2026 ASEAN Tourism Forum (ATF) in the Philippine province of Cebu, the eyes of the world turn to Southeast Asia, one of the most dynamic regions for travel and tourism. While there was a major drop in tourism numbers thanks to the pandemic, global travellers are returning to the region in droves…but not necessarily for the same reasons as before 2020. Indeed, the Southeast Asian tourism scene is evolving from the purely hedonistic / backpacker-centric vibe that so characterised the period from the late ‘90s to well into the 2010s, to a more luxurious yet sustainability-driven one that calls for quality, immersion, and authenticity. Southeast Asia’s shift to quality tourism To sum up the driving force that is sweeping through the sub-region in a single word: quality. Yes, travellers are veering away from the cheap and fast getaways in favour of more meaningful, immersive experiences that allow them to gain a better understanding of a destination, its people, and the culture that sets it apart from its regional and global neighbours. The framework for the ongoing evolution of tourism in Southeast Asia was initially outlined in 2012 via the ASEAN Strategic Tourism Plan 2016 - 2025 whose mission statement declares: “By 2025, ASEAN will be a quality tourism destination offering a unique, diverse ASEAN experience, and will be committed to responsible, sustainable, inclusive and balanced tourism development, so as to contribute significantly to the socioeconomic well-being of ASEAN people.” This was later explored, particularly in the context of using technologies to drive towards quality tourism, in the study Digitalization and AI: Catalysts for Quality Tourism in Southeast Asia conducted by the Expedia Group via the Asian Development Bank’s South East Asia Development Solutions (ADB-SEADS). Expedia head of public policy, government, and corporate affairs Mohammad Matin Mohdari pointed out that quality tourism is not strictly limited to the concept of luxury travel. As he puts it: “ [Quality tourism] takes into consideration several other factors that contribute toward a nuanced, multi-dimensional vision of sustainable growth. However, countries must establish a shared understanding of what ‘quality tourism’ means within their specific context to ensure that it aligns with their national priorities, distinct value propositions, and unique operating environments.” In the Southeast Asian context, quality tourism centres on three dimensions: Economic growth which establishes tourism as a key and efficient economic driver for a country’s development, contributing towards resilient and equitable growth across communities; Productivity and job creation to enhance sector productivity to create good, higher-value, and dignified jobs for local workers; and Sustainable development which calls for supporting initiatives for environmental preservation and cultural heritage, including fostering responsible tourism and inclusive travel whilst advancing sustainable development goals. Who’s at the forefront of quality tourism in the region? The thing to keep in mind regarding quality tourism is that it takes travellers off the beaten path, it offers a more sustainable alternative to the usual tourist destinations, it enables travellers to immerse themselves into the culture and customs of a destination without the experience becoming too commercial or feeling contrived, and it benefits both the environment and local residents in myriad ways. The Nam Et-Phou Louey National Park in Ban That Hium, Laos is one such destination that exemplifies the ethos of quality tourism. Spanning over 5,000sqkm, three provinces, and 100 villages, the park is one of the largest nature reserves in Laos and serves as more than just another wildlife sanctuary. Indeed, Nam Et-Phou Louey serves as a living and immersive classroom for both local and global travellers who seek to know more about Laos and its people. By doing so, it doesn’t just heighten awareness regarding endangered flora and fauna, but also supports the livelihood of eight of Laos’ 50 ethnic groups, many of whom were reduced to subsistence living prior to the park’s designation as a nature preserve. Another initiative that centres on quality tourism is Indonesia’s Desa WIsata (tourism villages) programme where whole communities are involved in offering immersive cultural and ecological experiences, blending local life with tourism, whilst focusing on sustainability and community empowerment. To date, the roster features the villages of Penglipuran and Pemuteran in Bali, Nglanggeran and Pentingsari in Yogyakarta, and Tamansari in Bangyuwanggi, all of which highlight immersive cultural experiences that enable travellers to know the locals’ way of life, understand their traditions, and keep local craft traditions from dying out through thriving cottage industries. Villages covered by the Desa Wisata programme are supported by the Ministry of Tourism and Creative Economy (Kemenparekraf) which promotes them through various developmental initiatives, offering incentives and awards to the best-performing locations. By doing so, Indonesia is able to offer tourists a more meaningful journey that takes them away from the usual destinations to see and feel for themselves the richness of the country’s cultural and natural wonders. Moving forward In an industry where travellers are seeking better, more meaningful experiences, how is Southeast Asia working to maintain a lead? Sustainable urban and destination management is one of the key factors: especially in smaller, highly urbanised countries like Singapore, approaches need to take into consideration the needs of both locals and guests. In Singapore’s case, this entailed an integrated approach to urban management, especially with regard to public transportation, as well as the integration of tourism into national growth plans and strategies. It isn’t just for cities, of course: sustainable destination management also takes into consideration the whole range of tourism sites from cultural heritage areas, designated wildlife / nature reserves, and even beach destinations known as prime diving areas thanks to ample marine life. Another aspect to take into consideration is private-public partnerships where related government agencies and tourism boards enter collaborative partnerships with airlines, OTAs, and even cause-oriented groups to delineate relevant strategies and ensure their proper implementation. This collaborative approach, especially among regional neighbours, could lead to better quality experiences for global guests, enticing them to come back to Southeast Asia for more.
AirAsia X supports Malaysian athletes headed to the 2026 ASEAN Para Games
AirAsia X recently extended its charter service to support Malaysian athletes competing at the now-ongoing ASEAN Para Games. The airline ferried nearly 360 athletes and coaches from Kuala Lumpur to Bangkok to compete from 15th to 27th January. Operated under a special charter agreement between the National Sports Council of Malaysia and AirAsia X Berhad, this mission underscores the airline's commitment to inclusivity and national pride, ensuring the contingents travel together in comfort. AirAsia X chief executive Benyamin Ismail said of the service: "It is an honour to fly our national heroes to Bangkok. These athletes represent the best of Malaysia. Their determination, resilience and spirit inspire us all. We are proud to play our part in supporting their journey to the ASEAN Para Games”. This initiative also reflects AAX’s role beyond commercial aviation, serving as a proud partner in Malaysia’s sporting journey by championing equal opportunities for athletes at a regional stage.
Travel sectors surge across Asia as governments compete for exclusive global concert tours
Concert tourism became a major buzzword throughout Asia in 2025 thanks to a number of global celebrities putting regional capitals on their world tour maps. With acts like Coldplay, Lady Gaga, and Taylor Swift booking gigs in major Asian cities, avid fans from throughout the globe are booking flights and accommodations all for even the barest glimpse of their idols and be a part in their own small way of music history. That surging wave of interest has proven profitable for the regional travel and hospitality sectors, given how Grand View Research sees Asian concert tourism growing at a compound annual growth rate (CAGR) of 17.8 percent till 2030. While the total revenues for 2025 have yet to be tallied, the regional industry generated revenues totalling over US$19.9 billion at the end of 2024. Subsequently, concert tourism in Asia stands to be worth a staggering US$85.8 billion by 2033; this is achievable as early as now given how global supergroups like BTS and regional acts like Blackpink and BINI have announced tour dates and venues running well into 2027. But why is Asia becoming a magnet for global concert tourism, and will the region be able to sustain the momentum? That’s what we’re going to dive into in today’s Travel Daily Media report. Concert tourism’s roots in history and societal development If we go by history, concerts and music festivals as a draw for tourists are actually ancient history for Asia. As far back as 1046BC, court musicians, especially those with a penchant for composition, performed for nobles and commons alike at public demonstrations of their art. The opening of global trade routes also meant that musicians who were inclined to travel could bring the act of performance to other nations as a way of sharing their art with the world. Fast forward to more contemporary times, we can date this surge in the popularity of concert tourism to around 2023, just as the world began reopening its doors post-pandemic. Concert tourism in this context may have well been spurred on by the concept of revenge tourism people making up for the three years they were housebound and grounded by following their favourite singers and bands anywhere in the world. Strategic partnerships for maximum impact Sustained momentum for concert tourism in Asia has been driven by partnerships established between online travel agencies and both regional and global concert promoters and event management companies. Consider the partnership between promoter Live Nation Asia and Trip.com: this tie-up gives fans the opportunity to snag tickets well before the actual date of public sale, along with reasonable rates for flights, hotel stays, and even attractions if they choose to roam around the destination prior to or after the concert. At the same time, if somewhat controversial, national governments and their respective tourism boards are actively courting individual acts to get them to perform in their countries. One good example for this is Thailand: it may be recalled that the Tourism Authority of Thailand (TAT) designated 2025 as the Amazing Thailand Grand Tourism and Sports Year, a development that led to major events like Tomorrowland in the country, thus boosting tourist arrival numbers, online searches, and bookings Indeed, global K-pop girl-group Blackpink’s two-night DEADLINE World Tour stop in Bangkok in October led to a 130 percent surge in online searches for accommodations, driven mostly by Thai-born member Lalisa “LISA” Manobal. It will also be recalled that Singapore raised eyebrows among its peers in ASEAN for bagging the biggest plum of all in the concern scene: the exclusive right to host the only Asian leg of pop star Taylor Swift’s ERAS World Tour. While it may have ruffled feathers throughout Southeast Asia, this strategic move on the part of the Singaporean government proved to be a boon for the country's tourism, netting over US$450 million in hospitality and tourism revenue as of 2nd December 2025. As a result, countries like Indonesia and the Philippines are scrambling to get a piece of the proverbial pie, and this has resulted in both countries appearing on the map for the 2026-2027 BTS World Tour and the latter serving as venue for the final stops of the event. It is to be surmised that this will drive bookings for flights, accommodations, as well as attractions to these countries from now until the first quarter of 2027. The why behind Asia’s soaring popularity as a concert hub But why exactly is Asia becoming the region to keep an eye on in terms of concert tourism? There are actually several aspects working in the continent’s favour: Infrastructure Being a major player in the global MICE sector, it’s no secret that virtually every Asian country has at least two major venues big enough to host even concerts of the biggest possible scale. From the Philippine Arena which hosted the Manila stop of U2’s 2019 global tour to Singapore’s massive National Stadium, regional venues have capacity, facilities, and even technically-trained personnel to help pull off massive musical endeavours; Interregional travel Another advantage of Asia as a venue is that those resident in the region often don’t need to apply for a visa in the event that they book to watch a concert in a neighbouring country. Also, for countries that do require a visa for entry, it is actually much easier to apply and be approved for one well before the event. It should be noted that up to 63 percent of Asian travellers cross borders to attend concerts and similar events; Industrial partnerships Event management and ticketing companies actively tie-up with OTAs throughout the region to give avid fans the opportunity to be part of the action through discounts for event tickets or the privilege of buying tickets well before they’re made available to the general public. At the same time, sponsorships with airlines and hotels also serve as targeted campaigns; Massive markets Both Eastern and Western artists enjoy massive fanbases within Asia, as seen in revenues earned from merchandise sold online as well as fan club and streaming platform subscriptions. Japan and Korea, both of which have had global reach in terms of popular culture, have both earned tremendously both in-country and on a regional basis; and Event experts abound Asia has no shortage of concert impresarios who pull out all the stops when it comes to sets, pyrotechnics, and special effects to turn simple performances into impressive spectacles. The roster currently includes Hong Kong’s Harris Ho, Japan’s Jun Matsumoto, Paolo Valenciano in the Philippines, and Lenny Wee in Singapore. With all that said, one thing is certain: Asia is rolling out the red carpet for global music's biggest names, and fans are more than willing to troop over and enjoy the show.
Travel Meet Asia and ASITA boost Indonesia’s tourism
Travel Meet Asia and the Association of the Indonesian Tours & Travel Agencies (ASITA) have signed a Memorandum of Understanding (MoU) to strengthen Indonesia's tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. The agreement, signed on 7 January in Jakarta, combines Travel Meet Asia's international reach with ASITA's domestic network to elevate Indonesia's presence in the regional tourism market. The collaboration was formalised during ASITA's 55th Anniversary celebrations, with the signing witnessed by the Minister of Tourism of Indonesia and other senior officials. The partnership aims to leverage Messe Berlin Asia Pacific's (MB APAC) expertise in organising ITB Asia, a major travel trade show, alongside ASITA's extensive local connections. Travel Meet Asia, known for its successful B2B travel events across Asia, will focus on international sales, marketing, and event operations. Meanwhile, ASITA will mobilise Indonesia's domestic tourism community, securing local exhibitors and sponsors, and coordinating cultural showcases and business-matching activities. Darren Seah, Executive Director of MB APAC, stated, "By combining our international expertise with ASITA’s extensive domestic footprint, we are creating a robust B2B platform that supports meaningful business connections." Budijanto Ardiansjah, Chairman of ASITA Fair, added, "Travel Meet Asia has already proven its value as a high-quality platform within Asia, and ASITA’s involvement will undoubtedly elevate the opportunities available to the industry." Further details and activities under this partnership will be announced in the coming months, promising impactful outcomes for the travel and tourism industry. ```
Who Won Passport Power in 2026? Asia First, Middle East Rising
The Henley Passport Index 2026 highlights a clear group of global mobility winners this year, led by Asia’s strongest passports, a deep bench of European nations, and a Middle East that continues to gain prominence through sustained diplomatic and visa liberalisation efforts. Asia remains the global benchmark Asia continues to set the pace in passport power. Singapore retains its position as the world’s most powerful passport in 2026, with visa-free or visa-on-arrival access to 192 destinations. Close behind, Japan and South Korea rank joint second, each granting access to 188 destinations. These countries remain at the top thanks to long-standing diplomatic stability, extensive reciprocal agreements, and strong international trust, reinforcing Asia’s position as the global gold standard for mobility. Europe’s strength lies in numbers Europe once again dominates the upper tiers of the index through sheer scale. Countries including Denmark, Luxembourg, Spain, Sweden, Switzerland, France, Germany, Italy, and the Netherlands continue to feature prominently, benefiting from broad visa-free networks and the collective strength of European mobility frameworks. While Europe’s performance in 2026 is characterised more by consistency than dramatic gains, its presence across the top ranks remains one of the defining features of the index. The Middle East’s rise takes shape Among the most notable regional stories in 2026 is the continued rise of the Middle East, led by the United Arab Emirates. The UAE ranks among the world’s top five passports this year, offering access to around 184 destinations without a prior visa. Over the past two decades, the UAE has recorded the strongest upward movement of any country on the index, adding 149 destinations since 2006. This performance reflects long-term diplomatic engagement, proactive visa policies, and the region’s growing role as a global hub for travel, trade, and connectivity. Strong performers beyond the traditional blocs Outside Asia and Europe, countries such as New Zealand, Australia, Canada, and Malaysia continue to perform strongly, maintaining high levels of visa-free access and reinforcing their appeal to globally mobile travellers and businesses. The 2026 rankings come amid sustained growth in global travel. International Air Transport Association forecasts that airlines will carry more than 5.2 billion passengers worldwide this year, underscoring the increasing relevance of passport strength as international movement accelerates.
Agoda highlights Asia’s top snowy escapes for 2026
Digital travel platform Agoda has unveiled its recommendations for Asia's top snow destinations for the 2026 winter season, promising travellers unforgettable experiences in the region's most captivating winter wonderlands. The list includes Niseko in Japan, Gulmarg in India, Pyeongchang in South Korea, and Almaty in Kazakhstan, each offering a unique blend of natural beauty and cultural richness. Jay Lee, Regional Director for North Asia at Agoda, stated, "Asia's snow destinations offer a perfect blend of natural beauty and cultural richness. Whether you're marvelling at the snow in Niseko or exploring the majestic Himalayas in Gulmarg, these locations provide unforgettable experiences." Detinations to consider Niseko, Japan, is renowned for its abundant powder snow and vibrant cultural scene, featuring local festivals and culinary delights that showcase Japanese winter traditions. Meanwhile, Gulmarg in India offers breathtaking views of the Himalayas and a rich cultural tapestry, providing a fascinating backdrop to its snowy landscape. Pyeongchang, South Korea, transforms into a serene snow-covered wonderland during winter, with attractions such as the Odaesan National Park and Woljeongsa Temple offering cultural immersion amidst tranquil snowy settings. Almaty, Kazakhstan, captivates visitors with its stunning natural scenery and vibrant cultural scene, surrounded by the majestic Tian Shan mountains. Agoda offers over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in a single booking. Travellers can discover the best deals on Agoda's mobile app, making it easier to plan their next winter adventure. ```
Thai Air Asia
Thai Airasia and Thai Airasia X Main Warehouse, Sanambin, Don Mueang, Bangkok, Thailand Thailand
Open Asia Travel
173/75 Đường Hoàng Hoa Thám, Ngọc Hà, Ba Đình, Hanoi, Vietnam
GBTA Asia
gbta, South West Street, Alexandria, VA, USA USA
Easia Travel
33 Phạm Ngũ Lão, Phan Chu Trinh, Hoàn Kiếm, Hanoi, Vietnam
BCD Travel Asia
Anson Road, BCD Travel, Singapore Singapore
AHICE Far East Asia 2026
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Photos from Travel Daily’s Inspiring Women in Travel (Asia) 2023 Awards
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