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’Whycations’, ‘Curiosity Leave’ and ‘Plants as a Priority’ are what Brits seek in Travel : Hilton
Representative Image In the year ahead, travellers are choosing trips that begin with purpose, driven more by emotion than destination. According to Hilton’s newly released 2026 Trends Report, The Whycation: Travel’s New Starting Point, global travellers are embracing the rise of the “whycation,” where travel is driven by emotional motivations: the desire to rest, the urge to reconnect and a search for experiences that feel meaningful. Backed by insights from more than 14,000 travellers across 14 countries, the research reveals that Brits are leading the charge when it comes to travel plans for the year ahead. In fact, 46% have already booked at least one trip for the next 12 months, significantly more than any other country surveyed. With Brits itching to get away in 2026, Hilton’s insights reveal the key trends that will shape how they travel: The Quest for ‘Curiosity Leave’ Brits are seeking a better work-life balance that leaves more room for personal growth and exploration. Passport Stamps Over Payslips: 46% of the nation would take a pay cut for unlimited holiday, 39% have taken unpaid leave to travel, and when push comes to shove, a bold 41% would even quit their job if their holiday request was denied. Room to Grow: Brits are adventuring with intent; 41% plan trips around educational experiences when traveling with children and 66% would take time off work to pursue a personal passion - a mindset shared by 72% of global globetrotters. Plants as a Priority For devoted plant parents, worries about leaving their leafy loved ones unattended are putting a hold on holiday plans. Foliage Fears: 56% of Brits factor plant care into travel planning, while 22% admit owning plants makes it harder to get away. Annual Leave Over Leaves: 33% avoid owning a plant altogether, fearing it will limit their travel freedom and get in the way of holiday plans. ‘Hush-pitality’: Seeking Sweet Silence In a noisy, hyperconnected world, UK jet-setters are seeking out silence as a remedy for constant connectivity. As alert fatigue sets in, many are carving out space for calm. Travel as Escape: 23% of the nation increasingly seek quiet moments alone when travelling with loved ones, and 35% add solo days before or after family trips. Meanwhile, 41% of Brits and 54% of global globetrotters would take a work trip just to have a break from their family or partner. Frolleague Fatigue: On business trips, 25% of the nation pursue moments of solitude - as echoed by 27% of global jet-setters. 21% of Brits prioritise sleep over socialising with co-workers, and 16% even exercise in their hotel room to avoid colleagues in the gym - mirroring habits seen in 17% of travellers worldwide. Who Pays and Who Plays? Adult family holidays are on the rise, with more parents footing the bill for their Gen Z and Millennial kids. Bank of Mum and Dad: Among those British leisure travellers who travel with their children, 49% report travelling with adult children. 36% say they cover the entire cost of trips for their grown-up kids aged 18 and over. The Purse Holds The Power: While older generations often fund family trips, they're also often the ones who call the shots, as 52% of the nation agrees that whoever pays gets to pick the destination - a view shared by 59% of global travellers. Budget Boost: Savvy Brits are getting smarter with how they fund their getaways. 51% save up loyalty points for a dream trip, and 48% use them to cover the full cost. Others report using public transport (71%) and capitalising on free hotel breakfasts (84%). Road Trip Revivalism With value, freedom and flexibility top of mind, road trips are experiencing a real revival. The hashtag #roadtrip has racked up over 5.9 million tags* globally as travellers embrace the open road. Rediscovering the Road: Road trips lead future travel plans for 23% of Brits and 61% are buckling up to drive to their destination in the next 12 months - largely driven by the cost-saving appeal (60%). Roads Over Runways: 52% of UK holidaymakers say road trips are more relaxing than flying, and 62% value the spontaneity. Packing perks also come into play, as 69% appreciate being able to bring more with them, while 72% prefer having their own car on a trip due to the sheer convenience. Hospitality in Motion: After a long day behind the wheel, a great night’s sleep is non-negotiable, as 91% of Brits say a comfortable bed is the most important end-of-day essential - as agreed by 90% of global travellers. “Hilton’s 2026 Trends Report confirms that travel remains a top priority, with people looking for added meaning in every trip they take.” said Simon Vincent CBE, executive vice president & president, EMEA, Hilton. “Today’s travellers are choosing to reconnect with friends and family, explore new cultures and enjoy culinary escapes abroad. With nearly 8,800 hotels worldwide, Hilton is focused on delivering the comfort, reliable and friendly service and choice travellers expect - alongside experiences that reflect how they want to spend their time.”
From Grocery Aisles to AI Itineraries: Hilton’s 2026 Report Reveals How UAE and Saudi Tourists Are Turning Trips into Journeys of Meaning
Travellers from the UAE and Saudi Arabia are leading a global shift in how people plan their getaways, according to Hilton’s 2026 Trends Report “The Whycation: Travel’s New Starting Point.” The study, based on more than 14,000 travellers across 14 countries, finds that trips are now being shaped by emotional motivations — the why rather than the where. For Gulf residents, travel is becoming a reflection of identity. Rest, reconnection and authentic experiences have overtaken sightseeing and shopping as the new travel currency. “UAE and KSA residents are reinventing how they explore the world, placing greater emphasis on connection, authenticity and deeper meaning,” said Guy Hutchinson, President, Hilton Middle East and Africa. “They’re choosing journeys that speak to who they are, not just where they go.” Immersion Over Observation Cultural connection is central to this new way of travelling. Hilton’s data shows 66 per cent of UAE travellers and 65 per cent of Saudis make an effort to learn a local language before a trip — the highest rate globally. Meanwhile 73 per cent of UAE residents and 69 per cent of Saudi travellers take part in local customs they haven’t researched beforehand, favouring spontaneous immersion over passive observation. Travellers from the Gulf are no longer content with observing from afar; they want to participate — learning traditional crafts, joining village markets and engaging with local life. Grocery-Store Tourism: The New Souvenir Stop One of the more unexpected findings is the rise of “grocery-store tourism.” For 81 per cent of UAE travellers and 78 per cent of Saudis, exploring local supermarkets has become a travel ritual. Beyond novelty, this behaviour shows a desire to understand everyday life abroad — discovering local ingredients, seeing community routines and finding comfort in the ordinary. In a world chasing bucket lists, Gulf travellers are finding meaning in the mundane. AI-Assisted Planning Fuels Effortless Escapes Convenience remains key, but it’s being redefined through AI-powered planning. Three in four travellers from both the UAE and Saudi Arabia use AI tools to build personalised itineraries, pairing digital precision with human expertise. This trend signals a move toward smarter, stress-free escapes, with travellers opting for all-inclusive resorts and curated experiences that allow more time for enjoyment and less for logistics. Social Media and Loyalty Drive Decisions Social media now shapes journeys in real time. In the UAE, one in three travellers rely on Instagram or TikTok to plan activities while abroad, choosing experiences that trend in the moment. Loyalty is just as strong: 79 per cent of UAE respondents commit to a single loyalty programme per category — from hotels to airlines — reflecting trust in brands that offer personalised rewards and consistent service. Hilton’s report shows the future of travel will be defined by emotion, authenticity and ease. Gulf travellers are turning holidays into opportunities for connection — with others, with cultures and with themselves. “With more than 8,800 hotels worldwide, Hilton is focused on delivering the comfort and trusted service travellers expect, alongside experiences that reflect how they truly want to spend their time,” Hutchinson said.
Hilton expands partnership with Sun Group to Transform Vietnam’s Hospitality Landscape
Hilton signed a strategic partnership with Sun Group. Photo courtesy of Sun Group Hilton announced multiple property agreements across Vietnam with existing partner Sun Group, one of the country’s leading companies across four key sectors: recreation and entertainment, leisure travel, real estate, infrastructure investment and aviation. The partnership will bring the global hospitality company’s award-winning brands, Conrad Hotels & Resorts, LXR Hotels & Resorts and DoubleTree by Hilton to Vietnam, while expanding the presence of Hilton’s flagship brand, Hilton Hotels & Resorts, in the country. “Vietnam has long been a key part of Hilton’s growth journey in South East Asia, and our expanded partnership with Sun Group marks a pivotal moment in that trajectory. This collaboration brings together Hilton’s globally-recognized and much-loved brands as well as Sun Group’s deep local expertise to create exceptional destinations that reflect the evolving needs of today’s travelers. From luxury to lifestyle and full-service offerings, these new hotels will introduce a diverse range of experiences across Vietnam, catering to the growing demand for high-quality hospitality in one of Asia’s most dynamic markets,” said Chris Nassetta, president & CEO, Hilton. “This strategic partnership with Hilton goes beyond expanding our hospitality portfolio – it reflects our commitment to redefining Vietnam’s tourism landscape. By introducing Hilton’s world-class brands to Sun Group’s flagship destinations in Quang Ninh, Da Nang, and Phu Quoc, we are setting new benchmarks for integrated resorts that unite cultural authenticity, natural beauty, and global standards of hospitality. Together, Sun Group and Hilton will create destinations that not only serve travelers today, but also inspire the future growth of Vietnam’s tourism sector,” said Dang Minh Truong, Chairman of Sun Group. The five new properties will span the north, central and south of Vietnam: LXR Hotels & Resorts, a hand-picked collection of independent and spirited luxury properties, makes its brand debut in Vietnam with an intimate 80-room retreat along the Da Nang Riverside. The milestone marks the brand’s first entry into the country, expanding its global footprint to more than 30 trading and pipeline properties worldwide. Nestled on Đảo Xanh, a serene island within the Han River, the hotel offers a luxurious base of exploration in the heart of Da Nang—a vibrant city known for its cultural richness and natural beauty. Blending bespoke service, intriguing design, and immersive cultural experiences, the hotel invites those with a spirit of adventure to uncover Da Nang’s hidden treasures, all while indulging in personalized hospitality and unparalleled comforts. Conrad Phu Quoc, Hilton Phu Quoc, and DoubleTree by Hilton Phu Quoc will be located in a major hospitality and event precinct being developed for the Asia-Pacific Economic Cooperation (APEC) Economic Leaders’ Meeting in 2027. As part of a multi-brand property cluster in Phu Quoc, which has been rapidly establishing itself as a premier destination for iconic meetings and events, the development is expected to debut by 2027, featuring 1,500 rooms in total. This includes 250 locally inspired, contemporary guest rooms in Conrad Phu Quoc, 500 modern and elevated accommodations in Hilton Phu Quoc, and 750 thoughtfully-designed guest rooms in DoubleTree by Hilton Phu Quoc, each offering a distinctive experience tailored to today’s travelers. Hilton Quang Hanh Onsen Resort, opening before the end of 2025, will bring Hilton’s signature hospitality to northern Vietnam, a region well-known for its naturally rich mineral hot springs. The wellness-focused resort, situated near the UNESCO World Heritage site of Ha Long Bay, will feature 216 rooms and villas, complemented by amenities such as public mineral baths, sauna rooms, private onsens, and a holistic spa, promising a truly unique wellness experience. Vietnam currently holds Hilton’s third-largest portfolio in South East Asia with 21 trading hotels. With the addition of the five newly-signed properties, Hilton is set to double its trading supply in Vietnam, growing its development pipeline from 16 to 21, reinforcing its position as a key market in Hilton’s growth trajectory in the region. “Expanding our existing partnership with Sun Group to bring more properties and new brands to Vietnam reaffirms the confidence owners place in Hilton’s world-class brands and robust commercial engine,” said Alan Watts, president, Asia Pacific, Hilton. “With these new properties, we are now on track to double our presence in Vietnam, with a footprint that stretches from Quang Hanh in the north to Phu Quoc in the south. This signing reflects our ongoing commitment to the market and its importance as a strategic growth driver for our expansion across Asia Pacific.” Conrad Hotels & Resorts, LXR Hotels & Resorts Hilton Hotels & Resorts, and DoubleTree by Hilton hotels participate in Hilton Honors, the award-winning guest loyalty program for Hilton’s 25 distinct hotel brands.
Hilton Announces Partnership with INSPIRE Entertainment Resort in South Korea
Chen Si, President of INSPIRE Entertainment Resort (left) and Clarence Tan, Senior Vice President, Development, Asia Pacific, Hilton (right) at the signing ceremony Hilton announced the signing of a landmark agreement between its flagship brand, Hilton Hotels & Resorts, and INSPIRE Entertainment Resort, one of Asia’s premier leisure destinations. INSPIRE Entertainment Resort will continue to manage the property under a franchise agreement. South Korea is a premier destination for leisure travel within Asia, attracting a growing number of visitors each year. The nation’s vibrant tourism industry shows no signs of slowing down, with increasing interest from both domestic and international travelers. This strategic partnership introduces Hilton to one of South Korea’s most dynamic destinations and is poised to further accelerate South Korea’s tourism sector, drawing a diverse array of guests and elevating the country’s appeal as a world-class travel hotspot. INSPIRE, an expansive integrated entertainment resort featuring 1,275 rooms, is ideally situated just a 15-minute drive from Incheon International Airport. The property boasts three uniquely themed hotel towers, South Korea’s first 15,000-seat performance arena, an indoor water park beneath a stunning glass dome, extensive MICE facilities, a vibrant outdoor entertainment park, a casino, a 150-meter digital entertainment street, and a lively selection of shopping, dining, and entertainment options. Hilton Hotels & Resorts is renowned for hosting some of the world’s most iconic experiences and events, making guests feel connected and re-invigorated. Guests will have the opportunity to discover INSPIRE's distinctive resort experience, nestled in the scenic Yeongjong Island area of Incheon, where five-star hospitality and a wide array of entertainment options are offered within a single integrated destination. “This partnership highlights our unwavering commitment to expanding Hilton’s footprint across South Korea, while introducing our largest property in the Asia Pacific region. By uniting Hilton’s century-long legacy of exceptional hospitality with INSPIRE’s visionary destination, we are poised to redefine the guest experience—delivering unforgettable moments for both international travelers and local guests alike,” said Clarence Tan, senior vice president, Development, Asia Pacific, Hilton. “We are thrilled to partner with Hilton, a hospitality leader with global reputation and powerful loyalty ecosystem, which will enable INSPIRE to connect more deeply with travelers across Asia and beyond,” said Chen Si, president of INSPIRE Entertainment Resort. “This collaboration will mark a crucial milestone in INSPIRE’s journey to becoming a world-class entertainment destination, delivering extraordinary experiences that transcend borders and generations". “Hilton was one of the first international hotel brands to enter South Korea in 1983. For over 40 years, Hilton has set international hospitality standards for the country as well as contributing significantly to the growth of tourism. Our partnership with INSPIRE continues Hilton’s journey and momentum to provide unparalleled travel experiences for guests from South Korea and abroad,” said Joseph Khairallah, area vice president, head of Japan, Korea & Micronesia, Hilton. INSPIRE Entertainment Resort, A Hilton Partner Hotel, will participate in Hilton Honors, the award-winning guest-loyalty program for Hilton’s 24 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, exclusive member discounts, free standard WiFi and the Hilton Honors mobile app.
a&o Hostels, purchases former DoubleTree by Hilton Docklands Riverside to mark first hotel opening in London
(Above) The new a&o London Docklands Riverside, the company’s first London property Europe’s largest independently owned hostel chain, a&o Hostels, has announced the landmark acquisition of the former DoubleTree by Hilton, Docklands Riverside, marking the opening of its first London property and their third in the UK. The new a&o London Docklands Riverside will operate as a hotel, demonstrating the hostel groups expansion in the hospitality industry. The new venue will officially open under the a&o flag in November, with bookings already available through a&o’s official channels. The former 17th-century dockland building is located directly opposite Canary Wharf on the banks of the Thames in the Southwark district. The building has its own pier, and a&o Hostels will provide free access for guests to an electric river cab service to and from Canary Wharf – offering easy access to Tower Bridge, Buckingham Palace and beyond. a&o London Docklands Riverside is also less than a mile walk from Canary Wharf London Underground which offers great connectivity via the Elizabeth Line With 500 rooms and 2,100 beds, the new a&o London Docklands Riverside will also receive a gradual refurbishment with an investment of £21 million (approx. €25 million) while remaining open for guests throughout the process. The parties have agreed not to disclose the purchase price. London is one of the world’s most important commercial, financial and cultural centres in the world with an abundance of diverse attractions such as the Tower of London and UNESCO World Heritage Site Westminster Palace. The hotel acquisition demonstrates the group’s strategic growth, with London being the third location in the UK, after Edinburgh and Brighton. Speaking on the announcement, a&o Hostels Founder and CEO Oliver Winter said: "London is simply a city you have to experience. It represents a deep history, a fierce energy and an incredible internationalism rarely found elsewhere. The opening of our first location here is a real statement for a&o, as a leading destination for travellers, families, school groups and groups of friends. It was at the top of our list as we look to provide value driven accommodation to youth travellers, groups, families and solo guests in an otherwise expensive city.” "This acquisition is the result of an intensive and purposeful selection process. It signals that a&o is present at the highest level – in the best cities in Europe, with strong partners and a clear focus on sustainable growth," he added. a&o London - the highlights at a glance From January 2026, the three building complexes of the original 17th century port building will be gradually converted and modernized during ongoing operations. The investment amounts to approximately £21 million, or €25 million.
Hilton and Ayala Land Hospitality ink partnership to bring Canopy by Hilton brand to the Philippines
Hilton and Ayala Land Hospitality announced the signing of Canopy by Hilton Makati in Metro Manila, an economic and cultural gateway to major financial institutions, multinational companies and vibrant street life. George Aquino, president and chief executive of Ayala Land Hospitality, remarked: “We’re thrilled to team up with Hilton to bring Canopy’s vibrant spirit to Manila. It’s not just about adding rooms: it’s about creating stays that spark curiosity and celebrate Filipino creativity. This exciting collaboration brings us closer to our goal of shaping the Philippines into a must-visit destination, one unforgettable stay at a time.” Scheduled to open in 2026, Canopy by Hilton Makati will rise above the bustling One Ayala development, a new landmark development where culture, creativity, and commerce converge in Makati’s most vibrant neighborhood. Hilton’s vice-president for development in Southeast Asia Maria Arizumi said of this upcoming debut: “Introducing our Canopy brand to the Philippines is a significant milestone, especially in such a vibrant junction in the heart of Makati. Metro Manila is ripe for a fresh perspective on hospitality, and we believe Canopy’s lifestyle approach will resonate with both local and international guests. This launch also marks the beginning of a meaningful partnership with Ayala Land Hospitality, who are passionate stewards of the Canopy vision.” Hilton’s area vice-president and regional head in Southeast Asia Alexandra Murray added: “The Philippines continues to shine as a vibrant and dynamic destination, celebrated for its rich cultural heritage and warm, welcoming people, making it an ideal setting for the Canopy experience. Makati has long been, and will remain, a favourite among travellers seeking a mix of urban sophistication, culture and lifestyle experiences.” Adding local flavour to stylish stays Canopy by Hilton is known for stylish, locally-connected stays that reflect the spirit of the locale. With more than 40 hotels open across 14 countries and territories and more than 40 more in the pipeline, each Canopy hotel is different by design, thoughtfully tailored to its setting. Canopy Makati carries that spirit forward with a perspective that’s rooted in warm hospitality, full of energy, and infused with modern design and a bold perspective. Spanning 24 storeys and 400 stylishly designed rooms and suites, the hotel will feature a mix of sleek urban escapes to spacious suites blending contemporary comfort with materials and artwork inspired by Manila’s creative and cultural scene. The hotel will also become a new hub for the city’s social and food scene, seeing how locals and guests alike can explore a destination restaurant, rooftop bar with skyline views, and hidden speakeasy that channels Manila’s eclectic energy. More than just places to dine and drink, these spaces will play host to Manila’s creative pulse. From DJ sets to stylish social events as well as cultural gatherings, Canopy by Hilton Makati will be a gathering place where the city comes to life. Guests can unwind at the pool deck or recharge at the hotel’s high-performance gym with top-tier equipment and engaging group classes. For gatherings that break the mould, Canopy Manila’s reimagined meeting spaces draw on local creative inspiration for meetings and offsites or weddings and celebrations that are as vibrant and memorable as the city itself. Likewise, Canopy by Hilton hotels participate in Hilton Honors, the award-winning guest-loyalty programme for Hilton’s 24 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, exclusive member discounts, free standard WiFi, and the Hilton Honors mobile app.
Canopy by Hilton Makati to Debut in Manila with 400 keys by 2026
Left to right: Maria Ariizumi, vice president, Development, South East Asia, Hilton; Clarence Tan, senior vice president, Development, Asia Pacific; Mariana Zobel de Ayala – Senior Vice-President, Leasing and Hospitality Ayala Land, Inc.; and George Aquino – President and CEO, Ayala Land Hospitality Hilton and Ayala Land Hospitality have announced the signing of Canopy by Hilton Makati in Metro Manila, an economic and cultural gateway to major financial institutions, multinational companies and vibrant street life. Scheduled to open in 2026, Canopy by Hilton Makati will rise above the bustling One Ayala development, a new landmark development where culture, creativity, and commerce converge in Makati’s most vibrant neighborhood. Canopy by Hilton is known for stylish, locally-connected stays that reflect the spirit of the locale. With more than 40 hotels open across 14 countries and territories and more than 40 more in the pipeline, each Canopy hotel is different by design, thoughtfully tailored to its setting. Canopy Makati carries that spirit forward with a perspective that’s rooted in warm hospitality, full of energy, and infused with modern design and a bold perspective. “Introducing our Canopy brand to the Philippines is a significant milestone, especially in such a vibrant junction in the heart of Makati. Metro Manila is ripe for a fresh perspective on hospitality, and we believe Canopy’s lifestyle approach will resonate with both local and international guests. This launch also marks the beginning of a meaningful partnership with Ayala Land Hospitality, who are passionate stewards of the Canopy vision,” said Maria Ariizumi, Vice President, Development, South East Asia, Hilton. Spanning 24 storeys and 400 stylishly designed rooms and suites, the hotel will feature a mix of sleek urban escapes to spacious suites blending contemporary comfort with materials and artwork inspired by Manila’s creative and cultural scene. The hotel will also become a new hub for the city’s social and food scene. Locals and guests alike can explore a destination restaurant, rooftop bar with skyline views, and hidden speakeasy that channels Manila’s eclectic energy. More than just places to dine and drink, these spaces will play host to Manila’s creative pulse. From DJ sets to stylish social events and modern cultural activations, Canopy by Hilton Makati will be a gathering place where the city comes to life. Guests can unwind at the pool deck or recharge at the hotel’s high-performance gym with top-tier equipment and engaging group classes. For gatherings that break the mold, Canopy Manila’s reimagined meeting spaces draw on local creative inspiration for meetings and offsites or weddings and celebrations that are as vibrant and memorable as the city itself. “The Philippines continues to shine as a vibrant and dynamic destination, celebrated for its rich cultural heritage and warm, welcoming people, making it an ideal setting for the Canopy experience. Makati has long been—and will remain—a favorite among travelers seeking a mix of urban sophistication, culture and lifestyle experiences,” said Alexandra Murray, Area Vice President and Regional Head of South East Asia, Hilton. “We’re thrilled to team up with Hilton to bring Canopy’s vibrant spirit to Manila,” said Ayala Land Hospitality President and CEO George Aquino. “It’s not just about adding rooms—it’s about creating stays that spark curiosity and celebrate Filipino creativity. This exciting collaboration brings us closer to our goal of shaping the Philippines into a must-visit destination, one unforgettable stay at a time.” Canopy by Hilton hotels participate in Hilton Honors, the award-winning guest-loyalty program for Hilton’s 24 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, exclusive member discounts, free standard WiFi and the Hilton Honors mobile app.
Signia By Hilton Amman introduces Kyra Pool & Grill
Signia by Hilton Amman proudly announces the opening of Kyra Pool & Grill, a brand-new poolside restaurant concept offering a refined take on Mediterranean dining in the heart of Amman. Hotel guests and local residents can now enjoy a unique open-air dining experience inspired by the coastal spirit of the Mediterranean, blending fresh ingredients, vibrant flavors, and elevated hospitality. Whether for a relaxed daytime escape or an elegant evening under the stars, Kyra Pool & Grill delivers a distinct setting for leisure and culinary enjoyment. "Our team at Signia by Hilton Amman is delighted to introduce Kyra Pool & Grill to the market," said Luca Crocco, General Manager, Signia by Hilton Amman. "Kyra embodies the essence of Mediterranean elegance, offering not only exceptional cuisine but also an atmosphere that brings people together for memorable moments by the pool." Under the creative direction of Greek Chef Georgios Gkarnaras and Executive Chef Mohammad Altanbour, Kyra presents a thoughtfully curated menu that celebrates the freshest seasonal ingredients and bold Mediterranean flavors. Signature highlights include the Watermelon & Feta Salad with honey glaze and fresh mint, the refreshing Tomato Waffle with Halloumi Salad, and the Seafood Pasta that transports you straight to the shores of the Mediterranean. For a sweet finish, the Traditional Greek-style Ekmek offers a rich, layered dessert experience. The beverage menu perfectly complements the cuisine with handcrafted signature cocktails, fresh juices, and Mediterranean-inspired mocktails — ideal for relaxed moments by the pool. Designed with contemporary sophistication, Kyra offers both shaded daytime lounging and an enchanting evening ambiance, complete with live entertainment and picturesque views of the pool illuminated by city lights. Signia by Hilton Amman is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 24 world-class brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including flexible payment options, exclusive member discounts, and digital access through the Hilton Honors mobile app.
‘Tru by Hilton’ Debuts in Asia Pacific with 14 New Hotels Opening in Vietnam in 2025
Experience modern comfort and vibrant design at Tru by Hilton Hanoi Station, where style meets functionality in the heart of Vietnams bustling capital city Hilton announced the opening of the first four of 14 Tru by Hilton properties in Vietnam, in partnership with ROX Group (formerly TNG Holdings Vietnam). The new hotels herald the entry of Tru by Hilton in Asia Pacific and build upon Hilton’s growth momentum in South East Asia. Slated to open before the end of 2025, the new Tru by Hilton properties will bring Hilton’s total pipeline of hotels under development in Vietnam to 28. Hilton currently operates six properties across three brands – Hilton Hotels & Resorts, Curio Collection by Hilton and Hilton Garden Inn. The much-anticipated arrival of Tru by Hilton in Asia Pacific further reinforces Vietnam as one of Hilton’s largest markets in South East Asia. “The arrival of Tru by Hilton in Vietnam reflects our robust growth momentum in South East Asia and the wider Asia Pacific region.” said Alan Watts, president, Asia Pacific, Hilton. “Vietnam is emerging as one of Asia’s premier travel destinations, underpinned by rapidly growing domestic demand, and rising international arrivals. Tru by Hilton addresses a gap in the market - bringing an energetic and playful brand to 14 cities in Vietnam – and will appeal to guests seeking a vibrant and practical hotel stay.” Launching Tru by Hilton in Asia Pacific With Vietnam’s growing tourism arrivals and a rising middle class fuelling domestic travel, the new Tru by Hilton hotels will be strategically located in both popular and emerging destinations to cater to business and leisure travelers. The brand’s arrival in Asia Pacific follows successful ventures in Mexico, Brazil, and Colombia, further solidifying its presence in the Caribbean and Latin America. Designed for business and leisure travelers across generations, the brand delivers a young-at-heart experience centred on value. From functional lobby spaces for work and play, to thoughtfully designed, spacious guest rooms, Tru by Hilton blends modern aesthetics with practical features and locally inspired elements for a seamless and comfortable stay. “Since the brand was created, Tru by Hilton has won over travelers who are young at heart with its innovative value proposition and energetic voice. The Vietnam properties will redefine the hospitality experience in their locales, blending game-changing amenities with a truly lively atmosphere,” said Alexandra Jaritz, senior vice president, Brand Management, Asia Pacific, Hilton. The first four Tru by Hilton hotels in Vietnam includes the Tru by Hilton Hanoi Station, bringing a fresh, vibrant stay to the heart of Vietnam’s capital. Designed with inspiration from Hanoi Railway Station, which has been the city’s key transit hub for over 120 years, the hotel blends contemporary comfort with the city’s rich local heritage. With 129 thoughtfully designed rooms, including king, twin, king with sofa, and Accessible options, guests can expect a relaxed and seamless stay. Located just across from Hanoi Railway Station, the property offers easy access to the city’s most iconic attractions, from Hoan Kiem Lake and the Old Quarter, to Hanoi’s renowned street food scene. Whether exploring historic landmarks or enjoying a taste of local flavours, guests will find everything they need just moments away. Tru by Hilton Ha Long Hon Gai City Centre offers the best of both worlds – stunning views of Ha Long Bay and the energy of the city’s bustling centre. With 90 well-appointed rooms, including king, twin, and accessible options, the hotel provides everything guests need for a comfortable and convenient stay. Just steps away from boat tours and cruises that explore the UNESCO-listed bay, guests can immerse themselves in Ha Long’s breathtaking natural beauty. The property’s central location also places them close to the city’s best local seafood restaurants, cultural attractions, and lively markets, making it the ideal base for relaxation and adventure. Each Tru by Hilton property in Vietnam will feature the signature “Top It” complimentary breakfast bar - offering a customizable morning meal with a variety of delicious dumplings, setting the perfect tone for the day ahead. Open 24/7, the Eat. & Sip. market offers local gourmet snacks, refreshments, beer and wine, and complimentary fresh herbal-infused water made from local ingredients. Guests can enjoy amenities such as a well-equipped fitness centre and inviting social spaces for games and gatherings, or explore top dining, shopping, and entertainment with local recommendations from the Tru-ly Local wall. Select properties feature versatile function rooms for work or social gatherings. “Our partnership with Hilton to bring 14 Tru by Hilton hotels to Vietnam is a testament to the country's vibrant tourism market and immense potential. This milestone marks the transformation of the SOJO Hotels chain into Tru by Hilton, introducing a new international brand standard to our properties. With Hilton’s global expertise guiding these 14 hotels, we are set to elevate our offerings to world-class benchmarks and are confident that this partnership between Hilton and ROX Group will pave the way for even greater opportunities in the years ahead,” said Xuan Quang Tran, vice president and CEO of ROX Group. Following the first openings in Hanoi, Ha Long, Lang Son and Nam Dinh, additional planned openings include cities such as Da Nang, Thai Binh, Bac Giang, Hoa Binh, Hau Giang, Lao Cai, Dak Lak, Viet Tri, Can Tho, and Tam Ký. Each hotel will embody the vibrant and fun spirit of Tru by Hilton, offering guests a dynamic and memorable stay in these diverse and culturally rich locations. Tru by Hilton in Vietnam is part of Hilton Honors, the award-winning guest loyalty program for Hilton's 24 world-class brands. Members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors app. Members also have access to contactless technology through the Hilton Honors mobile app, where members can book direct, check-in or choose their room using Digital Key.
Waldorf Astoria and Hilton Hotels & Resorts to Open at GMR Aerocity in Partnership with DIAL
Hilton announced the signing of two hotels in partnership with GMR Group-led Delhi International Airport Limited (DIAL) under its Waldorf Astoria and Hilton Hotels & Resorts brands. The hotels will be located at GMR Aerocity, New Delhi – India’s first global business district with world-class hotels, restaurants and premiere future-ready offices at Delhi International Airport. These developments bring Hilton’s luxury and full-service brands to the heart of the capital’s best-connected hospitality and commercial district. The projects strengthen Hilton’s presence in New Delhi and the National Capital Region (NCR), an area already home to four Hilton properties. The signing includes the debut of Waldorf Astoria in India’s capital, and underscores Hilton’s long-term commitment to India’s fast-growing luxury market. The hotel will feature 150 rooms and suites, signature dining experiences, large event spaces and indulgent wellness amenities. Guests will also experience Peacock Alley, the iconic gathering space at the heart of every Waldorf Astoria. In addition, the 350-room Hilton at GMR Aerocity will be the first Hilton Hotels & Resorts property in New Delhi, bringing business and leisure travelers new, sophisticated facilities, dining options and social spaces, along with Hilton’s globally renowned hospitality. Chris Nassetta, president & CEO, Hilton, said: "The signing of a Waldorf Astoria and Hilton in Delhi Aerocity with our partners at GMR-led DIAL underscores Hilton’s long-term commitment to India. As we continue to accelerate our growth in South Asia, these landmark properties and partnerships play a pivotal role in expanding Hilton’s portfolio and delivering exceptional, elevated experiences for global travelers. This signing marks a significant step forward in Hilton’s growth trajectory in the region and reinforces our role in shaping the future of the Indian hospitality market.” Kiran Kumar Grandhi, Corporate Chairman, GMR Group, said: “Partnering with Hilton to bring Waldorf Astoria and Hilton to GMR Aerocity reflects our continued commitment to bring world-class global brands to Aerocity, thereby positioning the facility as a force multiplier for Delhi’s tourism and business economy. Hilton’s global standards align well with our ambition to build GMR Aerocity as a strategic destination establishing new benchmarks in urban and hospitality infrastructure.” Alan Watts, president, Asia Pacific, Hilton, said: "The introduction of Waldorf Astoria and our flagship Hilton Hotels & Resorts brand to GMR Aerocity marks a major milestone in our India growth strategy, bringing timeless luxury and modern hospitality to the capital. This signing is another step in our goal to grow our India portfolio to 10 times its current size in the next decade, supported by vast infrastructure investment and increasing appetite for travel.” Aman Kapoor, CEO, Airport Land Development, GMR Group, said: “This partnership positions GMR Aerocity, New Delhi, as a globally benchmarked destination, reinforcing its role as an unparalleled strategic urban centre connecting India to the world. Our vision has always been to create integrated, world-class destinations that drive economic and social impact. Partnering with Hilton for these two renowned brands reflects our commitment to bringing best-in-class experiences to one of the region’s most important travel and business hubs”
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