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Cultural Tourism

Visit Oman celebrates five years of digital transformation

Visit Oman, the National Travel Operator and a subsidiary of OMRAN Group, is celebrating its five-year anniversary, highlighting its journey of digitally connecting Oman to the world. The initiative has empowered local tourism suppliers and small and medium enterprises (SMEs) through global digital distribution across travel trade and consumer channels. Eng. Ayad Ali Al Balushi, Group CEO of OMRAN Group, stated, “Five years ago, Visit Oman set out to make booking Oman seamless and accessible to the world, whilst ensuring long-term sustainability for our local tourism providers.” The platform now serves as a unified travel platform, bridging global demand with Omani supply through advanced technology. Over the past five years, Visit Oman has launched a fully digital B2B booking platform, achieved International Air Transport Association (IATA) certification, and integrated with the Global Distribution System (GDS). It has partnered with over 85 airlines, including Oman Air and Salam Air, and connected with more than 140 hotels across Oman. The platform has onboarded over 390 trade partners from 55 countries and connected with over 250 local tourism providers, 80% of which are SMEs. In 2024, Visit Oman launched the ‘Digital Travel Hub’ (B2B2C), enabling global distribution of Omani tours in multiple languages across 170 markets. It also introduced Oman’s first licenced short-stay accommodation platform, expanding visitor options with eco-lodges and heritage inns. Shabib Mohamed Al Maamari, Managing Director of Visit Oman, emphasised the future focus on expanding digital distribution of Omani tourism experiences and empowering local providers. Visit Oman continues to support government objectives for diversification and sustainable growth, enhancing the visitor experience from inspiration to conversion This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Middle East

Oman rolls out new tourism rules to boost sustainable growth

Oman’s Ministry of Heritage and Tourism has issued the Executive Regulation of the Tourism Law, marking a key step in strengthening governance, improving service standards, and accelerating the Sultanate’s ambitions to build a competitive and sustainable tourism sector. The move comes at a time when Oman’s tourism industry is gaining renewed momentum, supported by increased international arrivals, infrastructure development, and a growing focus on experiential and nature-based travel. The new regulation forms part of Oman’s broader efforts to enhance the legislative and operational framework governing tourism activities. It aims to streamline processes, improve oversight, and ensure higher standards across the sector — from licensing and operations to visitor protection and service delivery. By reinforcing governance mechanisms, the Ministry seeks to create a more transparent and investor-friendly environment, while also safeguarding the rights and experiences of travellers. Tourism on the rise in Oman The timing of the regulation is significant. Oman has been steadily positioning itself as a boutique, high-value destination in the Gulf, focusing on heritage, الطبيعة الطبيعية, and sustainable tourism experiences. Recent tourism data has shown a steady recovery in visitor numbers post-pandemic, with the sector increasingly contributing to non-oil GDP growth. Government-led initiatives — including improved air connectivity, cruise tourism expansion, and targeted international campaigns — have supported this growth, while projects across Muscat, Dhofar, and emerging regions continue to diversify the country’s tourism offering. Aligning with Vision 2040 ambitions The issuance of the Executive Regulation aligns closely with the goals of Oman Vision 2040, which identifies tourism as a key pillar of economic diversification and job creation. The strategy aims to increase tourism’s contribution to GDP, attract foreign investment, and create sustainable employment opportunities across the value chain. By strengthening its regulatory framework, Oman is seeking to ensure that growth is not only rapid but also structured, sustainable, and globally competitive. A step toward a more competitive destination The Ministry of Heritage and Tourism emphasised that the regulation will enhance the quality of tourism services, improve operational efficiency, and support the long-term development of the sector. It also reinforces Oman’s commitment to building a tourism ecosystem that balances economic growth with cultural preservation and environmental sustainability. As regional competition intensifies, the move signals Oman’s intent to sharpen its positioning in the Middle East tourism landscape — offering a regulated, high-quality, and distinctive alternative to mass-market destinations.

Caribbean

MSC To Elevate Catalina Island Beach Days From La Romana

MSC Cruises and Explora Journeys guests sailing from La Romana, Dominican Republic, will soon enjoy a significantly enhanced day at Catalina Island, thanks to a new joint venture that will upgrade facilities and create a more seamless, resort‑style beach experience in one of the country’s most picturesque natural settings. A Natural Monument off the coast of La Romana, Catalina Island is famed for its protected nature reserve, white‑sand beaches, crystal‑clear waters and coral reefs—and will now be reimagined as a flagship beach destination for cruise guests and private visitors alike. Joint Venture To Reimagine Catalina Island The upgrades to Catalina Island are being delivered through a 50/50 joint venture between CTL Maritime (part of the MSC Group) and Casa de Campo Resort & Villas, one of the Dominican Republic’s leading luxury resorts. Under the agreement, the partners will operate and re‑develop the island’s beach destination, welcoming: Guests from MSC Cruises and Explora Journeys sailings out of La Romana Visitors from other cruise lines with Catalina on their itineraries Private guests, including those staying at Casa de Campo Resort & Villas The project will focus on enhancing comfort and guest experience while respecting the island’s environmental protections and maintaining open access for multiple brands. All works will be carried out in line with local environmental regulations to safeguard Catalina’s ecosystems for future generations. New Beachfront Dining & Bar Concepts A key element of the refresh is a new open‑air beach pavilion buffet, which will serve as the central dining hub for guests spending the day on Catalina Island. Here, travellers can expect: A mix of international dishes and local Dominican specialties A large, shaded alfresco dining area with panoramic sea views Comfortable table seating designed for long, relaxed lunches just steps from the sand Complementing the dining pavilion, a tropical open‑air palapa bar will act as a central social hub, serving cocktails, mocktails and refreshing drinks in a shaded, breezy setting that looks directly over the beach. Cabanas, Daybeds & Upgraded Facilities To create a more premium beach‑club feel, Catalina Island will feature new cabanas and daybeds available for hire, giving couples, families and groups the option of a private base for the day. These shaded, cushioned setups will offer: Comfortable loungers in prime beachfront locations Space to relax away from the main crowds Personalized service in selected areas, depending on the product offered by each cruise line Island infrastructure will also see a comprehensive refresh, with upgraded changing rooms, showers and restroom facilities designed to be both functional and stylish, aligning more closely with the standards guests expect from leading contemporary cruise brands. Additional shaded spaces will be added across the beach zone, ensuring there are plenty of places to cool off between swims and snorkelling sessions. New Water Sports Centre & Marine Experiences Given Catalina’s reputation for clear waters and vibrant coral reefs, the redevelopment includes a dedicated water sports centre that will act as the focal point for guests keen to explore offshore. Here, visitors will be able to rent equipment such as: Snorkelling gear to discover nearby reefs Kayaks and stand‑up paddleboards (subject to final offerings) Other non‑motorised water sports options suited to the calm coastal environment These experiences will complement existing snorkel and dive excursions typically sold onboard MSC ships, making it easier for guests to combine structured tours with more spontaneous fun in the water. Year-Round La Romana Cruises On MSC Opera The upgrades arrive just as MSC Cruises prepares to launch year‑round operations from La Romana starting November 2026, positioning the Dominican port as a key gateway to the Southern Caribbean. The MSC Opera will operate a new 7‑night Southern Caribbean itinerary with weekly departures from La Romana, calling at ports such as Catalina Island and offering guests the option to extend their stay with a back‑to‑back 14‑night “butterfly” cruise. These sailings are already on sale through December 2027 and are designed to make it easier for guests—particularly those from North America and Europe—to enjoy a sun‑drenched Caribbean escape with a convenient homeport in the region. For more details on itineraries, pricing and departure dates, travellers can visit the main MSC site at https://www.msccruisesusa.com or the global site at https://www.msccruises.com. Summary From late 2026 onward, guests on MSC Cruises and Explora Journeys itineraries from La Romana can look forward to a significantly upgraded beach day on Catalina Island, with: A new open‑air dining pavilion and palapa bar Added cabanas, daybeds and shaded lounge areas A water sports centre and refreshed facilities that match the island’s natural beauty Combined with year‑round MSC Opera sailings from La Romana, these enhancements reinforce the Dominican Republic’s status as a standout Caribbean cruise destination—and make Catalina Island an even more compelling highlight on Southern Caribbean itineraries.

Airlines and Aviation

Oman takes over SalamAir as Gulf states integrate LCCs into national economies

  The full state acquisition of SalamAir marks a significant turning point in the Gulf’s aviation landscape, signaling that Low-Cost Carriers (LCCs) are no longer merely budget alternatives but are now central pillars of national economic strategy. By bringing the carrier fully under government ownership in March 2026, Oman has signaled that budget aviation is a critical tool for tourism, regional connectivity, and market development. A Dual-Brand Strategy for National Growth The Omani government has been careful to clarify that SalamAir and Oman Air will continue to operate as separate brands. This distinction is vital for the travel trade, as it suggests a sophisticated two-brand strategy rather than a simple consolidation. By keeping the low-cost proposition intact, the government aims to build an integrated aviation sector where Oman Air maintains its premium, full-service positioning while SalamAir focuses on stimulating demand among price-sensitive travelers and boosting high-volume regional traffic. The Evolution of the Middle Eastern LCC This acquisition reflects a wider shift across the Middle East, where budget carriers are increasingly woven into national tourism goals. LCCs are no longer treated as peripheral players; they are now essential for labour mobility and opening access to secondary destinations that full-service airlines might overlook. The regional appetite for this model was recently validated by the flynas IPO in Saudi Arabia, which saw shares sell out within minutes, proving that investors see the Gulf's budget sector as both scalable and commercially robust. Expanding Horizons and Long-Haul Ambitions Furthermore, the Middle Eastern budget model is evolving beyond the traditional short-haul formula. The decision by Saudi carrier flyadeal to order Airbus A330neo aircraft for long-haul expansion into Southeast Asia highlights a new era of ambition. While not every LCC will follow this widebody path, it demonstrates that regional budget players are aggressively redefining their growth plans to compete on a global stage. Navigating Regional Complexity and Constraints However, the path to success remains challenging. The exit of Wizz Air from Abu Dhabi in 2025 serves as a reminder that geopolitical instability and regulatory constraints can still hinder even the most aggressive operators. Success for SalamAir under state ownership will depend on its ability to maintain cost discipline and a clear identity. If Oman can effectively reduce overlap between its two national carriers, it will create a coherent structure that benefits hotel groups, travel intermediaries, and destination stakeholders looking for a balanced mix of high-volume and high-yield traffic.      

Airlines and Aviation

Oman Air launches flash sale with fares from OMR 79

Oman Air has unveiled a 3-day flash sale, presenting travellers with special Economy Class fares starting at OMR 79. The sale, which includes destinations across the Indian Subcontinent and the Far East, is valid for travel from 15 April to 30 June 2026. The sale features popular destinations such as Jakarta, Lucknow, and Karachi, appealing to both business and leisure travellers. Oman Air promises a world-class onboard experience, highlighting its comfortable cabins, curated dining options, and attentive service, which are central to its commitment to quality and guest satisfaction. Tickets can be purchased through Oman Air’s website or mobile app, with terms and conditions applying. This limited-time offer provides an opportunity for travellers to explore new destinations at reduced rates, enhancing accessibility to international travel This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Airlines and Aviation

Oman acquires SalamAir, strengthening dual-airline vision under Vision 2040

The government of Oman has announced the full acquisition of SalamAir, marking a significant step in the Sultanate’s efforts to strengthen its aviation sector and align it with long-term economic and tourism goals. The move is part of a broader strategy to build a comprehensive and sustainable national aviation ecosystem, positioning SalamAir as a key pillar in driving connectivity, tourism growth, and economic diversification. A dual-airline strategy takes shape While the acquisition brings SalamAir under full government ownership, authorities have confirmed that both Oman Air and SalamAir will continue to operate as independent brands, maintaining their distinct identities and service standards. The approach reflects a deliberate dual-airline model, where each carrier serves a different market segment while collectively strengthening the country’s aviation footprint. Speaking on the development, Said Al Maawali, Oman’s Minister of Transport, Communications and Information Technology, said the strategy is designed to minimise overlap in route networks, optimise fleet utilisation, and expand air connectivity both domestically and across the region. Driving efficiency and connectivity By aligning operations between the two carriers, Oman aims to improve efficiency while offering travellers greater choice across full-service and low-cost travel segments. The integration is expected to support better coordination across destinations, schedules, and services without compromising the independence of either airline. The move also signals a push to enhance the financial sustainability of both airlines. According to the minister, the acquisition is expected to improve financial solvency, streamline cost structures, and strengthen revenue quality — particularly across aviation-related services such as ground handling. SalamAir has played a growing role in expanding Oman’s low-cost connectivity, supporting inbound tourism and regional travel. With full government backing, the airline is expected to further accelerate its contribution to the tourism sector and related industries. The acquisition aligns closely with Oman Vision 2040, which identifies aviation as a critical enabler of economic diversification and global integration. By strengthening coordination between national carriers, the government aims to position Oman as a more competitive and connected destination in the Gulf.

MICE

Visit Oman signs MICE partnership agreements

Omani national tourism firm Visit Oman announced strategic partnerships with three leading exhibition organisers to bolster the country's Meetings, Incentives, Conferences, and Exhibitions (MICE) sector throughout 2026. The agreements were signed with CONNECT, Arabian Research Bureau, and Al Nimr International Exhibition Organisers, positioning Visit Oman as the official Travel Experience Partner for major events across the Sultanate. These partnerships aim to streamline travel experiences for event participants by enhancing digital infrastructure. Visit Oman will offer an integrated travel ecosystem, including dedicated booking platforms for each exhibition, tailor-made travel packages, visa facilitation, and a one-stop-shop for flights, hotels, and curated experiences. With 13 exhibitions scheduled between February and December 2026, such as the IORA Aquaculture and Fisheries Business Forum and the Oman Petroleum & Energy Show, these collaborations are pivotal in establishing Oman as a regional hub for business travel and large-scale events. Hamed Al Qamshouai, Tourism Products Director at Visit Oman, stated, “These partnerships underscore our commitment to enhancing Oman’s position as a leading MICE destination.” Visit Oman’s digital platform connects over 200 local tourism providers and 80 international airlines, offering seamless travel options. This initiative supports Oman’s National Tourism Strategy 2040, promoting the country's unique beauty and authenticity globally This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Cultural Tourism

Laguna Phuket offers romantic getaway experiences

Laguna Phuket is inviting couples to indulge in a romantic retreat with a variety of experiences across its resorts, including SAii Laguna Phuket, Angsana Laguna Phuket, and Cassia Phuket. Located on the tranquil shores of Bang Tao Bay, the destination offers tailored experiences such as private beachfront dinners, luxurious spa treatments, and lagoon-side evenings, perfect for honeymoons, anniversaries, or a relaxing getaway. At SAii Laguna Phuket, couples can enjoy a private candlelit dinner on the beach or Mediterranean dining at Miss Olive Oyl with stunning ocean views. The SAii Spa offers a 120-minute SAii Signature Touch treatment using organic ingredients, with a dedicated couples room for a shared relaxation experience. Angsana Laguna Phuket enhances romance with its dining and wellness options. Couples can savour Italian cuisine at Azzurra on Bang Tao Beach, accompanied by live jazz on Thursdays and Saturdays. The "Come Closer" package, available until 31 December 2026, includes daily breakfast, a personalised dinner, an intimate bath ritual, and a couples massage at Angsana Spa. Cassia Phuket provides a unique romantic experience with its flat-style rooms featuring private balconies and fully equipped kitchens. Couples can enjoy sunset dinners at Vista Gastro-Pub, outdoor movie nights, and complimentary shuttle access to the spas within the Laguna complex. These offerings make Laguna Phuket a compelling romantic destination on Phuket's quieter northwest coast, ideal for celebrating love This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Hotels

Ocean Maya Royale leads as top romantic retreat

Ocean Maya Royale, a five-star, adults-only all-inclusive resort, has announced its position as the premier romantic getaway for the US market in 2026. Located in Mexico's Riviera Maya, the resort offers a blend of traditional colonial and modern Mediterranean styles, providing an intimate escape for couples seeking relaxation and personalised hospitality. The resort's Privilege service tier enhances privacy with features such as private Jacuzzis, 24-hour à la carte room service, and exclusive beach access with Bali beds and dedicated waiter service. Ocean Maya Royale also boasts world-class facilities, including the Despacio Spa, which offers specialised couples massages and relaxation areas. Dining at the resort includes six specialised restaurants, such as La Dolce Vita, which serves authentic Italian cuisine with Caribbean views. The resort's commitment to providing a romantic and peaceful escape is evident in its culinary and wellness offerings. Ocean Maya Royale also offers a variety of wellness activities, including guided ice bath sessions, morning kayak tours, Aquagym sessions, and dance fitness classes. The resort's dedication to excellence and sustainability is highlighted by its Biosphere Certification and Blue Flag ecolabel, appealing to eco-conscious travellers. Situated near Playa del Carmen, Tulum, and Cozumel, Ocean Maya Royale continues to set the standard for adult-oriented serenity in the Mexican Caribbean. As part of the Ocean Signature Resorts portfolio, the property combines high-touch service with a serene Caribbean setting, ensuring a worry-free guest experience This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Cultural Tourism

Advantage Travel advises on Oman repatriation flights

Representative Image British nationals currently in Oman are advised to stay calm and adhere to official guidance as repatriation flights are being organised. Julia Lo Bue-Said, CEO of Advantage Travel Partnership, emphasised the importance of registering with the Foreign, Commonwealth & Development Office (FCDO) for those seeking to return to the UK on government-supported flights. "Arriving without an allocated seat will not secure you a place and could add to airport congestion at a sensitive time," she warned. The initial repatriation flight will prioritise vulnerable passengers, including the elderly, those needing medical assistance, and families with young children. British Airways is also operating a dedicated service from Muscat to London on Thursday, and travellers booked with the airline should contact British Airways directly for more information. Travellers are encouraged to keep their phones charged, monitor official updates, and have essential documents ready. Those who booked through travel agents should reach out to them for assistance with rebooking or exploring alternative routes. Lo Bue-Said advised, "Prioritise your personal safety, stay in secure accommodation unless advised otherwise, and continue to follow the FCDO advice." The travel industry is working tirelessly to support affected travellers, and following clear, official instructions is crucial for a smooth return home This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

MTE Hanoi 2025 – Unlocking Opportunities in Vietnam’s Hospitality & Real Estate

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