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Tourism Toronto unveils winter campaign
Tourism Toronto launched a new campaign that puts a spotlight on winter and encourages visitors to get out and do more during winter. The new winter campaign positions the city with a bold message – the truly curious-minded explorers are never stopped by the change in season. Starting this January, Toronto’s winter experience takes centre stage with the introduction of Toronto Spotlight, highlighting the city’s celebrated and vibrant arts and culture scene, vast selection of culinary experiences, and top attractions and tours. The campaign includes 2-for-1 admission and special offers over four different ‘Spotlight Weekends’– providing visitors, and locals the opportunity to explore, discover and enjoy the city all winter long. “This is an open invitation to visitors to explore, discover and enjoy the city at an incredible time of year when the city celebrates brighter lights and longer nights,” said Scott Beck, president and CEO of Tourism Toronto. Over the last few years, the city has seen an increase in winter activities and events with locals and visitors embracing new ways to enjoy the season. Events like the Toronto Light Festival in the Distillery District, Winter Light Exhibition 2020 at Ontario Place, Bloor-Yorkville Icefest, and many new outdoor skating rinks, further encouraging visitors to get out and do more this time of year.
Decoding 2025 Berlin Tourism: 2million digital footprints, air traffic expansion, and key growth trends
Attractive cathedral or Berliner Dom on Museum Island beautiful summer view, Berlin, Germany Berlin’s travel industry is set for significant transformations in 2025, influenced by visitor preferences, air capacity expansion, and emerging tourism drivers. A collaborative study by The Data Appeal Company and Mabrian, both part of Almawave Group, sheds light on the main trends defining the future of tourism in Germany’s capital. Air capacity growth and market trends According to insights from Mabrian, Berlin’s strong appeal to domestic travelers is evident, with air capacity* increasing by +11.7% compared to the first half of 2024. Medium and short-haul markets such as Austria, Switzerland, Spain, Italy, France, Turkey, the Netherlands, and the UK also play a crucial role in Berlin’s air network. Carlos Cendra, Partner & Director of Marketing and Communications at Mabrian, states: “Looking ahead, air connectivity is expected to grow by +3.8% over the next six months, driven by an +11.5% increase in seat availability on traditional airlines. While low-cost carrier seat availability slightly declines, the segment still represents 59.2% of total air seats to Berlin.” Among Berlin’s top 10 air markets, connectivity with Spain (+4.1%), Turkey (+15.3%), France (+5.9%), and Switzerland (+15.5%) is projected to grow between February and July 2025. New routes will also boost accessibility: in May, Air Transat will introduce a Toronto-Berlin connection, while Condor, Ryanair, Flynas, and Royal Jordanian will launch routes to destinations such as Dubai, Jeddah, and Amman. Visitor sentiment & experience preferences An analysis of two million digital footprints over the past year by The Data Appeal Company reveals key insights into visitor sentiment and experience preferences. Domestic travelers generate the highest volume of digital content about Berlin (45%), followed by Italians (5%), British (4.5%), and Polish (4.5%). Emerging markets include Dutch, Swiss, and Turkish visitors. British and Polish travelers report the highest satisfaction levels (84/100), particularly in hospitality and food experiences. Visitor behaviors vary: Polish tourists prefer family-friendly attractions like DeJa Vu Museum but rate nightlife poorly (57/100). British visitors highlight landmarks like the Brandenburg Gate (88.5/100) and fine dining. Turkish travelers appreciate major attractions (95/100) but criticize local cuisine (79/100). Italians enjoy sightseeing and food but find entertainment below average (65/100). Visitor’s profile Hotels are the preferred accommodation choice for visitors to Berlin (81.8%), with an even higher preference among domestic travelers (85%), driven largely by business tourism. While international visitors are more likely to opt for short-term rentals, apartments, or alternative options such as B&Bs and hostels, hotels remain the dominant choice. In terms of travel groups, nearly a third of visitors (31.5%) travel as couples, while similar shares visit with family (26.2%) or alone (25.8%), the latter particularly influenced by business travel. The remaining 16.4% visit Berlin with friends. What drives visitors to Berlin? Mabrian’s data highlights cultural tourism as the dominant travel motivation (49%), showing a 2.3 percentage point increase from the previous year. While gastronomy and nature tourism remain key attractions, family-oriented and active tourism experiences are gaining traction. Carlos Cendra adds: “Cultural tourism is the leading driver across all key markets, particularly for Turkish and Polish travelers (~65% of total motivations), while German and Swiss visitors show a more diverse range of interests. Travelers aged 35-44 years old represent the largest demand group, prioritizing cultural and gastronomic experiences.” Top attractions & Visitor trends According to Data Appeal’s analysis of the Sentiment expressed online by visitors, Berlin’s cultural landmarks continue to perform strongly in visitor sentiment and engagement. Alexanderplatz remains the most reviewed attraction (12,000+ reviews, 85/100 sentiment score), while the Brandenburg Gate leads in sentiment (95/100), reinforcing its iconic status. The DeJa Vu Museum ranks among the top ten, reflecting growing interest in interactive experiences (+8% sentiment increase). Outdoor spots like Mauerpark and Tempelhofer Feld maintain strong scores (90+), though digital engagement with natural parks has slightly declined (-2.4% from 2023). Döner Kebab remains the city's top food choice, while Syrian and Georgian cuisines gain popularity. However, sentiment for some traditional venues is dropping as Italian restaurants and international chains rise, possibly influenced by Turkish visitors, who are more critical of Berlin’s Kebab. Business events driving tourism growth: ITB Berlin 2025 Business tourism plays a crucial role in Berlin’s economy, with major trade fairs ITB Berlin and Fruit Logistica driving peaks in hotel bookings and rates. The Charlottenburg-Wilmersdorf district, home to Messe Berlin, recorded some of the highest accommodation prices in 2024. ITB Berlin, expected to welcome 113,000 attendees this year, is projected to generate over €16 million in tourism revenue, reinforcing Berlin’s position as a leading MICE (Meetings, Incentives, Conferences, and Exhibitions) destination. Mirko Lalli, CEO of The Data Appeal Company, concludes: “Berlin is not just a cultural powerhouse. This analysis confirms that its appeal extends far beyond iconic landmarks. With thriving outdoor spaces, a dynamic food scene, and high-profile business events, Berlin remains a magnet for travelers. Understanding these evolving dynamics is crucial. With deep, data-driven insights, DMOs can craft sharper strategies, elevate visitor experiences, and position their destinations for sustainable growth.”
Qatar Airways now offers three-weekly non-stop flights to Toronto Pearson
Qatar Airways is marking two historic milestones: new flights to Toronto Canada, and more Starlink-enabled aircraft than ever before. The airline’s inaugural flight to Toronto Pearson International Airport (YYZ) – a Starlink-enabled Boeing 777 – landed today, officially marking the launch of three weekly non-stop flights from the World’s Best Airport as voted by Skytrax in 2024, Hamad International Airport (DOH). Toronto becomes Qatar Airways’ second destination in Canada, in addition to Montreal, which has served more than 1.6 million passengers across seven weekly flights to and from Montréal-Trudeau International Airport (YUL), since its launch in 2011. This also marks the airline’s fourteenth gateway to the Americas. The new Toronto service will provide travellers from Canada and beyond with seamless access to destinations across Qatar Airways’ extensive global network. It also comes as the airline surpasses its target of fitting Starlink to 12 Boeing 777 aircraft by the end of 2024, with 14 aircraft upgraded in under 55 days, bringing the total to 15. Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “Qatar Airways extends a warm welcome to the vibrant and diverse city of Toronto as the latest destination to join our expansive network of more than 170 destinations. As our second gateway in Canada, this launch underscores our unwavering commitment to presenting Canadian travellers with unparalleled service and seamless connectivity. Toronto Pearson serves as a vital hub for global travel, and its role as a gateway for business, culture, and tourism makes it a fitting addition to our network. We are proud to bring our world-class service and award-winning hospitality to this dynamic city.” As the largest global airline to offer complimentary Starlink on board, Qatar Airways is also the world’s first airline to operate Boeing 777 Starlink-equipped aircraft. It means that passengers can now stay entertained and connected throughout their journey, streaming their favourite shows and live sports, enjoying online gaming, or working seamlessly at 35,000 feet. While flying on board one of Qatar Airways’15 Starlink-enabled aircraft, passengers will also be able to enjoy unparalleled service, whether it’s Business Class à la carte, or unlimited snacks and beverages in economy class, while enjoying 8,000 entertainment options. Toronto Pearson Chief Executive Officer and President, Ms. Deborah Flint, said: “We are excited for Qatar Airways to begin service at Toronto Pearson. This highly anticipated route from Toronto Pearson unlocks an exciting range of destinations for passengers looking to fly to the Middle East, Asia and Africa. Global connectivity is a strategic importance to Canada and to Pearson as the demand for international travel rapidly grows and this route adds to the variety of convenient and accessible flight options for our passengers.” Toronto Pearson is Canada’s largest airport by total passenger traffic and offers the most international destinations of any airport in North America, making it a key hub for travellers. As Canada’s largest city, and the fourth largest city in North America, Toronto is home to a diverse population with large communities from China, India, Pakistan, and the Philippines. Flight Schedule to Toronto: Every Wednesday, Friday, and Sunday (all local time) Doha (DOH) to Toronto (YYZ) – QR767: Departure 08:10; Arrival 14:15 Toronto (YYZ) to Doha (DOH) – QR768: Departure 20:00; Arrival 16:30
Diljit Dosanjh’s Global Appeal: How One Concert is Transforming Toronto’s Travel Scene
Diljit Dosanjh has been captivating audiences worldwide, and his popularity continues to soar. Recently, he announced a special appearance on Jimmy Fallon's 'Tonight Show,' further solidifying his global appeal. Dosanjh made history by selling out the largest Punjabi show outside India, performing to over 50,000 attendees at the BC Place stadium in Vancouver, Canada. This surge in his global recognition has also positively impacted the travel industry, with fans from various countries eager to explore his roots and cultural heritage. This enthusiasm has led to increased tourism in regions associated with his music and career, promoting cultural exchange and boosting local economies. Toronto is also experiencing an unprecedented surge in travel demand due to Dosanjh's highly anticipated performance on July 13th, 2024. His concert has significantly boosted the city's tourism and hospitality sectors. Let's delve into the data provided by World on Holiday to understand how travel demand has shifted dramatically in Canada. Domestic Demand More than Doubles The concert has sparked a remarkable increase in domestic travel to Toronto, with fans flocking from various parts of Canada. The year-over-year (Y-o-Y) booking data showcases staggering growth from several cities: Top Origins % Increase in Bookings Y-o-Y Calgary 603% Ottawa 279% Vancouver 679% London 509% Montreal 205% Mississauga 263% North York 253% Etobicoke 200% Scarborough 350% Kitchener 686% Source: Adara, a RateGain Company Diljit Dosanjh's concert in Toronto has driven a massive increase in hotel bookings from various cities. Vancouver leads with a 679% rise, followed by Kitchener at 686%, and Calgary at 603%. London, Mississauga, and Montreal also show significant increases at 509%, 263%, and 205%, respectively, highlighting the concert's wide-reaching appeal across fans from Canada. Not Just Domestic, Inbound Demand also Surges Diljit Dosanjh's concert in Toronto has sparked a significant rise in international hotel bookings. Bermuda leads with a 1600% increase, followed by the USA at 707% and France at 714%. Mexico and the Netherlands show substantial rises at 403% and 494%, respectively. Bookings from the UAE and Germany each increased by 300%, while the UK and India saw increases of 181% and 133%, respectively. Top Origins % Increase in Bookings Y-o-Y USA 707% UK 181% Mexico 403% India 133% Netherlands 494% France 714% Bermuda 1600% Barbados 90% UAE 300% Germany 300% Source: Adara, a RateGain Company Spike in Solo Travelers in Toronto The share of solo travel bookings in Toronto has spiked up for the concert dates, occupying 3/4th of all the bookings. Notably, solo bookings were less than half of the total hotel bookings in the last few years. Musical concerts are known to drive many solo travelers from the neighboring cities to the event location. Increase in ADR The heightened demand has had a significant impact on hotel pricing in Toronto. The Average Daily Rate (ADR) for hotels has seen a substantial increase of 79%, rising from $126 to $225. Diljit Dosanjh's upcoming performance in Toronto has dramatically shifted travel patterns, boosting both domestic and international bookings. The significant rise in reservations from various locations and the increase in hotel rates highlight the concert's impact on Toronto's tourism sector. As the city gears up for this major event, the hospitality industry is set to welcome a surge of visitors, marking a memorable occasion for fans and benefiting the local economy.
Air Canada to launch non-stop Toronto-Yellowknife Service
Air Canada today announced it will begin non-stop, year-round service between Toronto and Yellowknife in December. (CNW Group/Air Canada) Air Canada announced it will begin non-stop, year-round service between Toronto and Yellowknife in December. The new, three-times weekly service will provide convenient connections between eastern Canada and the capital of the Northwest Territories. Customers will also be able to seamlessly connect onward from Yellowknife on Air Canada's interline partner, Canadian North. "The North has a magical attraction and Air Canada is pleased to make it easier for customers to visit Yellowknife and beyond, beginning at a time when the Northern Lights are on full display. But apart from supporting tourism to the city and region, this new route will also be valuable to business travellers and the economy, linking Yellowknife directly to Canada's financial capital. As well, flights are timed for easy connections through our Toronto global hub to elsewhere in eastern Canada, the U.S., and to winter sun destinations, while from Yellowknife customers can travel onward conveniently on our interline partner, Canadian North," said Mark Galardo, Executive Vice President, Revenue and Network Planning at Air Canada. "Today's announcement marks a significant increase of air transportation options for the Northwest Territories. With the launch of this non-stop flight between Yellowknife and Toronto, there are increased opportunities for tourism and better connections into Canada's financial hub. We look forward to the positive impact these flights will have in supporting the NWT to conveniently welcome more travelers, businesses and professional organizations to our region," said Minister of Industry, Tourism and Investment for the Northwest Territories, Caroline Wawzonek. "Air transportation plays an important role in keeping the North and its residents connected here at home, as well as with southern Canada and the world. As we continue to see air travel return to pre-pandemic levels, I'm excited that Air Canada is adding a non-stop flight from Yellowknife to Toronto to its schedule. Growth of current and new markets through YZF provides NWT residents and others with additional options for business and leisure travel to and from the Northwest Territories," stated Minister of Infrastructure for the Northwest Territories, Diane Archie. "NWT Tourism is very happy that as of December 2023 Air Canada will begin non-stop, year-round service from Toronto to Yellowknife. Air Canada's new service will provide increased connections between eastern Canada and the NWT. In addition, this flight is set to be timed for convenient connections for international travellers to Yellowknife via Toronto, and by utilizing the interline partnership with Canadian North, visitors can be connected to destinations in the NWT beyond Yellowknife. We are thankful for Air Canada's continued efforts to increase air access to the NWT, and appreciate their support towards the NWT tourism industry, our businesses and our residents," said Donna Lee Demarcke, CEO, NWT Tourism. Service between Toronto and Yellowknife will begin December 1, 2023, operated using Canadian-made Airbus A220 aircraft. It will be configured with 137 seats in a Business and Economy cabin, with onboard Wi-Fi and seatback entertainment systems featuring hundreds of hours of content and live TV at every seat. Customers will be able to earn and redeem Aeroplan points and eligible customers will enjoy premium services where available, including priority boarding and baggage handling, and Maple Leaf Lounge access in Toronto. Flight Departs Arrives Days of the Week AC1169 Toronto 21:00 Yellowknife 23:54 Tuesday, Friday, Sunday AC1168 Yellowknife 00:50 Toronto 7:20 Monday, Wednesday, Saturday The new service will complement Air Canada's existing twice daily service between Yellowknife and Vancouver and daily service between Yellowknife and Edmonton. Customers connecting for travel beyond Yellowknife can take advantage of Air Canada's bilateral interline agreement with Canadian North, which allows travel on a single, through-checked ticket that includes baggage transfer. Destinations available via Canadian North include Cambridge Bay, Fort Simpson, Hay River, Gjoa Haven, Taoloyoak and Inuvik. Customers travelling on Canadian North can also earn and redeem Aeroplan points.
Jamaica Tourism Announces 1 Million Visitor Arrivals to Date
eTurboNews: The Minister made this announcement at a destination press briefing held at the 41st Caribbean Hotel & Tourism Association (CHTA) Caribbean Travel Marketplace in Barbados. He shared that the destination reached this milestone approximately one month earlier than in 2022. Minister Bartlett also updated attending media about Jamaica’s robust tourism arrivals, investments, and work to build resilience for the industry on island and throughout the world. “From January through December 2022 Jamaica welcomed 2,478,386 stopover arrivals, a 69.2% increase over 2021 and nearly a full recovery to 2019 highs,” said Minister Bartlett. “As of May 10, we received over a million visitor arrivals to date this year, putting our destination on par with 2019 records. We have seen steady growth in our arrivals and continued investment in the tourism sector, which is a tremendous achievement.” “Projecting ahead for 2023 through 2025, we expect to attract more than 3.8 million visitors in 2023 and grow to more than 5 million visitors in 2025.” Minister Bartlett continued, “To keep this growth on an upward trajectory, we continue to build out new air service with new flights this year from Chicago Midway, Denver, St. Louis, Dallas, Kansas City, and London Gatwick. Plus, we are expanding and modernizing Sangster International Airport and have approximately 8,000 new hotel rooms slated for construction over the next two to five years.” “Further, Jamaica has implemented the Blue Ocean Strategy to develop a more sustainable, diverse tourism product,” concluded Minister Bartlett. “We have also established Global Tourism Resilience Day with the United Nations to take place annually on February 17 with the aim of growing awareness for tourism to build back stronger and take steps to protect itself from future disruptions.” “The fact that Jamaica’s tourism arrivals continue to rise is a clear testament to the success of our internal strategies, destination marketing initiatives and relationships with key travel partners on island and worldwide,” added Donovan White, Director of Tourism, Jamaica Tourist Board. “We are very grateful to all who have contributed to Jamaica’s success in lifting our tourism product to new heights meeting and soon to exceed 2019 record levels.” Minister Bartlett also noted that Jamaica is leveraging key pillars for tourism that showcase the destination’s unique culture and heritage while simultaneously addressing the desire from today’s traveler to experience more than just sun, sea and sand. He also emphasized the need to carefully manage the tourism industry through resilience building where it can continually adapt to issues that may arise and to put plans in place to protect it from potential future shocks. For more information on Jamaica, please go to www.visitjamaica.com ABOUT JAMAICA TOURIST BOARD The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and Germany and London. Representative offices are located in Berlin, Spain, Italy, Mumbai and Tokyo. In 2022, the JTB was declared ‘World’s Leading Cruise Destination,’ ‘World’s Leading Family Destination’ and ‘World’s Leading Wedding Destination’ by the World Travel Awards, which also named it the ‘Caribbean’s Leading Tourist Board’ for the 15th consecutive year; and the ‘Caribbean’s Leading Destination’ for the 17th consecutive year; as well as the ‘Caribbean’s Leading Nature Destination’ and the ‘Caribbean’s Best Adventure Tourism Destination.’ In addition, Jamaica earned seven awards in the prestigious gold and silver categories at the 2022 Travvy Awards, including ‘‘Best Wedding Destination – Overall’, ‘Best Destination – Caribbean,’ ‘Best Culinary Destination – Caribbean,’ ‘Best Tourism Board – Caribbean,’ ‘Best Travel Agent Academy Program,’ ‘Best Cruise Destination – Caribbean’ and ‘Best Wedding Destination – Caribbean.’ Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog. More news about Jamaica Read more: Jamaica Tourism Announces 1 Million Visitor Arrivals to Date Copyright: eTurboNews is Travel Industry News - Travel & Tourism Story Telling Exposed
India Tourism and Air India to strengthen overseas partnership
Air India may soon join hands with the Ministry of Tourism for a working partnership overseas. The plan includes shifting of tourist offices at eight overseas destinations to Air India offices. Discussions for the partnership are on between the Ministry of Civil Aviation and the Ministry of Tourism. Strategic move The move is part of the cost restructuring by the Ministry of Tourism and will require it to shut offices at prime tourist destinations, like London, Paris, Amsterdam, Toronto, Tokyo, Sydney and Milan. As part of the arrangement, India Tourism will pay rent to Air India along with a nominal amount for the service rendered by the Air India staff. India Tourism, that had close to 15 such overseas offices, was asked by the government to bring the number down in two-three years and shift operations to the embassies in those cities. But the Tourism Ministry argued that the embassies are better equipped to handle diplomatic relations while travel and tourism promotion related matters should be with India Tourism. A clear-cut business deal between India Tourism and Air India could also help in cleaning up the books of the state-owned air carrier before the Union government starts the process of the airline’s sale. Air India reported a net loss of INR 5,377.7 crore in the financial year 2017-18 and total revenue of INR 23,900.4 crore. There was more than 10 per cent increase in the company’s total expenses, including a jump in fuel cost, at INR 29,125.8 crore. After a failed attempt at selling the national carrier last year, the central government has re-started the process and is believed to have approached business houses.
Etihad increases flights to Canada’s largest city Toronto
Starting October 2018, Etihad Airways will increase its flights from Abu Dhabi to Canada’s largest city, Toronto, from three to five weekly services. The flights will be operated by Boeing 777-300ER aircraft, featuring 40 seats in Business Class and 340 in Economy Class. The Boeing-777 will depart from Abu Dhabi at 10:05 and reach Toronto at 16:30 (local time) while it will leave Toronto at 22:55 and arrive in Abu Dhabi at 19:40+1 on all days of the week except Monday and Wednesday. "Canada is an exciting trade, touristic, and cultural partner" Robin Kamark, chief commercial officer, Etihad Aviation Group, said: “We are thrilled to announce more flights to cosmopolitan Toronto, one of the most successful and popular destinations on our global route network. This news has been eagerly anticipated. “We have welcomed well over a million guests on our flights to Toronto since we launched the service almost 13 years ago. This development is great news for UAE nationals, for who Canada is an exciting trade, touristic, and cultural partner, and for Canadians, including the thousands residing here in the emirates. The UAE is also Canada’s largest export market in the MENA region, so the extra services are a boost for trade to and from the area and beyond.” Etihad Airways first inaugurated services to Toronto in October 2005, and since then the route has proved very successful for the airline, recording consistently strong demand to and from both cities. Approximately 45,000 Canadian citizens reside in the UAE, with over 150 Canadian companies registered across the country. Citizens of both countries now enjoy visa-free entry for business and tourism on stays of up to six months. Etihad Airways has a codeshare partnership in place with Air Canada, with the Canadian flag carrier placing its ‘AC’ code on Etihad services from Toronto to Abu Dhabi and from London Heathrow to Abu Dhabi. Under the agreement, Etihad Airways places its ‘EY’ code on Air Canada’s multiple daily services from Toronto to points across Canada including Montreal, Winnipeg, Saskatoon, St.Johns, Halifax, Regina, and Fort McMurray. The additional frequencies will also benefit Etihad Cargo customers who can expect greater schedule flexibility and a 60% cargo capacity increase on the route.
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