Tourism Toronto launched a new campaign that puts a spotlight on winter and encourages visitors to get out and do more during winter. The new winter campaign positions the city with a bold message – the truly curious-minded explorers are never stopped by the change in season.
Starting this January, Toronto’s winter experience takes centre stage with the introduction of Toronto Spotlight, highlighting the city’s celebrated and vibrant arts and culture scene, vast selection of culinary experiences, and top attractions and tours. The campaign includes 2-for-1 admission and special offers over four different ‘Spotlight Weekends’– providing visitors, and locals the opportunity to explore, discover and enjoy the city all winter long.
“This is an open invitation to visitors to explore, discover and enjoy the city at an incredible time of year when the city celebrates brighter lights and longer nights,” said Scott Beck, president and CEO of Tourism Toronto.
Over the last few years, the city has seen an increase in winter activities and events with locals and visitors embracing new ways to enjoy the season. Events like the Toronto Light Festival in the Distillery District, Winter Light Exhibition 2020 at Ontario Place, Bloor-Yorkville Icefest, and many new outdoor skating rinks, further encouraging visitors to get out and do more this time of year.