Search Results foraccor
Accor’s Global Hotel, Restaurant and Bar Portfolio partners with Soundtrack
Soundtrack Technologies Soundtrack Technologies (Soundtrack), the music streaming provider for business, announced a preferred supplier agreement with Accor, a global hospitality group with a portfolio of more than 5,700 hotels and 10,000 restaurants and bars in 110 countries. The new partnership gives Accor access to Soundtrack's unmatched catalog of more than 100 million songs and ready-made playlists cleared for commercial use, streamlining the deployment of curated music and ensuring immersive guest experiences across its brands worldwide. Soundtrack Technologies "Our venues are vibrant social hubs that go beyond just providing a place to stay or eat," said Thomas Lehuede, FF&E and GT Global Category Manager at Accor. "Music plays a crucial role in this experience, and it must evolve with us as we grow. With Soundtrack, we've found a partner that gives our hoteliers and restaurateurs the flexibility to create bespoke atmospheres, allowing them to truly express their unique identity." Soundtrack's full suite of made-for-business features includes remote access, multi-zone control, In-store audio messaging, explicit lyrics filters and its AI Playlist Creator. "This partnership with Accor is a significant milestone for Soundtrack, reinforcing our position as the premier music provider for the hospitality industry," said Ola Sars, CEO of Soundtrack. "Music is a powerful tool for shaping guest experiences, and with our seamless, fully licensed solution, Accor properties can craft distinctive atmospheres that inspire long-term loyalty."
Accor white paper to shape the future of wellness in hospitality
Accor announced the release of a new white paper that will shape the future of the hospitality industry on Wednesday, 26th February. Titled Making Waves: Rethinking Spa and Wellness Design for a Modern Era, the report ushers in a new era of spa and wellness design. In this document, Accor shares the priorities for well-being that the company believes are most relevant now and how the global hospitality group is advancing innovative ways to deliver wellness through its unrivalled portfolio of global hospitality brands. The thought-provoking report leverages the insights, predictions and analysis garnered from a symposium held by Accor’s Global Well-being, Strategy, Design, and Development team, and features perspectives from Accor specialists and renowned industry experts around the world. Based on this collaborative forum, Making Waves, the white paper, explores the future of the wellness industry while touching on key consumer shifts and trends. According to Accor’s global chief design and technical services officer for the ultra-luxury and luxury sector Anne Becker Olins: “Wellness has become a leading driver and differentiator for us, particularly in the areas of luxury and lifestyle design. It is also an exciting area of design that touches the hearts and lifts the spirits of our guests more profoundly than almost any other aspect of the hotel experience. With Making Waves, we aim to educate, inspire and innovate the ways in which the hospitality industry approaches wellness and well-being design.” Wellness as a priority sector Accor’s research of 7,500 consumers across six countries revealed that wellness is a priority for 79 percent of its guests. This dovetails with the findings of industry experts which found that 80 percent of travelers say well-being influences their travel decisions. Furthermore, according to ISPA’s 2024 spa-goer survey, “Spa memberships are emerging as a significant trend in the wellness and hospitality industries, driven by a growing societal desire for self-care, relaxation and holistic well-being.” One of the themes explored in Making Waves, is the shift toward membership clubs among hotel spas and fitness clubs. This is supported by Accor’s own push to lead the industry in building hotels not just for travellers, but for its local communities. Accor global senior vice-president for well-being, strategy, design, and development Emlyn Brown remarked: “We are approaching spa design in the same way - for the people who live next door or who work down the street. We are creating clubs, thermal facilities, wellness centers, and fitness offerings that are on par, or better, than the local gym. Our hotel spas are where the locals want to go to get fit, to be social, and to feel better.” Trends the sector ought to consider Making Waves explores how thermal wellness, such as that offered at the highly anticipated BASIN Glacial Waters facility set to open Summer 2025 at Fairmont Chateau Lake Louise, and wellness socialising are revolutionising the delivery of spa and fitness in the hospitality industry. The rise of hot and cold plunge circuits reflects a rapidly growing consumer interest in holistic wellness and natural therapies, which are evident in Accor concepts like The Purist. At the same time, a new generation of spa-goers are enthusiastically pursuing social wellness experiences such as group bathing, sauna, and water-based therapy clubs as healthier alternatives to socialising in bars or nightclubs. Other areas of content in the white paper include: Rethinking the ubiquitous, multi-purpose hotel pool that has enjoyed decades of uncontested existence; Outsourcing spa services such as salon and esthetician services to top quality local businesses; and Creating exclusive new spa experiences designed for adults only, with enriched entertainment and services provided separately for the youngest hotel guests. As Brown puts it: “Hoteliers around the world are shifting their focus to define their wellness strategies, ensuring they align with their brands and their guest demographics. It is our hope and intention that the insights we’ve gathered in Making Waves will support these efforts, as we all seek to create more impactful wellness spaces and places.”
Accor hosts GM Conference 2025 for Indonesia and Malaysia
General Managers from Indonesia and Malaysia, along with Accor's leadership team, gathered at the General Manager Conference 2025 for Indonesia and Malaysia. Held on 17–18 February 2025 at Mövenpick Hotel Jakarta City Centre, the conference, themed “CONNECT,” served as a key platform for strategic planning, networking, idea exchange, knowledge sharing, and reinforcing the Group's commitment to the hospitality and tourism industries, particularly in Indonesia and Malaysia. In his opening remarks, Garth Simmons, Accor's Chief Operating Officer, Premium, Midscale & Economy Division in Asia, stated: “It is an honour to welcome over 100 General Managers from Indonesia and Malaysia, along with the group's leadership team, to the conference. The energy and collaboration witnessed here today are vital as we continue to work together to uphold our shared commitment, tackle the evolving challenges of the industry, and drive innovation for the future of hospitality and tourism, particularly in Indonesia and Malaysia." Attended by over 100 participants, the conference featured panel discussions, interactive presentations, and workshops covering a wide range of topics on the latest trends in hospitality and tourism. The event also showcased inspiring speakers, including Accor's senior leadership, industry experts, and strategic partners. During the event, the 2024 awards were also presented to the winning hotels in the following categories: Best ATFAC (A Trust For A Child) Contributor ibis budget Jakarta Airport and ibis Styles Jakarta Airport Mercure Bali Legian Pullman Bandung Grand Central Best RPS (Reputation Performance Score) Indonesia – Pullman Bandung Grand Central Malaysia – Mercure Kuala Lumpur Shaw Parade Best Performing Loyalty Indonesia – ibis Styles Bandung Grand Central Malaysia – ibis Styles Johor Iskandar Puteri Best Heartist (Colleague) Engagement Indonesia – ibis budget Semarang and Novotel Semarang Malaysia – Mercure Selangor Selayang Best Sustainability Indonesia – Pullman Jakarta Central Park Malaysia – Mercure Miri City Centre Best Performing Food & Beverage Indonesia – Tribe Bali Kuta Beach Malaysia – ibis Styles Sepang KLIA Best Forecast Accuracy – Indonesia and Malaysia Mercure Jakarta Pantai Indah Kapuk
2024, another record year for Accor: RevPAR up 5.7%, Revenue up 11% to EUR 5,606 MM
View of the Sofitel Moorea Ia Ora Beach Resort, a luxury hotel with overwater bungalows on the lagoon in Moorea, French Polynesia Throughout 2024, including a very strong fourth quarter, the hospitality sector proved resilient in a contrasting consumer environment. In 2024, Accor opened 293 hotels, corresponding to more than 50,000 rooms, i.e., net network growth of 3.5% in the last 12 months. At end-December 2024, the Group had a hotel portfolio of 850,285 rooms (5,682 hotels) and a pipeline of more than 233,000 rooms (1,381 hotels). Sébastien Bazin, Chairman and Chief Executive Officer of Accor, said: “Ambition, discipline and high standards are the three pillars that have guided Accor’s actions in 2024. They have once again enabled us to post record results, in line with each of the objectives we have set for the Group. This performance reflects the extraordinary commitment of our teams, the strength of our brands and our digital tools, the renewed confidence of our partners and the efficiency of our organization based on two autonomous and complementary divisions. Thanks to this vigorous growth, we will propose an increased return to shareholders at the next General Meeting. On these solid foundations, and by continuing to control our destiny, we are approaching 2025 with confidence and the ambition to once again deliver excellent results.” Fourth quarter RevPAR The Premium, Midscale and Economy (PM&E) division posted a 4% increase in RevPAR compared with the fourth quarter of 2023, driven equally by prices and occupancy. The Europe North Africa (ENA) region posted a 2% increase in RevPAR compared with Q4 2023, driven by higher occupancy rates. The three main countries pursued the momentum seen in the first 9 months of the year, with Germany outperforming France and the UK. In France, which accounts for 42% of the region’s room revenue, the change in RevPAR in Paris was slightly negative in the fourth quarter, due to an unfavorable basis of comparison with the Rugby World Cup in October 2023. However, this trend turned positive again in December 2024, thanks to strong international demand, particularly from the US, the reopening of Notre-Dame de Paris and the post-Olympic Games effect. Meanwhile, performance in the provinces was less volatile, with RevPAR stabilizing in the fourth quarter of 2024. In the UK, which accounts for 13% of the region’s room revenue, both London and the provinces posted weak RevPAR growth, in line with the first three quarters of the year. In Germany, which accounts for 13% of the region’s room revenue, RevPAR growth was slightly stronger than in France and the UK. Occupancy, 5 points below the level of the fourth-quarter 2019 level, remains an important vector for future growth. The Middle East, Africa and Asia-Pacific region rebounded in the quarter, posting a 5% increase in RevPAR compared with the fourth quarter of 2023. Two thirds of this increase in RevPAR was driven by prices, and one-third by occupancy rates. In the Middle East-Africa region, which accounts for 24% of the region’s room revenue, Saudi Arabia explains the rebound in RevPAR. Indeed, in the third quarter of 2024, Saudi Arabia had to deal with a difficult basis of comparison linked to religious pilgrimages. This country is benefiting from strong demand, reflected in an occupancy rate now at 70%, 10 points above the pre-crisis level. Southeast Asia, which accounts for 33% of the region’s room revenue, posted double-digit RevPAR growth, reflecting the region's growing appeal. Occupancy now at 71% exceeds its 2019 level. The Pacific, which accounts for 25% of the region’s room revenue, resumed positive growth in the fourth quarter, driven by strong demand from leisure customers, won over by an attractive pricing policy. In China, which accounts for 18% of the region’s room revenue, the situation improved in Q4 2024, although the change in RevPAR remained negative compared to Q4 2023. The Americas region, which mainly reflects the performance of Brazil (61% of the region's room revenue), posted a 12% increase in RevPAR compared with the fourth quarter of 2023. Brazil, whose occupancy rate returned to its pre-crisis level in the second quarter of 2022, continued to record a rise in occupancy and benefited from higher prices. The Luxury & Lifestyle (L&L) division posted its best performance for the year with a 10% increase in RevPAR compared with Q4 2023, driven by both prices and occupancy. Luxury, which accounts for 74% of the division's room revenue, posted a 9% increase in RevPAR compared with the fourth quarter of 2023. RevPAR growth was solid across all brands and regions, outperforming the PM&E segment in comparable areas and demonstrating the resilience of the Luxury segment in hotels. Lifestyle posted an 11% increase in RevPAR compared with the fourth quarter of 2023. This increase was in line with the momentum observed in the first three quarters of 2024. The resort hotel segment again recorded a solid quarter in Turkey, Egypt and the United Arab Emirates. This demonstrates the ever growing appeal for unique experiences. Consolidated revenue The Group reported revenue of €5,606 million in 2024, up 11% with 2023. This growth breaks down into a 5% increase for the Premium, Midscale and Economy (PM&E) division and 19% for the Luxury & Lifestyle division. Scope effects, linked mainly to the full-year effect of Potel & Chabot (takeover in October 2023) and the acquisition of Rikas (in March 2024) in the Luxury & Lifestyle division (the Hotel Assets & Other activity), positively contributed for €223 million.
Emirates Skywards and Accor’s ALL Elevate Partnership: More Rewards for Members
Great news for Aussie travellers! Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, and ALL – Accor Live Limitless, Accor’s renowned loyalty programme and booking platform, have taken their partnership to new heights. The two loyalty giants have enhanced their collaboration, offering members additional benefits and opportunities to maximise their rewards through seamless points conversions. Unlock Extraordinary Experiences with Two-Way Points Conversion Through this strengthened alliance, members of both loyalty programmes can now convert their points and miles in either direction. This exciting development empowers members to enjoy unparalleled lifestyle and travel experiences with both brands. For Emirates Skywards members who are also members of ALL: Convert 4,000 Skywards Miles into 1,000 ALL Reward Points. Redeem ALL Reward Points for stays across Accor’s extensive network of over 5,600 hotels spanning more than 45 brands. Enjoy exceptional dining experiences and exclusive Limitless Experiences available on ALL.com. For ALL – Accor Live Limitless members: Convert 4,000 ALL Reward Points into 2,000 Skywards Miles. Redeem Skywards Miles for a vast array of rewards, including: Flight tickets on Emirates and partner airlines to over 140 destinations. Flight upgrades, gift cards, hotel stays, hospitality at sporting and cultural events. Tours and unique, money-can’t-buy experiences. Leaders Share Their Excitement Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, expressed his enthusiasm: “At Emirates Skywards, we’re constantly exploring new ways to help our members maximise the value of every Skywards Mile earned and redeemed. Our enhanced partnership with ALL – Accor’s loyalty programme will offer exactly that. Emirates Skywards members can now convert Skywards Miles to ALL Reward Points, accessing exceptional hotel stays at more than 45 Accor brands worldwide, enjoying limitless experiences and more.” He added: “ALL loyalty members can also convert ALL Reward Points to Skywards Miles and enjoy fantastic benefits Emirates Skywards is renowned for – including flight rewards to more than 140 destinations across Emirates’ extensive network. We’re delighted to expand our partnership and work together to offer our members the most rewarding travel experiences in the air and on the ground.” Mehdi Hemici, Chief Loyalty and Ecommerce Officer at Accor, echoed the sentiment: “We are thrilled to strengthen our partnership with Emirates Skywards, marking a significant milestone in our commitment to enriching our programme with industry-leading partners. Our members will have the ability to easily earn and redeem their Points and Miles, unlocking an exciting range of opportunities in new destinations where Emirates operates. Both Emirates Skywards and ALL have made member experiences a cornerstone of their value propositions and share the same passion for experiential travel. This partnership will take membership to the next level.” Seamless Travel Experiences Await From iconic destinations like Dubai, Paris, and the Maldives to popular hotspots such as Riyadh and Bali, members can now effortlessly combine exceptional hotel stays with world-class air travel. This strengthened partnership ensures unforgettable journeys every step of the way, offering unparalleled flexibility, value, and exclusive rewards. How to Take Advantage To make the most of these exciting new benefits: Join Both Programmes: If you’re not already a member, sign up for both Emirates Skywards and ALL – Accor Live Limitless. Link Your Accounts: Log in to your accounts and follow the instructions to link them, enabling seamless points conversion. Convert and Redeem: Choose how you want to convert your points or miles, and start redeeming for flights, hotel stays, dining experiences, and more. Why This Matters for Australian Travellers For Aussie globetrotters, this enhanced partnership means greater rewards and more flexibility when planning your next adventure. Whether you’re jetting off to Europe, exploring the Middle East, or unwinding in a tropical paradise, you can now: Maximise Your Rewards: Earn and redeem points and miles across a wider network of airlines and hotels. Enjoy Exclusive Experiences: Access unique events and experiences that aren’t available to the general public. Simplify Travel Planning: Seamlessly combine flights and accommodation bookings, making your travel arrangements smoother. Final Thoughts In today’s competitive travel industry, loyalty programmes are more important than ever for providing value to customers. By elevating their partnership, Emirates Skywards and Accor’s ALL are demonstrating a commitment to enhancing member experiences both in the air and on the ground. Whether you’re a frequent flyer, a business traveller, or planning that once-in-a-lifetime holiday, now is the perfect time to take advantage of these new benefits. With the ability to convert points and miles between the two programmes, the world truly is your oyster. Have you tried converting your points or miles yet? Share your experiences in the comments below! Safe travels!
Accor appoints David Fraser as VP-Operations for four brands in the Pacific
Accor has appointed hospitality veteran and asset manager David Fraser as vice-president for operations for the Sofitel, Sofitel Legend, MGallery, and Emblems brands across the Pacific. Fraser’s arrival comes at a pivotal moment as Sofitel undergoes a transformative renewal phase and MGallery is poised for strategic expansion. He brings over 25 years of industry experience, having previously served as head of asset management at Axsia HTL, where he oversaw projects and transactions exceeding $16 billion. His career spans senior roles with Marriott International, Starwood, and Hyatt, and he returns to Accor, where he worked from 1995 to 2005. Fraser said of the appointment: “I am excited to return to the Accor family and work with these much-loved brands. I've always been passionate about collaborating with owners and teams to reposition and elevate hotels, optimize performance, and enhance guest experiences. Joining the Sofitel, Sofitel Legend, MGallery, and Emblems brands gives me the opportunity to bring this experience to some of the Pacific's most iconic luxury properties.” A key player for regional expansion According to Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery, and Emblems: “I am delighted to count on David's talent and strong expertise to continue expanding in the Pacific, a region that is especially dear to us. It is also one of the most advanced regions in terms of sustainability and responsible luxury, perfectly aligning with our brand ambitions. Together, we look forward to reaching new heights with an unprecedented development pipeline over the next three years.” Bailly added that Australia has always been a key market for Sofitel and MGallery, as it is home to several flagship properties such as Sofitel Darling Harbour and MGallery Manly Pacific which recently won the Prix de Versailles. She remarked: “2024 has been a record-breaking year for our luxury brands globally, marked by a new dynamic with 90 new hotels signed in the pipeline and major renovations, including Sofitel Sydney Wentworth.” Crafting the region's luxury brand of choice The scope of Fraser’s work with the brands covers 21 luxury hotels across Australia, New Zealand, and Fiji, including Sofitel Sydney Darling Harbour, Sofitel Adelaide, Sofitel Wellington, Sofitel Fiji Resort & Spa, and Sofitel Sydney Wentworth, which recently relaunched after a $70 million renovation. The MGallery Collection, including Manly Pacific Hotel Sydney, The Porter House Hotel Sydney, Hotel Chadstone Melbourne, and Hotel St Moritz Queenstown, is positioned for rapid growth. The Pacific is also a strategic market for developing Emblems, a collection of emblematic luxury hotels serving as flagships for their destinations. Globally, Emblems aims to grow to 60 properties by 2030. Fraser said: “Here in the Pacific, my goal is to make Sofitel the luxury brand of choice with its French zest and to grow MGallery into the region's fastest-growing boutique luxury brand, offering meaningful and memorable moments to its guests. I'm also eager to explore opportunities to bring the prestigious Emblems brand to the Pacific.”
Accor unveils Japan’s hidden gems with Grand Mercure and Mercure Hotels
Japan's regional wonders await discovery, offering a tapestry of natural beauty, rich traditions, and heartfelt local connections. For those seeking more than the well-trodden tourist paths, Accor, a global leader in hospitality, invites travellers to uncover the authentic charm of Japan's lesser-known destinations through enriching stays at Grand Mercure and Mercure hotels. These hotels serve as gateways to the unique traditions, natural beauty, and warm hospitality of local communities across Japan, from the northern reaches of Hokkaido to the tropical allure of Okinawa. The allure of Japan's regional destinations has grown, with a 36.1 percent increase in international visitors to these areas since 2019, according to the Japan Tourism Agency. Destinations such as Oita Prefecture's Beppu and Wakayama Prefecture are captivating travellers, while Nagano's Matsushiro has gained popularity among Australian visitors for its winter sports and serene charm. Accor expanded its footprint in Japan with the opening of over 20 hotels in 2024 – these new properties are thoughtfully located near hidden treasures, offering a perfect base for exploration. Grand Mercure celebrates local heritage through immersive experiences that celebrate national culture and stimulate the senses, while Mercure unveils the treasures surrounding each address, inviting guests to experience the vibrant charm of the local neighbourhood. #HanareTabi: Embracing the Art of Regional Exploration Accor's #HanareTabi travel initiative celebrates the hidden beauty of Japan's remote corners. Central to this experience is Musubi-Bito, a program featuring local guides who provide guests with meaningful connections to their destinations. These guides, deeply rooted in their communities, share intimate insights into local culture and traditions, enhancing every journey. Featured #HanareTabi and Musubi-Bito Gems Explore Kannawa Onsen Town with Spring Hunter Kiriko Toyoshima In the hot springs capital of Japan, guests at Grand Mercure Beppu Bay Resort & Spa can join a “spring hunter”, Ms Kiriko Toyoshima, to explore the Kannawa Onsen's steam-filled alleys and learn about the history and benefits of hot springs. Along the way, participants can experience the famous traditional mushi-yu (steam baths) and savour jigoku-mushi also known as “edible onsen”, a unique dish prepared using the natural hot spring steam. Walking the Historic Kumano Kodo in Pilgrimage Attire At Grand Mercure Wakayama Minabe Resort & Spa, guests can walk the historic Kumano Kodo pilgrimage route with a Musubi-Bito guide in traditional pilgrim attire and gain insights into ancient paths and the history of sacred sites along this UNESCO World Heritage trail. A lesser-known path on modern maps, this route was a well-travelled pilgrimage path during the Heian and Kamakura periods, showcasing how pilgrims journeyed from Kyoto to sacred sites. Indulge in Shinsu's Unique Flavours and Secret Healing Bath At Mercure Nagano Matsushiro Resort & Spa, guests can savour local delicacies like Japanese yam, vegetable-filled oyaki dumplings, and fragrant Shinshu soba noodles. The historic Matsushiro Onsen, once favoured by Buddhist monks and samurai, is said to have been discovered by Nichiren during his exile, who praised its healing properties. During the Battle of Kawanakajima, it served as a secret retreat for soldiers seeking recovery and rejuvenation, adding to its storied legacy. Tranquillity and Flavours in Zao's Majestic Setting At Mercure Miyagi Zao Resort & Spa, guests can savour Zao specialties like the famous Sendai gyutan (beef tongue) and zunda mochi, a sweet dish made from edamame paste, both crafted using traditional techniques. The resort's onsen facilities, including a Japanese-style outdoor bath with stunning mountain views, offer an oasis of tranquillity. According to legend, a revered monk discovered a healing bath in the area, attracting pilgrims seeking restoration. This legacy, combined with Zao's majestic nature, provides a deeply rejuvenating experience.
Accor shows a different side of Japan with Grand Mercure and Mercure Hotels
For those seeking more than Japan’s well-trodden tourist paths, Accor invites travellers to uncover the authentic charm of the country’s lesser-known destinations through enriching stays at Grand Mercure and Mercure hotels. These hotels serve as gateways to the unique traditions, natural beauty, and warm hospitality of local communities across Japan, from the northern reaches of Hokkaido to the tropical allure of Okinawa. Accor's Hanare Tabi travel initiative celebrates the hidden beauty of Japan's remote corners. Central to this experience is Musubi-Bito, a program featuring local guides who provide guests with meaningful connections to their destinations. These guides, deeply rooted in their communities, share intimate insights into local culture and traditions, enhancing every journey. The art of regional exploration Explore Kannawa Onsen Town with Spring Hunter Kiriko Toyoshima In the hot springs capital of Japan, guests at Grand Mercure Beppu Bay Resort & Spa can join a “spring hunter”, Ms Kiriko Toyoshima, to explore the Kannawa Onsen's steam-filled alleys and learn about the history and benefits of hot springs. Along the way, participants can experience the famous traditional mushi-yu (steam baths) and savour jigoku-mushi also known as “edible onsen”, a unique dish prepared using the natural hot spring steam. Walking the Historic Kumano Kodo in Pilgrimage Attire At Grand Mercure Wakayama Minabe Resort & Spa, guests can walk the historic Kumano Kodo pilgrimage route with a Musubi-Bito guide in traditional pilgrim attire and gain insights into ancient paths and the history of sacred sites along this UNESCO World Heritage trail. A lesser-known path on modern maps, this route was a well-travelled pilgrimage path during the Heian and Kamakura periods, showcasing how pilgrims journeyed from Kyoto to sacred sites. Indulge in Shinsu's Unique Flavours and Secret Healing Bath At Mercure Nagano Matsushiro Resort & Spa, guests can savour local delicacies like Japanese yam, vegetable-filled oyaki dumplings, and fragrant Shinshu soba noodles. The historic Matsushiro Onsen, once favoured by Buddhist monks and samurai, is said to have been discovered by Nichiren during his exile, who praised its healing properties. During the Battle of Kawanakajima, it served as a secret retreat for soldiers seeking recovery and rejuvenation, adding to its storied legacy. Tranquillity and Flavours in Zao's Majestic Setting At Mercure Miyagi Zao Resort & Spa, guests can savour Zao specialties like the famous Sendai gyutan (beef tongue) and zunda mochi, a sweet dish made from edamame paste, both crafted using traditional techniques. The resort's onsen facilities, including a Japanese-style outdoor bath with stunning mountain views, offer an oasis of tranquillity. According to legend, a revered monk discovered a healing bath in the area, attracting pilgrims seeking restoration. This legacy, combined with Zao's majestic nature, provides a deeply rejuvenating experience. Expansion in an exquisite location The allure of Japan's regional destinations has grown, with a 36.1 percent increase in international visitors to these areas since 2019, according to the Japan Tourism Agency. Destinations such as Oita Prefecture's Beppu and Wakayama Prefecture are captivating travellers, while Nagano's Matsushiro has gained popularity among Australian visitors for its winter sports and serene charm. Accor expanded its footprint in Japan with the opening of over 20 hotels in 2024, and these new properties are thoughtfully located near hidden treasures, offering a perfect base for exploration. Grand Mercure celebrates local heritage through immersive experiences that celebrate national culture and stimulate the senses, while Mercure unveils the treasures surrounding each address, inviting guests to experience the vibrant charm of the local neighbourhood.
Accor unveils revamped leisure groups online booking solution
Accor has launched its newly enhanced Travel Pros Leisure Groups Online platform, designed to streamline the booking process for leisure B2B clients. With access to more than 2,000 hotels across multiple Accor brands, locations and categories in more than 75 countries, the platform now offers a wide range of new features that make booking the ideal property for group stays easier and more efficient than ever. A unique offering in the market, the new Leisure Groups Online platform provides an unparalleled selection of hotel brands and room types. Travel Professionals can choose from a broad array of options, ensuring they find the perfect match for their group’s needs. The Leisure Groups Online platform supports both instant bookings and RFP processes, with over 1,300 hotels available for instant booking and an additional 700+ hotels accessible for RFP with confirmation from the hotel within 24 hours. For instant group bookings, the platform utilizes the latest API technology to facilitate real-time hotel availability according to each room type. “2024 was a landmark year for global travel, and Group Leisure Travel will continue to be a top priority for Accor in 2025, particularly in Europe, US and the rapidly growing Asia-Pacific region, driven by rising demand from countries like China, India, and Japan,” explains Sophie Hulgard, Chief Sales Officer at Accor. “Group Leisure Travel remains a dynamic segment with growth potential, and leveraging new technology to enhance the booking process is vital for inspiring and facilitating travel. With the relaunch of the Leisure Groups Online platform, Accor reaffirms its global leadership in travel, collaborating with Group Operators to strengthen the sector and maintain strong leisure travel momentum.” A Diverse Portfolio of Brands The Leisure Groups Online platform includes a selection of over 30 distinguished Accor hotel brands, catering to every segment from luxury to economy, including travelers' favourites: - Luxury: Sofitel Legend, Fairmont, Sofitel, MGallery - Premium: Pullman, Swissôtel, Mövenpick, Grand Mercure, The Sebel - Midscale: Novotel, Mercure, TRIBE, Adagio - Economy: ibis, ibis Styles, Adagio Access, greet, ibis budget - Lifestyle (by Ennismore): 25hours, Mama Shelter New and Improved Features for a Seamless Booking Experience The revamped platform introduces several enhancements aimed at simplifying the booking journey and meeting the unique needs of TGOs. Key new features include: - Fast and Efficient Booking Process: The platform’s upgraded functionality offers a faster booking process, minimizing wait times and ensuring a smooth user experience. - Triple Room Availability: Enhanced room selection with visible pricing options for single, double, twin and now triple rooms, ensuring suitable accommodation for groups of all sizes. - Transparent Pricing: Pricing is now visible throughout the entire booking process, allowing TGOs to make informed decisions based on budget and requirements. - TripAdvisor Reviews Integration: Users can now view TripAdvisor reviews directly within the platform, providing valuable insights into each hotel’s offerings and guest experiences. - Interactive Map: A new, intuitive map interface that allows users to easily locate hotels and explore nearby attractions and services. Streamlined Booking for Multiple Needs This dedicated landing page on the all.com website caters to multiple booking needs across different segments: Travel Professionals - Group Bookings: Designed for groups needing 8 or more rooms, the platform facilitates easy booking and customization according to group requirements. - Individual Stays: For up to 7 rooms, allowing up to 3 rooms per booking, suitable for smaller travel groups or individual stays. - Personal Stays: Special STAR rates for travel agents, accommodating up to 2 rooms per booking.
Accor cites record growth for its Sofitel, MGallery, and Emblems brands in 2024
Accor Group reported record growth in 2024 for its brands Emblems, MGallery, and Sofitel. There are currently 120 Sofitel properties, more than 120 boutique hotels under MGallery, and a growing portfolio of Emblems' bespoke destinations, as well as close to 90 hotels signed in the pipeline to be opened in the coming years. Sofitel, Sofitel Legend, MGallery, and Emblems chief executive Maud Bailly remarked: “2024 has been a milestone year for our brands, marking unprecedented development momentum. This accelerated pipeline reflects the dedication and hard work of our exceptional teams worldwide, strengthening our network's consistency, redefining our brand identity, and elevating our brand promise. Two years ago, this new era was just a vision as we laid the foundations of our new organization and shaped our strategic roadmap. Today, it has become a reality. There is nothing more rewarding than restoring clarity and pride to the brands and its talented people.” The unparalleled growth of Sofitel, Sofitel Legend, MGallery, and Emblems underscores the strength of Accor's strategic vision and brand-driven organization. With a reinforced pipeline, iconic openings, and transformative refurbishments, these four brands are redefining committed luxury hospitality across continents. As they continue to expand into emerging and established markets, their enduring appeal reflects a bold commitment to blending heritage, modernity, and cultural authenticity. Key highlights from 2024 As Sofitel concludes its 60th-anniversary celebrations in 2024, the brand's rebirth translates into a reignited pipeline, with 32 new hotels to be opened over the coming years. After the latest successful opening of Sofitel Cotonou Marina Hotel & Spa in Benin, Sofitel will keep expanding into key destinations such as Egypt, Vietnam, Portugal, Ireland, Mexico and India; Sofitel Legend also sees a growth milestone in 2024, with the signature - in only twelve months - of three new flagships to be opened in Prague, India and in Egypt, in front of the iconic Giza Pyramids. The same fast-paced dynamic is underway among the collection brands: MGallery, the storied boutique-hotel brand, is unfolding a new chapter with 48 hotels in the pipeline, expanding into new territories such as Japan, the Caribbean, and Mexico. Emblems, Accor's new high-end collection brand, makes a remarkable debut with already seven iconic flagship hotels signed in Europe, South-East Asia and North America. Luxury through consistency Two years after reuniting Sofitel, Sofitel Legend, MGallery and Emblems under the leadership of Maud Bailly, these flagship brands of Accor's luxury and lifestyle division are reaping the rewards of a comprehensive transformation. This journey has consisted into restoring clarity and consistency to each brand identity and rejuvenating the existing hotel network. With major refurbishments underway like Sofitel New York and Sofitel Montreal Golden Mile set for completion by fall 2025, 26 percent of the Sofitel network is currently being renovated. Notable renovations, such as Sofitel Athens, Sofitel Bangkok Sukhumvit and the iconic Sofitel Sydney Wentworth have already been met with success. Meanwhile, eight percent of the MGallery Collection portfolio is under renovation, with projects like Manly Pacific in Australia, which just won Prix de Versailles, or Grand Hôtel Roi Renée Aix-en-Provence in France leading the way. The global scale of transformation has enabled to launch a virtuous dynamic of renovation. Grand openings At the same time, each of the nine openings in 2024 has been a unique moment, tailor-made to reflect the local culture and the hotels' aspirations. These magical experiences are constantly raising the standards and impact, such as the inauguration of Sofitel Cotonou Marina Hotel & Spa in the presence of the Benin Government last 12th December. This momentum is matched by a surge in development, with over 20 hotels signed in 2024, confirming the unprecedented traction of development of the four brands. Efforts are focused on high-potential markets like Europe, Southeast Asia, the Middle East, and Egypt, as well as resort destinations in the Caribbean and Mediterranean. Emerging markets such as Mexico and India are also seeing significant investment, driven by the brands' increasing desirability. According to Xavier Grange, chief development officer for Sofitel, Sofitel Legend, MGaller, and Emblems: “We've seen leads triple since 2023, reflecting a strong investment trend in our hard and collection luxury brands. By enhancing brand desirability, we've bolstered our existing Sofitel and MGallery portfolios and expanded into key markets and resort destinations.” The rise of branded residences further highlights the brands' recognition. Landmark projects include Sofitel Residences Downtown Dubai, set to open in 2026, and Sofitel Sapa Hotel & Branded Residences in Vietnam, featuring over 400 units. This model also resonates with collection brands, as seen in the Abraj Omar Hotel & Residences Makkah – MGallery Collection in Saudi Arabia.
Maximum Occupancy Perth – 12th June 2025
Maximum Occupancy Perth 12th June 2025. After the success of the inaugural Maximum Occupancy West Coast in 2024, the
December 2024 – GXT 2024, Guest Xperience Tech Summit & Expo
The program for the Guest Experience Tech Summit & Expo explores how technology transforms customer experiences across sectors. Through keynote sessions, panels, and workshops, attendees discover topics such as AI, automation, sustainability, and analytics. From reshaping guest interactions with AI and IoT to driving operational efficiency and sustainability, participants gain actionable insights to innovate in guest experiences.
3rd Hospitality Malaysia Conference – Sheraton Kuala Lumpur
With the rosy prospects, there are a good number of challenges faced with hotel operations and revenue generation including slow return of foreign tourists, manpower shortage, high wages, high operating cost, overheads, supply chain issues. The Hotel Revenue Summit will address the key issues and practical plans to tackle these obstacles in order for hotel operators to capture a revenue rebound for 2023 and onwards.
Is a dream trip to the south of Pearl Island – Phu Quoc calling to you?
In partnership with Travel Daily, Premier Village Phu Quoc was giving you the opportunity to win a dream trip to the south of Pearl Island, Phu Quoc and stay in a Pool Villa that sleeps up to 5 people at Premier Village Phu Quoc Resort in just 3 easy steps