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China boosts tourism exchanges with ASEAN via China Guangxi Cultural Tourism Promotion Conference
As a way of deepening cultural and tourism exchanges with ASEAN countries and expanding inbound tourism markets, Chinese tourism officials successfully held the 2025 China Guangxi Cultural Tourism Promotion Conference in two Southeast Asian capitals: Bangkok, Thailand and Kuala Lumpur, Malaysia. Between them, the conferences drew in more than 200 participants, including government officials, tourism agencies, airlines, and media representatives from both countries. At both promotion conferences, three inbound tourism routes tailored for Thai tourists and three for Malaysian tourists were also unveiled. Signing ceremonies were held, including the cooperation agreement between the Guangxi Tourism Association and the Thai Travel Agents Association, as well as the Friendly Cooperation Agreement: Mutual Tourists Exchange between Chinese and Malaysia Tourism Enterprises, all aimed at actively promoting inbound tourism from Thailand and Malaysia to Guangxi. Through route launches, agreements signing, and artistic showcases, the conferences comprehensively highlighted Guangxi's abundant cultural and tourism resources. As a key initiative of Guangxi's 2025 Tourism Year Overseas Promotion Plan, the events built a robust bridge for collaboration between Guangxi and Thailand/Malaysia, injecting new momentum into the development of Guangxi as a world-class tourist destination. Cultural showcases At the event venues, artists from the Guangxi Ethnic Orchestra delivered a stunning array of cultural performances. The solo vocal piece Guangxi Ni De Ya (The Wonderful Guangxi) transformed Guangxi's picturesque landscapes into captivating melodies. The folk ensemble Beautiful Zhuang Brocade, featuring traditional instruments like the erhu and pipa, evoked a magnificent tapestry of Zhuang Brocade through its enchanting melodies. The innovative Liu Sanjie's Folk Songs blended traditional and contemporary elements, offering audiences a refreshing artistic experience through the perfect marriage of heritage and modernity. These vibrant performances vividly showcased the rich and diverse cultural charm of Guangxi, earning applause from the audience. Quick results At the Bangkok conference, Thai Travel Agents Association vice-president Viboon Kamontho declared that Thailand hopes to send 100,000 visitors to Guangxi in the near future. To achieve this goal, the association unveiled their Set Off for Guangxi: Thailand Travel Agency Group Tour Programme for 2025 which aims to enhance collaboration with the partners in Guangxi, upgrade tourism products, and promote mutual growth and prosperity. At the Malaysia conference, Guilin Jinyi International Travel Service Co, Ltd and Pinnacle Travel & Tours Sdn Bhd signed a charter flight agreement. This means 178 Malaysian tourists will arrive in Guilin by charter flight on Thursday, 3rd July.
Frasco: Mactan Expo Center could be a venue for the ASEAN Tourism Forum 2026
Now under construction, the Mactan Expo Center in Lapu-Lapu City, Cebu is in the running to become a potential venue for next year’s Association of Southeast Asian Nations (ASEAN) Tourism Forum (ATF.) Philippine tourism secretary Christina Frasco made the announcement yesterday, 26th June. The ATF will also feature the ASEAN Tourism Ministers’ Meeting, which is slated to convene in Cebu in January 2026. The event is one of several regional meetings taking place in the country as the Philippines assumes ASEAN chairmanship next year. Frasco declared: “We are confident that with Megaworld on board, the Mactan Expo Center can serve as a very attractive and viable destination for the ASEAN Tourism Forum.” She added that this will serve as a recognition of Cebu’s position as a premier destination for meetings, incentives, conferences and exhibitions (MICE). Rising in the south Worth an estimated PHP 1.5 billion and currently in development by Philippine real estate firm Megaworld, the Mactan Expo Center is due for completion by December of this year. The infrastructure, which can accommodate up to 2,600 people, is the latest among the growing number of MICE and event spaces in the province which are currently dominated the NUSTAR Convention Center and IC3 Convention Center in Cebu City. Frasco also pointed out that her department is presently coordinating with both local government and local tourism stakeholders to fully maximise the opportunities the ATF may offer to the southern province. Likewise, the ATF will also feature a travel exchange component connecting ASEAN buyers with sellers offering a diverse range of destination products and services.
Philippine Department of Foreign Affairs to offer more efficient services at Aseana hub
The Philippine Department of Foreign Affairs (DFA) opened an express lane geared towards more efficient delivery of passport and consular services at its primary hub at Aseana City in the southern Manila suburb of Parañaque.. The establishment of the lane is in line with Presidential Proclamation No 818, declaring the month of May as Ease of Doing Business (EODB) Month. Referred to as the Ease of Doing Business (EODB) lane, this will be open to eligible individuals, including senior citizens, persons with disabilities, pregnant, minors, overseas Filipinos, individuals with exceptional and emergency cases, and Muslim-Filipinos who are intending to join the annual Hajj pilgrimage between June and July. The DFA-Office of Consular Affairs added that the EODB Lane is currently integrated into its Passport Courtesy Lane May until Friday, 30th May. In the name of more efficient services The commemoration of EODB Month aims to raise awareness, promote reforms, and encourage collaboration among government agencies, the private sector, and the general public to enhance the ease of doing business in the Philippines. This initiative is in compliance with Republic Act 11032 or the Ease of Doing Business and Efficient Government Service Delivery Act of 2018. This specific law mandates the streamlining, standardization and automation of government processes to enhance public service delivery.
Philippines open to possibility of One ASEAN Visa
The Philippine Department of Tourism (DOT) strongly supports the proposed unified ASEAN visa. Tourism secretary Christina Frasco pointed out that a single regional visa would help position ASEAN as a key global tourism destination. This proposed visa will be modelled after the current Schengen Visa of the European Union and the joint visa of the Gulf Cooperation Council in the Middle East. In recent months, the proposal has gained support from ASEAN member-states. "A destination for every dream" Frasco remarked in a statement released yesterday, 18th May, that ASEAN tourism's overarching tagline is "a destination for every dream,' and that a unified visa would help make the dream come true for many global travellers. Frasco said: “To be able to unify the ASEAN as a destination is an aspiration for us in the Philippines.” The tourism secretary added that neighbouring countries have likewise expressed strong interest in carrying the proposal. She said: “We are very hopeful that the subject matter will again come up as the Philippines hosts the ASEAN next year." Frasco also pointed out the potential of enhanced regional cooperation despite existing competition among ASEAN countries. As she puts it: “Competition is always very healthy, but collaboration is healthier in a sense that ASEAN coming together to work as a force for good for the world would really benefit all of our countries."
MITEC lauded at 2025 ASEAN Food & Travel Awards
The Malaysia International Trade & Exhibition Centre (MITEC) received Asia’s Premier Trade & Exhibition Hub Award 2025 in the MICE Category of the prestigious ASEAN Food & Travel Awards 2025. This accolade reaffirms MITEC’s unwavering commitment to excellence in hosting global trade events and exhibitions. The awarding ceremony was held at the Mandarin Oriental Kuala Lumpur where industry leaders and visionaries from across the region came to honour outstanding contributions in the food, travel, and MICE industries. The ASEAN Food & Travel Awards 2025 celebrates organisations that demonstrate innovation, leadership, and exceptional service, setting new benchmarks for excellence within their respective fields. A testament to dedication Receiving the award on behalf of MITEC, its CEO Mala Dorasamy gratefully declared: “This recognition is a reflection of our team’s relentless dedication to positioning MITEC as the venue of choice and the gateway to Southeast Asia for international trade and exhibitions. Our commitment to delivering world-class experiences remains steadfast as we continue to foster meaningful connections and drive economic growth in the region.” MITEC’s achievement further cements its role as a key player in the regional MICE landscape, reinforcing Malaysia’s position as a leading destination for global business and trade events. With its state-of-the-art facilities, strategic location, and exceptional service offerings, MITEC continues to attract international exhibitions, conventions, and business events, contributing significantly to the nation’s economic and tourism growth.
Tourism Authority of Thailand launches second ASEAN + India Shoppers in Thailand campaign
Building on its success from last year, the Tourism Authority of Thailand (TAT) launched the second run of its ASEAN + India Shoppers in Thailand 2025 retail tourism campaign. This initiative aims to strengthen Thailand’s reputation as a premier shopping and cultural tourism destination, targeting tourists from ASEAN countries and India with exclusive offers and immersive experiences. TAT governor Thapanee Kiatphaibool declared at the launch: “Aligned with the government’s 5 Must-Do Experiences in Thailand initiative, this campaign highlights Thai strengths through cuisine, locally crafted goods, and unique products. Collaborating with retailers of all levels, we feature Thai food, souvenirs such as aromatherapy items, traditional snacks, dried fruits, and fashion and accessories by Thai artisans. This not only boosts tourism but also supports local communities and small enterprises.” Leveraging convenience The campaign leverages the travel convenience of ASEAN and Indian tourists, with flight times averaging just two to four hours. ASEAN visitors have a high repeat rate, while the Indian market continues to grow, supported by Thailand’s Free Visa initiative and strong air connectivity. TAT anticipates the campaign to generate an economic impact exceeding 180 million Baht. Beyond revenue, the campaign aims to enhance global awareness of the Amazing Thailand brand, targeting over 1 million impressions worldwide. ASEAN and Indian tourists are forecasted to play a critical role in revitalizing Thailand’s economy in 2025, contributing an estimated 11 million and 2.3 million arrivals, respectively. TAT envisions this campaign as a cornerstone in driving economic growth through shopping, cultural tourism, and sustainable practices. A celebration of amazing products Running from 1st March to 31st, the campaign celebrates Thailand’s vibrant culture, exceptional products, and renowned hospitality through partnerships with leading retailers such as King Power International (including Multiply by Eight and Firster), Central Group (featuring Tops Market, GOOD GOODS, and Gentlewoman), The Mall Group (featuring Gourmet Market), One Bangkok, Erb, Ginger Farm Kitchen, Gaysorn Village, Bissin, Satta Farm, Big C Supercenter, CP AXTRA, and Thai AirAsia. Over the course of three months, the campaign offers ASEAN and Indian tourists shopping and dining privileges valued between 500 and 3,000 Baht. Visitors can participate by scanning a QR code upon arrival in Thailand or visiting the official website to answer questions about the 5 Must-Do Experiences in Thailand. Discounts can be redeemed at luxury malls, local markets, and speciality shops across Bangkok and all regions of Thailand. Participants can explore Thai fashion, discover lifestyle brands, shop for authentic local products, and enjoy delectable Thai cuisine.
Agoda reveals fourth installment of its Eco Deals programme at ASEAN Tourism Forum
Agoda unveiled the fourth installment of its Eco Deals programme at the recently concluded ASEAN Tourism Forum in Malaysia. This new development further strengthens Agoda’s ongoing partnership with the World Wide Fund for Nature (WWF). Aligned with the forum’s theme Unity in Motion: Shaping ASEAN’s Tourism Tomorrow, the initiative aims to safeguard wildlife and protect critical habitats across Asia. Under the Eco Deals initiative, Agoda pledges to donate USD 1 to WWF for every booking made at participating hotels. That said, Agoda has set itself an ambitious 2025 donation target of US$1.5 million, surpassing last year’s goal of US$1 million. Aside from Southeast Asian nations, the Eco Deals programme also includes Japan and Korea, expanding to a total of 10 markets. What will the funds be used for? Funds raised through the Eco Deals programme will support a wide range of conservation projects, including: Japan: Wetland restoration Korea: Spoonbill protection Malaysia: Tiger conservation Philippines: Whale shark protection Thailand: Elephant conservation Vietnam: Saola protection Indonesia: Ecosystem restoration Laos PDR: Urban wetland development Cambodia: Ranger support Bookings under the program will be available from 20 January to 19 December 2025. Making positive impact Through Eco Deals, participating hotels offer customers discounts of up to 15 percent while receiving an Eco Deals badge and increased visibility on Agoda’s platforms, including social media and in-app promotions. Dedicated landing pages on Agoda’s website provide a seamless booking experience for travelers looking to make a positive environmental impact. Agoda chief commercial officer Damien Pfirsch said: “Eco Deals 2025 represents our commitment to preserving Asia’s natural beauty while ensuring affordable travel for future generations. By expanding our impact to 10 markets and launching the Sustainable Tourism Impact Fund, we’re creating meaningful opportunities for hotels and businesses to contribute to sustainability.”
Indonesia casts spotlight on sustainable tourism at ASEAN Tourism Forum
Indonesia presented a number of its tourism strategies, including measures for sustainable tourism at this year’s ASEAN Tourism Forum (ATF) in Malaysia. The Indonesian Ministry of Tourism and Creative Economy showcased several groundbreaking initiatives geared towards boosting Southeast Asian tourism through more sustainable practices. At the same time, tourism deputy for marketing Ni Made Ayu Marthini discussed the greater potential of ASEAN as a source market, seeing how 4.3 million travellers from Indonesia’s closest neighbours made their way to the country in the past year. Introducing Tourism 5.0 and other measures Among the programmes showcased during the ATF were Indonesia’s clean tourism movement, tourism digitalisation under the Tourism 5.0 framework, as well as the development of special interest attractions. These initiatives are part of Indonesia's broader goal of promoting quality and sustainable tourism. Indonesian tourism also hit a milestone at ATF 2025 thanks to the Wonderful Indonesia Pavilion which drew in business transactions worth around US2.5 million.
Philippines generates close to US$7.5 million in sales leads at ASEAN Tourism Forum
More foreign tourists are expected to visit the Philippines after the Tourism Promotions Board (TPB) generated close to a record US$ 7.5 million in sales leads at the recently concluded ASEAN Tourism Forum (ATF) 2025 in Malaysia. In a statement released on Monday, 27th January, TPB chief operating officer Maria Margarita Nograles said the figure represents an 8.38 percent increase from last year’s participation. She said: “The record-breaking sales leads reflect not just the interest in our destinations but also the trust international buyers have in the Philippines as a tourism hub, which represents a strong foundation for sustained collaboration and growth in the years to come.” An enchanting showcase At the ATF Travel Exchange (TRAVEX) 2025, the Philippines showcased its pristine beaches and vibrant cultural heritage. The country also underscored its commitment to sustainable tourism practices. The Philippine delegation included 17 local exhibitors representing travel agencies, hotels, resorts, MICE venues, and an airline engaged with 355 international buyers. Cultural performances and a musical medley by homegrown Filipino talents Acapellago, Sindaw Performing Arts Group, and violinist Juleous Gacang were featured. Guests were also treated to a four-course Filipino menu by chef Don Baldosano, as well as a diverse selection of Asian-inspired international dishes prepared by the Renaissance Hotel. Nograles said: "This commitment to creating experiences that connect people across borders is something we all share, and tonight’s dinner is our way of saying salamat (thank you) for your partnership, friendship, and support in championing Southeast Asia as a world-class tourist destination.”
ASEAN Travel Exchange draws in significant numbers to Malaysia
As Malaysia hosted the ASEAN Tourism Forum (ATF) for the seventh time, its concurrent ASEAN Travel Exchange (TRAVEX) attracted a significant turnout for 2025. Held from 15th to 17th January, TRAVEX was attended by 221 sellers and 323 buyers from at least 42 countries. The event served as a crucial platform which highlighted Malaysia’s tourism during its ASEAN Chairmanship, building momentum towards Visit Malaysia 2026. TRAVEX likewise marked Malaysia’s return to hosting the event after a decade since the province of Sarawak served as its venue. As Malaysia hosted the ASEAN Tourism Forum (ATF) for the seventh time, its concurrent ASEAN Travel Exchange (TRAVEX) attracted a significant turnout for 2025. Held from 15th to 17th January, TRAVEX was attended by 221 sellers and 323 buyers from at least 42 countries. The event served as a crucial platform which highlighted Malaysia’s tourism during its ASEAN Chairmanship, building momentum towards Visit Malaysia 2026. TRAVEX likewise marked Malaysia’s return to hosting the event after a decade since the province of Sarawak served as its venue. Malaysian minister of tourism, arts, and culture Tiong King Sing declared: “It is heartening to witness such an overwhelming response to TRAVEX, with a total of 221 sellers showcasing the best of ASEAN tourism, 323 buyers from 42 countries, and 100 international media representatives from 35 countries participating in this event.” Tiong pointed out that the turnout reflects the growing confidence in ASEAN’s tourism industry and the immense potential for partnerships, creating countless opportunities for collaboration and fostering a shared vision for the future of tourism within the region. An excellent venue The choice of Johor as the venue for this year’s ASEAN Tourism Forum and TRAVEX positioned Malaysia’s southern gateway in the international spotlight as the state prepares for Visit Johor Year 2026. Known for its unique blend of historic charm and modern attractions, Johor offers visitors access to diverse experiences, including the prestigious Desaru Coast integrated resort with its luxury accommodations; the rich biodiversity of Endau-Rompin National Park; Tanjung Piai National Park, the southernmost point of mainland Asia; LEGOLAND Malaysia and other family-friendly attractions; and the historic Sultan Abu Bakar Mosque, the pristine Sultan Ibrahim Stadium (JDT Stadium) and other cultural landmarks. Eleven partner hotels served as a base for international delegates, generating a significant positive economic impact for the local hospitality sector.
Asean Affairs
Bangkok, Thailand
AI Asia Expo Thailand 2023
The Ministry of Higher Education, Science, Research and Innovation (MHESI) and Singapore Industrial Automation Association (SIAA) are hosting the upcoming
5th Civil Aviation South East Asia Summit 2022
The aviation industry in Southeast Asia has recorded significant growth over the past few years. The total seat capacity of Southeast Asia airlines experienced double-digit growth in the four-year period of 2009-2013. It has established itself as one of the world’s fastest growing aviation markets – and has huge potential for more rapid growth. Nearly all of the 10 countries that comprise ASEAN have robust economies and expanding middle classes, resulting in a favorable environment for airlines.
February – Bangkok Digital Travel 2020
Glowfish presents "Bangkok Digital Travel 2020", A free travel-industry event that will grant insights into current trends and show powerful tools for tour agencies & venues looking to take advantage of a rising ASEAN travel market.