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Lufthansa launches the “Fashion Challenge” at international Fashion Weeks
Lufthansa is bringing together four content creators from the UK, Italy, France and Spain for a unique celebration in the global fashion calendar. Aptly named, the “Fashion Challenge”, the activation invites the creators to uncover hidden treasures from several host cities of Fashion Week and share their experiences with their followers. The journey began in New York City, where they explored the city’s diverse fashion landscape - from Brooklyn Street Style to SoHo High Fashion. A highlight of the stop was the exclusive Lufthansa Fashion Brunch, allowing the European creators to connect with renowned US fashion influencers. The challenge will continue through Madrid, London, Milan and Paris. In each city, one of the creators takes the lead by setting the theme and guiding the group through the local fashion scene. The remaining challenges include: exploring cultural hotspots and fashion communities creating an outfit inspired by the city’s theme finding a matching accessory Participating creators include: Tay Thar (@taytthar) - a creative and expressive content creator from London Federica Delsale (@federicadelsale) a fashion lover, innovator and DJ from Milan Nathan Joseph Graff (@iamnathangraff) a lifestyle influencer from Paris Julieta Padrós (@julietapadros) an experienced fashion influencer born in Barcelona and based in Madrid As Fashion Week unfolds across Europe, audiences can follow the creators’ journey live on their social media channels until mid-October, offering behind-the-scenes insights, street style inspiration, and their personal take on each city’s unique fashion identity. “With the Fashion Challenge, we’re not just offering a journey through the skies – we’re creating a platform where creativity takes flight. Lufthansa connects people, cultures, and now, through fashion, we’re connecting visions, stories, and identities. Fashion becomes more than a statement – it becomes part of the experience”, says Michael Knapp, Head of EMEA Marketing at Lufthansa Group.
Lufthansa City Center International Designates TPConnects as Officially Preferred Supplier
TPConnects Technologies, the IATA-certified global travel technology leader, announced a partnership with Lufthansa City Center International (LCC), the world’s largest independent travel agency network with over 320 agencies across 109 countries outside Germany. This collaboration reflects both organizations' shared vision to foster future growth and innovation within the travel distribution landscape. This new partnership recognizes TPConnects as a preferred technology supplier within the international Lufthansa City Center network, facilitating the formal introduction of TPConnects and the Iris aggregator platform to LCC agencies and associates worldwide outside Germany. Global LCC agencies have the opportunity to harness the full potential of Iris, empowering them to deliver value to their clients in this rapidly evolving travel landscape. Iris is trusted by travel agencies worldwide. Agencies using Iris can access traditional EDIFACT, Low-Cost Carriers (LCCs), and NDC-enabled airlines, all through a single platform. Iris enables seamless shopping and servicing of air content and ensures that travel sellers can offer the best available fares and products to their clients. "This partnership with Lufthansa City Center marks an important step in extending our technology and expertise to one of the world’s most leading agency networks," said Eric Dumas, CEO, TPConnects Technologies. "Together, we will bring new opportunities and digital advancements to travel sellers across the globe." “By appointing TPConnects as a preferred technology partner, we are empowering our global agency network with cutting-edge innovation, deeper industry intelligence, and forward-looking commercial opportunities. This strategic collaboration underscores our joint commitment to leading the digital transformation of the travel sector, setting new standards of excellence, and driving sustainable growth for Lufthansa City Center agencies worldwide — while keeping pace with the evolving expectations of tomorrow’s travellers,” said Heiko Brix, Managing Director, Lufthansa City Center International GmbH.
Lufthansa to fly nonstop from Riyadh to Munich from 27 Oct, 2025
With a new connection from Riyadh to Munich Lufthansa is planning to grow in Saudi Arabia its capacity by around 50 percent. With the beginning of the upcoming winter schedule 2025/26, on 27 October 2025, Lufthansa will inaugurate this route which was already previously operated until 2017. The airline will welcome each up to 300 passengers every Monday, Wednesday and Friday morning to carry them in just five hours flight time without any stop to Lufthansa’s hub Munich. This new service will better connect the Saudi Arabian capital to the Lufthansa network. Customers from Saudi-Arabia and the Middle East region will soon easily reach the airport of Munich in Southern Germany, which has been awarded as a five-star airport terminal by Skytrax. The new flight to Germany is scheduled to depart every Monday, Wednesday and Friday early in the morning from Riyadh at 6:25 a.m. Flight LH641 will then land in Munich at 10:25 a.m. local time, giving passengers ideal connections to the global Lufthansa network. The return flight to Riyadh will leave Munich every Sunday, Tuesday and Thursday at 9:45 p.m. for a night flight to the capital of Saudi Arabia, where it is scheduled to land the next morning at 4:50 a.m. local time at King Khaled International Airport. It complements the existing daily route from Riyadh to Frankfurt and increases the choice for the passengers with its alternative timing. One of the airline’s most modern aircraft, a fuel-efficient Lufthansa Airbus A350-900 with 293 seats on board will operate this renewed connection. With Business Class, Premium Eco and Economy Class of choice, customers will have a full product range. A return fare in Economy Class is starting already at 1,495 SAR. Lufthansa Airlines is currently offering daily flights from Dammam and Riyadh to Frankfurt, ITA Airways is offering five weekly flights from Riyadh and three weekly flights from Jeddah to Rome and finally Eurowings is flying seven times per week from Jeddah to Berlin, Cologne and Stuttgart this upcoming winter. Including this new connection to Munich, these three Lufthansa Group airlines will offer a total of 25 flights a week to Saudi Arabia. The airlines of the Lufthansa Group fly to the Middle East region more than 120 times a week. Lufthansa has a long tradition in Saudi-Arabia. The German carrier has been flying to the Kingdom since 65 years and did celebrate recently this anniversary in Damman, its first destination. The demand for flights for the Saudi Arabian capital Riyadh is steadily growing, as does the city itself. Mayor events like The World Expo 2030 and the FIFA Men's World Cup in 2034 as part of the Saudi Vision 2030 will also rely on increased air capacities allowing easy access to the heart of the Arabic peninsula. Sadiq Mohamed, General Manager Sales Saudi Arabia at Lufthansa Group Airlines, said: “Munich is one of the most popular destinations in Western Europe for many of our customers. The airport itself is a relaxing, convenient, and beautiful gateway, whether travelers are connecting onward or visiting the city and its stunning surrounding region, known for its castles and picturesque lakes near the Alps.” Munich airport, one of Lufthansa’s two major hubs, opens up for Saudi-Arabian travellers around 130 global destinations, especially to Europe, America and Asia. This route had previously been part of Lufthansa's schedule until 2017 and is poised to reconnect Saudi-Arabia to one of Germany’s most important economic centres. Munich, with a growing population of 1.5 million, is renowned for its diverse culture, scenic landscapes, and as the home to major international companies such as BMW, Siemens, and Allianz. The city is also famous for its vibrant events, including the annual Oktoberfest and its picturesque Christmas markets.
Francesco Sciortino, Austrian Airlines COO joins Executive Board of Lufthansa Airlines
Francesco Sciortino, Chief Operating Officer of Austrian Airlines since 1 April 2021, will take up a new challenge on the Executive Board of Lufthansa Airlines as Hub Manager Frankfurt and Accountable Manager with effect from 1 September 2025. Over the past four and a half years, Francesco Sciortino has made a significant contribution to the positive development of Austrian Airlines as COO and has raised operations to a new level with his team. The airline has been one of the seven most punctual airlines in Europe for three years in a row and is currently in third place. It has also won other major awards, including the Skytrax Best Airline Staff Europe Award, which was presented in 2023 and most recently in 2025, as well as recognition as one of the 20 best cabin crews in the world. "I look back on my time at Austrian Airlines with great gratitude. I began my flying career there in 1997 as a co-pilot on the A320 and have been able to set an important course for the future as Chief Operating Officer over the last 4½ years. With the successful introduction of the brand new Airbus A320neo and the introduction of the Boeing 787-9, the modernization of the fleet was driven forward decisively. The recent decision to phase out the Embraer 195 now paves the way for a streamlined and efficient fleet structure. I am convinced that Austrian Airlines is ideally positioned for the future and I am now looking forward to my new role at Lufthansa Airlines", says Francesco Sciortino. Before joining Austrian Airlines, Sciortino was Managing Director and Accountable Manager at Germanwings and was previously Accountable Manager and Project Manager at SunExpress Germany, where he was responsible for the development of long-haul operations. Furthermore, he flies as captain on the Airbus A330/340 at Lufthansa. The promotion to the Executive Board of Lufthansa Airlines marks an exciting career step for the 52-year-old and also means a return to his German home, Frankfurt. "We would like to thank Francesco Sciortino for his dedicated and inspiring leadership. His achievements have not only shaped Austrian Airlines, but have repeatedly set benchmarks throughout the Lufthansa Group. I am convinced that with his passion for operations and his high level of ambition he will positively shape the core brand of the Lufthansa Group. The entire Austrian Airlines team congratulates Francesco on his new challenge and wishes him every success for the tasks ahead," says Austrian Airlines CEO Annette Mann. Till Streichert, Chairman of the Supervisory Board of Austrian Airlines and Chief Financial Officer of Lufthansa AG, emphasizes: "As a thoroughbred airliner and proven operations professional, Francesco Sciortino has made a decisive contribution to bringing the operational performance of Austrian Airlines to the highest level in recent years. I would like to thank him for this and look forward to continuing to work with him as a new member of the Executive Board of Lufthansa Airlines."
Silvia Hadolt has been appointed as the Senior Director Sales Northern Europe for Lufthansa Group Airlines
Silvia Hadolt has been appointed as the new Senior Director of Sales in Northern Europe Lufthansa Group Airlines. Effective 1 June 2025, Hadolt will steer and further develop the commercial and sales activities for all Lufthansa Group Airlines within her extensive sales region, comprised of 11 countries including the United Kingdom, Ireland, the Netherlands, Scandinavia, Finland, the Baltics and Iceland. She succeeds Mr. Sven Thaler, who has taken on a new role at Eurowings and will report to Ms. Julia Hillenbrand, Vice President Sales Europe, Middle East and Africa (EMEA) for Lufthansa Group Airlines. Currently employed by SWISS, Hadolt (41) has served as Senior Director Ground Experience Core Services & Standards for the whole Lufthansa Group since 2022. In this position, Hadolt ensured efficient, safe, and customer-focused ground operations by aligning and developing support, recovering processes and fostering reliable, innovative, and efficient services. Prior to this, she led the Ground Operations Competence Center and Ground Operations Training Standards & Steering for Lufthansa Group. Hadolt began her career within the Lufthansa Group in 2018, managing the Ground Service Competence Center at SWISS. With a career rooted in the aviation sector, she worked at Swissport from 2005-2017, and most recently serving as Team Manager for Lufthansa Group and Edelweiss. She began her professional journey with a commercial apprenticeship at a Swiss travel agency and later pursued higher education in Business Administration at the HWZ University of Applied Sciences in Zurich, culminating in an Executive MBA. Hadolt grew up in Switzerland and holds both Swiss and Brazilian nationality. Hadolt will lead established sales teams across the region, including: UK, Ireland and Iceland: Patrick Borg Hedley (London) The Netherlands: General Manager to be announced (Amsterdam) Denmark & Norway: Flemming Nordestgaard (Copenhagen) Sweden: Håkan Bäverstrand (Stockholm) Baltics; Estonia, Latvia, Lithuania & Finland: independent local sales team in Tallinn, Helsinki, Riga and Vilnius.
Lufthansa Collaborates with European Artists to Redefine the Travel Experience Through Design
What does creativity look like at 30,000 feet? Lufthansa is answering that question through a new collaboration with illustrators from Italy, Spain, the UK, and France. Their aim: to transform the new Lufthansa Allegris travel experience into works of art, inspired by the journey. Launched in April 2025 with Italian illustrator Antonio Colomboni, the project continues in May with contributions from Diego Blanco (Spain) and Daniel Frost (UK). Later this year, Lufthansa will welcome artists from France and currently in discussions with several outstanding female illustrators. Each artist from these key international markets brings their own visual language and personal interpretation of the Lufthansa Allegris experience, having flown the journey themselves. The resulting artwork is described as follows: “Flying is like daydreaming. It’s a wonderful place for inspiration.” Daniel Frost (UK) The cabin became… “a sort of living room, a super cosy atmosphere to draw and create in.” Diego Blanco (Spain) “Travel is at the heart of everything. The source of my inspiration.” Antonio Colomboni (Italy), whose piece features a couple drifting through a sky of clouds. To document this creative journey, each artist was followed by a film crew capturing their journey from sketchbook to finished poster. These stories, scheduled for release throughout the summer, highlight how the aircraft cabin can be a source of inspiration as well as functional. “Lufthansa Allegris offers every passenger their own personal space. With this variety of artworks, we illustrate how Allegris provides a highly individualised travel experience — tailored to your wishes and needs", says Michael Knapp, Head of Marketing Europe, Middle East, and Africa, Lufthansa Group. Produced by Serviceplan Munich, the series is built on the strategic foundation of the Lufthansa ‘Yes’ platform and tailored to the Italian, Spanish, British, and French speaking audiences. Media planning and activation are led by Mindshare. Beyond digital channels, the artworks are also coming to life in the streets of Europe. During design events such as OFFF Festival in Barcelona and Milan Design Week, the designs are being showcased in public spaces for all to enjoy — from bus shelters and trams to large-scale murals. The campaign will shortly add a French artist to the collaboration, asked to share their creative take on the Lufthansa Allegris journey, offering a new perspective from the skies. Discover their journeys on Lufthansa Insights:
Lufthansa Redefines Premium Travel with Allegris First Class
Lufthansa is elevating the luxury travel experience with its new Allegris First Class cabin, now bookable for flights starting 30 March 2025. As part of its ongoing premium upgrade, Allegris First Class represents a bold reimagining of comfort and exclusivity for travellers on select routes from Munich to destinations such as San Francisco, Chicago, San Diego, Shanghai, and Bengaluru. A New Standard of Comfort The Allegris First Class suites set an unmatched standard in privacy and luxury: Individual Suites: Ceiling-high walls with lockable doors, wide seats with temperature controls, personal wardrobes, and a 43-inch screen paired with wireless over-ear headphones. Suite Plus: Designed for couples or single passengers, this double cabin features wide seats that transform into a double bed, delivering a flying private room experience. Each suite is thoughtfully crafted to ensure travellers can create their own “feel-good” atmosphere with personal lighting and spacious amenities, redefining the concept of exclusivity in air travel. Expanding the Premium Experience The Allegris First Class cabin is part of a comprehensive Lufthansa premium offensive. Renovated First Class check-in areas and a redesigned lounge at Munich Airport further enhance the passenger experience. Onboard, the Allegris cabin is available across Economy, Premium Economy, and Business Class, debuting on routes to New York-Newark in April, and Charlotte from August. In addition to new cabin designs, Lufthansa is retrofitting its existing fleet, including the Boeing 747-8, ensuring passengers across the fleet benefit from elevated travel experiences. Innovations for All Travellers Lufthansa is committed to bringing sustainable improvements to all passengers. Starting this summer: Unlimited free messaging: Guests on intercontinental flights can stay connected via apps, sending messages and photos from their devices, regardless of travel class. Enhanced onboard services: Under the “Future Onboard Experience,” travellers will enjoy upgraded culinary offerings, new tableware, refined amenity kits, and redesigned onboard service elements—all launching in time for Lufthansa’s 100th birthday celebrations next year. Business Class Upgrades and Loyalty Perks Business Class passengers can enjoy a revamped catering concept on short and medium-haul flights, offering expanded menu options. Frequent flyers will benefit from redesigned lounges, including the recently completed renovations in Newark and London Heathrow, with plans to renovate 30 more lounges this year. Embracing Technology Travellers departing Frankfurt can take advantage of innovative baggage collection services, including the ability to locate their luggage using Apple AirTag technology. Whether flying First Class, Business Class, or Economy, Lufthansa is redefining the travel experience with innovation, comfort, and exclusivity. Ready to experience the Allegris cabin? Visit Lufthansa.com.
Air India and Lufthansa expand codeshare
Air India and Lufthansa Group have agreed to build on their longstanding codeshare partnership, which sees Air India enter into a new codeshare agreement with Austrian Airlines, as well as expand the existing codeshare agreements between Air India, Lufthansa, and Swiss International Air Lines (SWISS). "Our goal is to enable our customers to travel from any corner of the world to another via Air India and its partner airlines. The expansion of our partnership with Lufthansa Group is a step in that direction, and we are pleased to take this long-standing relationship to the next level,” said Nipun Aggarwal, Chief Commercial Officer, Air India. “With this renewed partnership, our customers will have access to more destinations and greater flexibility to travel across Europe on Lufthansa Group carriers. It also gives us the opportunity to serve Lufthansa Group customers, with warmth and quintessential Indian hospitality, aboard Air India flights. We look forward to continue working closely with our Star Alliance partners in making the world feel like a smaller place,” Aggarwal added. “We are thrilled to strengthen our partnership with Air India and elevate the travel experience for our joint customers. By further enhancing our cooperation, we will increase the travel options between Europe and India and offer our passengers improved access to additional destinations. Lufthansa Group remains committed to India, and we are excited about the possibilities and potential the country and Air India as a partner have to offer”, according to Dieter Vranckx, Chief Commercial Officer, Lufthansa Group. The expanded partnership significantly boosts flight options and connectivity for travellers between the Indian Subcontinent and Europe with the addition of close to 60 codeshare routes operated by the four airlines across 12 Indian and 26 European cities. The expanded agreements increase the total number of codeshare routes between Air India, Lufthansa and SWISS from 55 to nearly 100. Additionally, the new agreement between Air India and Austrian Airlines adds 26 codeshare routes. This provides greater choice, convenience, and seamless experiences to travellers from both regions. Air India will now offer its customers a total of 26 destinations across Europe and 3 destinations in the Americas beyond its gateways in Europe (Frankfurt, Vienna, and Zurich), with the ‘AI’ designator code placed on the following services operated by airlines in the Lufthansa Group, including Austrian Airlines for the first time: Lufthansa Between Frankfurt and: Amsterdam, Barcelona, Berlin, Bremen, Brussels, Copenhagen, Dresden, Düsseldorf, Dublin, Geneva, Hamburg, Hannover, Luxembourg, Lyon, Manchester, Marseille, Munich, Nice, Nuremberg, Oslo, Prague, Riga, Rio de Janeiro, São Paulo, Stockholm, Stuttgart, Toulouse, Valencia, - Washington D.C. SWISS Between Zurich and: Amsterdam, Barcelona, Berlin, Bremen, Brussels, Copenhagen, Dresden, Düsseldorf, Dublin, Geneva, Hamburg, Hannover, Luxembourg, Manchester, Marseille, Munich, Nice, Oslo, Prague, Stockholm, Stuttgart, Valencia. Austrian Airlines Between Vienna and: Amsterdam, Barcelona, Berlin, Bremen, Brussels, Copenhagen, Düsseldorf, Geneva, Hamburg, Hannover, Lyon, Manchester, Marseille, Munich, Nice, Oslo, Prague, Stockholm, Stuttgart, Valencia. Reciprocally, customers of Lufthansa Group will now be able to connect to Air India’s domestic services to or from 15 points within India, namely Ahmedabad, Amritsar, Bengaluru, Bhubaneswar, Chennai, Delhi, Goa Mopa, Goa Dabolim, Hyderabad, Indore, Kochi, Kolkata, Mumbai, Pune, and Thiruvananthapuram. Additionally, Lufthansa Group carriers will add their respective designator codes to Air India’s international services to 3 destinations from Delhi and Mumbai: Kathmandu, Melbourne, and Sydney. Additionally, flights currently operated by Air India and Lufthansa Group carriers between India and Germany or Switzerland will be covered under the expanded codeshare partnership. For example, customers who wish to fly between Delhi and Frankfurt will now have three daily flight options each way with ‘LH’ flight numbers, including two flights operated by Air India and one flight operated by Lufthansa. Both airlines plan to progressively include other destinations in their network to the codeshare arrangements. Air India and the three Lufthansa Group carriers are members of Star Alliance. Frequent flyers will continue to earn and redeem points/miles on all four airlines, while elite status holders of Air India’s Maharaja Club and Lufthansa Group’s Miles & More programmes will benefit from Star Alliance Gold benefits including priority services, extra baggage allowance, and airport lounge access across the world. Subject to regulatory approvals, the codeshare flights will be progressively made available for sale through the airlines’ respective booking channels.
ITA Airways Joins Lufthansa Group: What It Means for Travellers
If you’re planning your next European adventure, there’s some exciting news on the aviation front that could make your journey even smoother. ITA Airways, Italy’s national carrier, has officially joined the Lufthansa Group. This partnership isn’t just a corporate shuffle—it’s set to bring a host of new benefits to passengers flying with both airlines, including Aussies heading to Europe. A New Chapter in European Air Travel By becoming part of the Lufthansa Group—a conglomerate that already includes airlines like Austrian Airlines, Brussels Airlines, Swiss International Airlines, and Edelweiss Air—ITA Airways is poised to enhance the travel experience for its passengers. This synergy promises more seamless connections, expanded loyalty perks, and greater access to lounges across the globe. Boosted Loyalty Programs One of the immediate perks of this partnership is the integration of ITA Airways’ Volare loyalty program with the Lufthansa Group’s Miles & More program. For the 2.7 million members of Volare, this means you can now earn and redeem points not just on ITA Airways flights but also across Lufthansa, SWISS, Austrian Airlines, and Brussels Airlines. Conversely, the 36 million Miles & More members gain the ability to collect and use their points on ITA Airways routes. So whether you’re a frequent flyer hopping between European capitals or embarking on long-haul journeys, your loyalty is now even more rewarding. Access to Over 130 Lounges Starting from 30 March 2025, passengers flying with ITA Airways will gain access to approximately 130 lounges owned by the Lufthansa Group worldwide. This is a significant upgrade, offering a comfortable pre-flight experience complete with complimentary food, beverages, and a tranquil environment to relax or catch up on work. Similarly, Lufthansa Group passengers will be welcomed into ITA Airways lounges, enriching the lounge network available to all travellers within the group. Streamlined Terminal Operations To make transfers more efficient, ITA Airways will relocate its operations to the Lufthansa Group’s terminals at Frankfurt and Munich airports from 30 March 2025. This move is set to simplify connections for passengers, reducing transfer times and the hassle of navigating between terminals. In other Lufthansa hubs, ITA Airways is already operating alongside its group counterparts, so this change brings consistency across the board. Enhanced Codesharing for More Destinations Another significant benefit is the expansion of codeshare agreements between ITA Airways and Lufthansa Group airlines. This arrangement allows passengers to book flights that combine segments operated by multiple carriers within the group on a single ticket. The result? Access to a greater number of destinations and more flexible scheduling options for your travels. From 25 February, all these codeshare connections will be available for booking through the airlines’ websites, apps, and other sales channels. This integration makes planning your trip more straightforward, with the added convenience of managing your bookings in one place. Improved Flight Schedules and Frequencies Flights connecting the Lufthansa Group hubs—Frankfurt, Munich, Zurich, Vienna, and Brussels—with ITA Airways’ main airports in Rome Fiumicino and Milan Linate will offer harmonised frequencies and schedules. This means more flight options spread throughout the day, making it easier to find departures and arrivals that fit your itinerary. What Does This Mean for Australian Travellers? For Aussies looking to explore Italy or other parts of Europe, this partnership enhances the travel experience in several ways: Greater Rewards: Earn and redeem loyalty points across a broader network of airlines, accelerating your progress towards rewards like upgrades and free flights. Smooth Connections: Improved scheduling and terminal operations reduce the stress of tight connections, especially when navigating large European hubs. Lounge Access: Enjoy a more comfortable journey with access to lounges during layovers, making those long-haul trips a bit more bearable. Expanded Destinations: With enhanced codesharing, you have more destinations at your fingertips, all bookable through familiar platforms. How to Take Advantage of the New Benefits To make the most of these changes, consider enrolling in the Volare or Miles & More loyalty programmes if you haven’t already done so. Keep an eye out for the updated booking options starting 25 February, and when planning trips after 30 March 2025, be mindful of the new terminal arrangements to ensure a seamless journey. In Summary The integration of ITA Airways into the Lufthansa Group marks a significant shift in European air travel, offering passengers—especially those coming from Australia—more benefits than ever before. From enhanced loyalty programs and expanded lounge access to streamlined operations and more destination choices, your next trip to Europe could be smoother and more rewarding.
Amex GBT and Lufthansa Group expand partnership to accelerate NDC rollout
American Express Global Business Travel (Amex GBT) has announced an enhanced agreement to expand and accelerate availability of new distribution capability (NDC) fares with Lufthansa Group (LHG). John Bukowski, Amex GBT’s Vice President, Content Acquisition & Strategic Sourcing, said: “This new agreement reflects our joint commitment with Lufthansa Group to create more value for our corporate customers by enabling NDC content at scale while supporting the integrity and strength of their corporate travel programs.” Heinrich Lange, Lufthansa Group’s Vice President Digital Retailing, said: “We are excited to strengthen our continued partnership with Amex GBT, as we work together to deliver robust, NDC-enabled solutions for our joint corporate customers. This collaboration empowers us to enhance servicing capabilities, offering a seamless and personalized experience, while providing better value fares and exclusive offers.” Amex GBT has been pioneering NDC implementation in corporate travel for more than five years – in 2019 becoming the first travel management company (TMC) to connect to global distribution systems (GDSs) for online NDC content. Amex GBT currently has more than 20 carriers in its NDC program, with NDC content available to more than 15,000 of its customers, and NDC sales in 2024 into the hundreds of millions of dollars, across 16 point-of-sale countries. The partnership with Lufthansa Group has shown exceptional growth, with NDC-enabled content currently available to Amex GBT customers in multiple countries across Europe, generating millions of dollars of Lufthansa Group NDC sales in 2024. The renewed, expanded agreement will accelerate NDC content availability across Amex GBT’s proprietary platforms, offline booking, and third-party booking tools. The partnership emphasizes delivering enhanced customer value through NDC, including access to NDC-only rates and special promotions with Lufthansa, Swiss International Airlines, Brussels Airlines, Austrian Airlines and Discover Airlines.
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