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Air Canada ups economy travel game with its Premium Economy Class
Air Canada has raised the bar for international travel with its Premium Economy Class offering customers upgraded comforts and personalised service. Available on flights between India and Canada, Air Canada’s Premium Economy Class is tailored for travellers seeking an affordable and comfortable upgraded experience. Air Canada’s Premium Economy cabin features larger seats with greater recline and ample leg room, ensuring Air Canada’s customers can stretch out and arrive at their destination well rested. Arun Pandeya, Air Canada’s General Manager for India said: “Air Canada’s Premium Economy experience has been designed to offer passengers a comfortable and upgraded journey to their destination. “It is ideal for those wanting more space, comfort, and attention without going all the way to Business Class. With direct flights connecting major Indian cities to Toronto and Montréal, we are pleased to offer a travel class that delivers an exceptional experience, convenience and affordability.” Customers travelling in Premium Economy on Air Canada will feel at home right from take-off, with the warm welcome of a cabin crew that is fluent in their language. Complimentary headsets tuned in to Air Canada’s award-winning in-flight entertainment featuring thousands of hours of Bollywood movies, USB charging ports with in-seat power and two additional check-in bags, are a few other perks of the Premium Economy Class. Alongside the onboard offerings, Premium Economy customers receive a host of priority services at their departure airport, including priority boarding, check-in and baggage handling, creating a seamless and stress-free travel experience. Indian passengers travelling in the Premium Economy can also enjoy an upgraded onboard menu, featuring fresh salad, warm bread, a choice of hot entrée, dessert, and a light meal or hot snack before landing on select routes. Air Canada’s Premium Economy Class is available on select Boeing 787 Dreamliners and Airbus A330 aircraft.
Air India offers premium economy fares starting from INR 599 above economy fares
Air India has expanded its Premium Economy Class offering, fueled by the doubling of premium seat sales over the past three years. To meet the growing demand for premium travel, Air India has introduced Premium Economy fares starting at INR 599 above standard Economy fares on domestic flights for a limited period, offering an affordable upgrade with pricing that varies by route and demand. Air India’s Premium Economy on more domestic India routes than ever As India’s only airline offering Premium Economy alongside Business and Economy Class, Air India provides this option on 39 domestic routes, with over 50,000 seats weekly. Nearly 34,000 of these seats serve key metro-to-metro routes: Delhi-Mumbai, Delhi-Bengaluru, Delhi-Hyderabad, Mumbai-Bengaluru, and Mumbai-Hyderabad. Following the retrofit of 27 legacy A320s with a new three-class configuration, Air India will boost Premium Economy seats by 30%, exceeding 65,000 seats weekly. The retrofitted aircraft feature brand-new seats across all cabins and will continue to expand route coverage across India and to short-haul international destinations. The perks of flying India’s only Premium Economy Tailored for travellers seeking affordable luxury, Air India’s Premium Economy offers a dedicated cabin with fewer seats than Economy Class and extra legroom, providing a quieter, upscale ambience on board. Air India’s Premium Economy customers enjoy the following benefits additionally: Free selection of preferred seats throughout the cabin Priority check-in, boarding, and baggage handling 32-inch seat pitch, 4-inch recline Superior seat upholstery An enhanced dining experience with hot complimentary meals served on premium chinaware Air India now also offers ‘Vista Stream’ across its fleet (except on flights operated by its A350 and upgraded B777 aircraft), offering complimentary wireless inflight entertainment to guests on their personal electronic devices, with a rich entertainment library featuring more than 1,000 hours of content.
Air India’s Business & Premium Economy seats, A350 VR experience on display at SATTE 2025
Air India, India’s leading global airline, is showcasing its latest Business Class and Premium Economy seats from its retrofitted A320 family aircraft and a virtual reality journey of the state-of-the-art A350 aircraft at South Asia's Travel & Tourism Exchange (SATTE) 2025 taking place from 19 to 21 February 2025 at Yashobhoomi (India International Convention and Expo Centre), New Delhi. Air India’s booth at the travel and tourism exhibition draws inspiration from the airline’s signature gold window frame, ‘The Vista,’ that stands out as a key design element, seamlessly combining aesthetics with immersive digital interactions. At the pavilion, Air India aims to offer its visitors an opportunity to witness the airline’s transformation journey through live demonstrations of Business Class and Premium Economy seats of the newly retrofitted A320 family aircraft. Air India currently offers Premium Economy cabins on more than eighty aircraft that are deployed on domestic and international routes. The airline has started refurbishing 27 of its legacy A320 aircraft that will be completed by mid-2025. This will see the installation of new cabins, seats, upholstery, carpets as well as the addition of Premium Economy cabins in these aircraft, thus significantly increasing the total count of aircraft in three-class configuration. The addition of Premium Economy will offer passengers the comfort of a dedicated, upscale cabin and seats with extra legroom, enhanced meals, priority services on ground, and more. “As Air India continues to make strides in its transformation journey to become a world-class global airline with an Indian heart, SATTE 2025 presents a befitting opportunity for us to showcase our premium offerings while also fostering relationships with travel industry stakeholders from across the globe. Through interactive activations and an immersive product display, we will offer visitors a glimpse of the new Air India,” said Nipun Aggarwal, Chief Commercial Officer, Air India. Air India is also showcasing a Virtual Reality experience zone to bring its state-of-the-art A350 fleet closer to industry professionals and visitors. This setup will transport visitors into the premium cabins of the airline’s latest A350 aircraft, which has been strategically deployed on key international routes, including Delhi-London Heathrow, New York (JFK), and Newark. Air India’s flagship A350, with 316 seats in a three-class cabin configuration, offers wider cabins, larger windows, mood lighting, Wi-Fi connectivity onboard and advanced inflight entertainment systems, setting a new benchmark for passenger experience on airlines in India. In addition, Air India will also display a selection of in-flight meals to showcase its refreshed menus and enhanced dining experience onboard. At the pavilion, visitors will also have an opportunity to enroll in Maharaja Club, the airline’s newly revamped loyalty program offering exclusive rewards and privileges. The airline will host a raffle at the booth, where visitors can win curated gift hampers and a complimentary economy class ticket. The pavilion will allow visitors to experience the airline’s commitment to innovation and passenger comfort.
Eva Air launches fourth-generation Premium Economy Class seats
EVA Air, Taiwan’s independent airline, unveiled its fourth-generation Premium Economy Class seats with an industry-leading seat pitch of 42 inches. It was presented today during the “Focus on Evolution: Taking Off with Heart” launch event at Evergreen Aviation Technologies Corporation’s No. 4 Hangar. Presided over by EVA Air President Clay Sun, the event showcased the airline’s latest seat design. This is the first time the airline has introduced the new Premium Economy Class on the Boeing 787-9, elevating the design concept from an “upgraded economy” standard to a “business-class-like” experience. The airline aims to offer a refined and comfortable cabin experience, strengthening its comprehensive three-class service offerings. “As the world’s first airline to launch Premium Economy Class, EVA Air has consistently focused on innovation driven by passenger needs and setting industry trends. The fourth-generation seats retain the core philosophy of previous generations while enhancing comfort, fashion, and functionality, showcasing our commitment to service innovation and attention to detail” said EVA Air President Clay Sun. “The Boeing 787-9 aircraft featuring the new Premium Economy Class will initially serve the Taiwan Taoyuan International Airport (TPE)-Jakarta (CGK) route, with future deployment on flights from Taiwan Taoyuan International Airport (TPE) to Munich (MUC), Milan (MXP), direct flights to Vienna (VIE), and on the Day flight to San Francisco (SFO) in the future” he added. The new Premium Economy Class features 28 seats arranged in a 2-3-2 configuration. The cradle motion recline mechanism allows the seat cushion to slide forward and upward simultaneously, creating a comfortable recline equivalent to 8 inches while preserving space for the passenger behind. Each seat is equipped with the industry-leading 15.6-inch high-resolution widescreen monitors in Premium Economy Class and a multi-function entertainment system controller. The tray table includes a holder for personal devices, and the seats are fitted with 110V AC and USB combo power outlets to meet modern passengers’ diverse needs. The new design emphasises enhanced privacy with side privacy panels on the headrests and built-in reading lights. The headrests, armrests and footrests are upholstered in premium leather, delivering a luxurious and comfortable experience. Ample storage spaces in the armrests, seatback compartments, and dedicated bottle holders make it convenient for passengers to store and access personal items. A wheelchair-accessible armrest on aisle seats ensures that flight attendants can assist passengers with special needs. EVA Air was the first airline to introduce Premium Economy Class, then known as Evergreen Deluxe Class, in 1992. This innovative addition revolutionised cabin services by offering a new class between Economy and Business and reshaping the industry landscape. The seats featured a 38-inch pitch, significantly larger than standard Economy Class, and were the first to come equipped with personal TV systems. EVA Air’s continued enhancements to Premium Economy Class have earned numerous accolades from Skytrax, including awards for “World's Best Premium Economy Class Airlines,” “World's Best Premium Economy Class Airline Catering, ” and “Best Premium Economy Class Airline Seats.” EVA Air is enhancing its service with a new collaboration with the renowned British brand HUNTER. Passengers in Premium Economy Class on long-haul routes to the U.S., Canada, and Europe departing from Taipei will receive an olive-green amenity kit, while return flights offer an oatmeal brown version. The stylish, outdoor-functional design includes a detachable strap for versatile wear and comes with HUNTER-brand lotion and lip balm for a refreshing long-haul skincare experience. EVA Air continues prioritising high-quality and environmentally-friendly service items, including pillows and double-sided blankets for superior comfort, exclusive high-quality headphones, and customised tableware created in collaboration with Italy’s century-old brand, Guzzini. Bamboo fibre eco-friendly napkins further demonstrate EVA Air’s commitment to sustainability. The premium service line-up also features Royal Laurel Class toiletries, deep grey velvet slippers, and gourmet mixed nuts and dried fruits to elevate the passenger experience.
Emirates Introduces Premium Economy on Brisbane Route: A New Level of Comfort and Luxury
Emirates, the world’s largest international airline, has announced the introduction of its latest product, Premium Economy, on flights EK434/435 between Dubai and Brisbane. Starting from 1 February 2025, these flights will operate three times a week, offering Queenslanders the opportunity to experience Emirates’ best-in-class products, including refreshed interiors and enhanced cabins across all classes. Booking Your Journey Tickets for this new Premium Economy service can be booked on Emirates, the Emirates App, or through both online and offline travel agents. With the addition of Brisbane, Emirates’ Australian network now includes Sydney and Melbourne, which are also served by retrofitted aircraft equipped with the airline’s award-winning Premium Economy product. Expanding Premium Economy Availability By 1 April 2025, Emirates will be serving Australia with close to 4,000 Premium Economy seats via two daily services from Sydney and Melbourne. Additionally, a third Melbourne service will launch on 30 March 2025 with a retrofitted Boeing 777 on flights EK404/405, alongside the Brisbane service. Australian travellers can also experience Emirates’ highly popular Premium Economy product on flights to popular destinations across the airline’s global network via Dubai, including London, Vienna, and Riyadh. A Long-Standing Relationship with Brisbane Emirates has been serving Brisbane for over 22 years and currently operates double daily flights between Dubai and Brisbane. With 77 weekly services connecting Australia’s five largest cities – Sydney, Melbourne, Brisbane, Perth, and Adelaide – to over 140 destinations via Dubai, Emirates continues to provide Australian travellers with seamless global connectivity, including popular European routes. The Emirates Premium Economy Experience The four-class Emirates A380 features 14 First Class suites, 76 lie-flat seats in Business Class, 56 spacious Premium Economy seats, and 322 generously pitched Economy seats. The Premium Economy cabin is located at the front of the main deck, with 56 seats laid out in a 2-4-2 configuration. Onboard, Premium Economy customers can experience quiet luxury with cream-coloured leather and a wood panel finish similar to Business Class. Each 19.5-inch seat is designed to provide optimal comfort and support, with 6-way adjustable headrests, a footrest, and a generous recline. Each seat also features a 13.3-inch screen, in-seat charging points, and a wood-finished side cocktail table. Dining and Amenities The Premium Economy dining experience includes a welcome drink served in fine glassware, and a selection of meals made with seasonal ingredients, served on Royal Doulton china tableware with stainless-steel cutlery. Premium Economy customers are also offered an extended beverage list that includes vintage wines from Emirates’ Business Class list, including a sparkling Chandon and Chandon Vintage Brut 2016. Customers also receive complimentary amenity kits made with sustainable and recycled materials, alongside sustainably made blankets and a generously sized pillow, both designed uniquely for Premium Economy. Experience the Difference Emirates’ commitment to providing an exceptional travel experience is evident in the introduction of its Premium Economy product. Whether you’re travelling for business or leisure, this new service offers a level of comfort and luxury that sets it apart. Emirates’ introduction of Premium Economy on the Brisbane route marks a significant enhancement in travel options for Queenslanders. With a focus on comfort, luxury, and sustainability, Emirates continues to lead the way in providing exceptional travel experiences. Share your thoughts and experiences in the comments below and get ready to experience the future of air travel with Emirates.
Cathay Pacific elevates the travel experience with a Premium Economy cabin on Chennai-Hong Kong flights
Hong Kong’s home carrier Cathay Pacific has announced the introduction of a Premium Economy cabin on flights from Chennai to Hong Kong. This underscores Cathay Pacific’s commitment to investing in not only its network, but also its customer experience. The airline will operate its state-of-the-art Airbus A350-900 aircraft, featuring Business, Premium Economy, and Economy cabins, to cater to diverse traveller preferences. Cathay Regional Head of Customer Travel and Lifestyle Anand Yedery said: "We are excited to introduce our Premium Economy cabin to the Chennai market. This addition reflects our dedication to offering customers greater comfort and choice. Chennai is a key destination for us, and our focus is on delivering unparalleled service and travel experiences. Travellers’ needs have evolved over time. In the past, there wasn’t an option between Business and Economy classes, but with the introduction of our Premium Economy cabin, travellers can opt for extra comfort and personalised services, especially on medium- and long-haul flights. Our aim is to enhance the air travel experience for our customers.” Cathay Pacific’s Premium Economy cabin redefines comfort and sophistication, offering thoughtfully designed seats with enhanced recline, extra legroom, and ergonomic headrests for unparalleled relaxation. Features include full-length calf rests, leather-padded footrests, and larger meal tables that enhance work or and dining. For added convenience, personalised storage spaces keep essentials within easy reach. Customers can also enjoy Disney+ Originals along with a refreshed user interface, ensuring an immersive experience that sets a new standard for air travel. Furthermore, the airline will be increasing its flight frequencies from Chennai to Hong Kong. From 2 January to 1 March 2025, flights on the Chennai-Hong Kong route will run four times weekly, rising to five flights per week from 2 March to 30 March 2025, to meet growing demand and enhance connectivity. By offering a seamless blend of comfort, convenience, and a premium travel experience, Cathay Pacific continues to elevate the travel experience for its customers from India.
Emirates’ retrofitted Boeing 777s with Premium Economy to roll out to six US cities
Emirates will be introducing its refurbished Boeing 777s on six routes in the US, providing customers with an elevated experience across all cabins, including the debut of its latest Business Class seats and highly-popular Premium Economy. The retrofitted Boeing 777 aircraft are scheduled to operate on direct flights to Chicago, Boston, Dallas Fort Worth, and Seattle. In addition, flights to Miami linked to Bogotá and to Newark via Athens will also be served with the refreshed aircraft featuring Emirates’ four cabin classes and signature product touches. The refurbished Boeing 777s will debut for the first time in the US starting from next month and until early 2025 with the following schedule: Chicago - Emirates will introduce its retrofitted Boeing 777 three times weekly on EK 235 and EK 236 starting from 1 November 2024 and will increase to daily from 22 November 2024. Boston – From 10 December 2024 Emirates’ newly-retrofitted Boeing 777 will serve the route three times weekly as EK 237 and EK 238, increasing to daily from 18 December. Dallas Fort Worth – Emirates’ enhanced Boeing 777 aircraft will be deployed three times weekly on EK 221 and EK 222 from 9 January 2025, with daily flights starting from 15 January 2025. Seattle – The newly-configured aircraft featuring four cabin classes, including Premium Economy, will be rolled out on EK 229 and EK 230 from 24 January 2025. Newark/Athens - From 10 February 2025, Emirates’ retrofitted Boeing 777 with refreshed interiors and new cabins will operate daily on EK 209 and EK 210 Miami/Bogotá – Emirates’ latest B777 experience will be introduced on EK 213 and EK 214, the service to and from Dubai and linking Miami with the Colombian capital, on four weekly flights from 19 February 2025, expanding to daily from 1 March 2025. With the deployment of its newly retrofitted Boeing 777 aircraft, flights to and from ten of the 12 gateways in Emirates’ US network will feature Premium Economy by February 2025. The understated luxury products will also be available to two cities in Latin America, with Bogotá joining São Paulo. Emirates’ signature Premium Economy seats will now be available on a mix of Boeing 777 and A380 aircraft, operating to 12 gateways in Emirates’ 19-point network in the Americas. The refreshed aircraft also feature the new Emirates 777 Business Class with seats in a 1-2-1 arrangement, more privacy, fully reclined flat bed in addition to a personal mini-bar amongst other amenities. On the introduction of Premium Economy to additional US routes, Adnan Kazim, Deputy President, and Chief Commercial Officer at Emirates said: “With the success and popularity of Premium Economy on routes like New York JFK, Los Angeles, San Francisco and Houston served by our refurbished A380, we look forward to bringing a new level of comfort and privacy to more cities with refreshed cabins on our Boeing 777s. The introduction of our refreshed product and ensuring consistent experiences in the sky on more routes is part of our long-standing commitment to the US and adding more premium options in a span of just a few months ensures we offer a competitive, value for money proposition for our customers.” The roll out of Emirates’ refreshed aircraft featuring a four-class configuration will bring the number of routes offering the distinctive Premium Economy product to 27 cities globally including Dubai by the end of 2024, utilising 48 Boeing 777, A380 and A350 aircraft. Besides the US and Latin American points where the retrofitted aircraft will be deployed, customers are already enjoying choice and comfort with refurbished Boeing 777s flying to Geneva, Tokyo Haneda and Brussels, and Zurich along with Riyadh are scheduled from next month. The continued roll out of Premium Economy across Emirates’ network allows its US customers to enjoy the luxury, comforts and affordability of Premium Economy to final destinations beyond Dubai including Mumbai, Bangalore and Singapore, to name a few. Furthermore, Emirates’ customers travelling to United’s hubs in Chicago, Houston and San Francisco, can fly in Premium Economy before connecting to its services to hundreds of US domestic points and cities in Canada and Latin America. Seats on flights can be booked on emirates.com, the Emirates App, or via both online and offline travel agents. The four-class Boeing 777 features six or eight First Class suites, 38 or 40 Business class seats in a 1-2-1 arrangement, 24 seats in Premium Economy, and 256 Economy class seats. In addition to the introduction of Premium Economy on the retrofitted aircraft, customers across all cabins can enjoy the refreshed interiors which sport a blend of beautiful designs and new colour palettes, in the carpeting, wall panels, and wood finishings, to name a few of the aesthetic enhancements.
Emirates celebrates one year of Premium Economy in Singapore
Emirates, the world’s largest international airline, celebrates a year since the debut of its Premium Economy product in Singapore, having so far carried 26,000 passengers in the Premium Economy class on nearly 730 four-class A380 flights between Singapore and Dubai from June 2023 to May 2024. The airline’s latest product was especially popular among families and solo travellers from Singapore, with top outbound destinations including London, Dubai, Paris, Barcelona, and New York. Emirates’ latest product can be experienced on flights EK 354 and EK 355 between Singapore and Dubai, as well as beyond Dubai to 15 other destinations where Emirates' four-class A380 operates. The world-class product takes passenger comfort to new heights with an extensive suite of features that transforms the journey itself into a destination. The Premium Economy cabin is located at the front of the main deck with 56 seats laid out in a 2-4-2 configuration. In the cabin, every inch of space anticipates customer needs with a generous seat pitch and width for working and relaxing, and customised features that offer function and convenience like in-seat charging points and a side cocktail table. The experience is rounded off with expertly curated in-flight amenities, an inventive menu, and extensive beverage options, including the Chandon Vintage Brut 2016, a global exclusive to Emirates Premium Economy passengers. Rashed Alfajeer, Emirates’ Country Manager for Singapore & Brunei, said: “We are delighted to commemorate the first anniversary of the launch of Emirates Premium Economy in Singapore. Our latest product has won multiple accolades and serves as the ideal middle ground between Economy Class and Business Class, offering travellers a more comfortable and luxurious product choice but at a lower fare than Business Class. Ever since the launch, we've noticed a positive and steady demand on the Emirates' Premium Economy product which have led to a favourable seat load factor. We are committed to offering our passengers the distinctive Emirates experience whenever they fly with us, and will continue innovating to provide elevated customer-centric and future-forward services.”
Singapore Airlines Unveils Revamped Premium Economy Class Experience
Singapore Airlines (SIA) has unveiled its revamped Premium Economy Class in-flight experience, which will be available on flights from 31 March 2024. The comprehensive revamp, the first since the cabin class was introduced in 2015, includes an improved and expanded selection of food and beverage options and a new amenity kit. Premium Economy Class customers will now be offered a glass of Charles de Cazanove Brut Tradition NV champagne shortly after take-off. A hard copy menu card will list the wide variety of meal, snack, and beverage options available on their flight. Meals will be served in elegant custom-made porcelain Premium Economy Class serviceware. An all-new Out of the Woods amenity kit, designed exclusively for Premium Economy Class customers, will also be available on flights at least seven hours long. Mr Yeoh Phee Teik, Senior Vice President of Customer Experience at Singapore Airlines, said: “Since its introduction in 2015, Premium Economy Class has become popular with our customers. They appreciate the added amenities, heightened comfort, and extra personal space it offers, all at an excellent value.” SIA has developed over 200 new appetisers, main courses, and desserts to expand the Premium Economy Class in-flight meals. Meals will consist of a seasonal appetiser, main course, bread, dessert, and cheese and crackers, all served on a full-sized tray. Upgraded bread options include croissants for breakfast or garlic bread rolls for lunch, dinner, and supper. On every flight, customers may choose from two premium main course options, either international or Asian cuisine. Highlights include new dishes such as beef bourguignon served with bacon, mushrooms, vegetables, and potato gratin, Bak Chor Mee (minced pork noodles), and Thai-style Crab Curry served with a combination of jasmine rice and brown rice and seasonal vegetables with egg. Customers may also choose from an expanded Book the Cook menu, which features up to 20 dishes available on rotation for pre-order at least 24 hours before departure. This includes popular choices such as Singapore Style Seafood Hor Fun and Chicken Biryani, as well as new additions like Slow Braised Lamb Ragout, Sake Teriyaki (salmon in teriyaki sauce), and plant-based wellness dishes such as Mushroom Eggplant Meatballs. Customers can enjoy delectable desserts specially crafted for them. These include Chocolate Mousseline Cake, Mascarpone Cream Cake, and Apple Crumble Cheesecake. Meals are accompanied by a small bar of chocolate and upgraded cheese and crackers. The meals will be served in contemporary stoneware glazed porcelain service ware, presented on a linen-lined tray, and neatly tucked silverware, lending an air of elegance to the dining experience. The revamp reflects Singapore Airlines’ dedication to enhancing the Premium Economy Class experience to a class of its own and is a testament to the airline’s commitment to never standing still and continuously innovating to deliver a personalised and world-class in-flight experience. Complementing the meals is a selection of wines and Champagne, curated by SIA’s panel of wine experts exclusively for the Premium Economy Class cabin. In addition to the Charles de Cazanove Brut Tradition NV champagne, customers can choose between the 2023 Wairau River Sauvignon Blanc and the 2022 St Hallett Faith Shiraz. An extensive selection of spirits, including whisky, gin, vodka, signature cocktails like the Singapore Sling, and a variety of beers, will also be available. Non-alcoholic beverage options have also been expanded to include Peppermint and Chamomile teas and hot chocolate from Cadbury. These new additions complement the existing wide range of options, which include soft drinks, fruit juices, coffee, and teas. Between meals, customers can request new snack options such as almonds and cashews and a wide variety of snacks such as potato chips, assorted buns, sandwiches, muffins, and flavoured popcorn. To enhance in-flight comfort, SIA has partnered with Out of the Woods, a US-based manufacturer of eco-friendly and sustainable lifestyle products, to introduce a new amenity kit for Premium Economy Class customers. The amenity pouch is made from eco-friendly Forest Stewardship Council (FSC)-certified kraft paper fabric and includes eyeshades and slippers made from recycled PET material. The kit also incorporates a lip balm packaged in biodegradable material. Toiletries, such as dental kits and moisturisers, will remain available in the lavatory. These enhancements mark a significant step in SIA’s commitment to delivering a distinctive level of service to its Premium Economy Class customers, further solidifying its position as a leader in the global aviation industry. The post Singapore Airlines Unveils Revamped Premium Economy Class Experience first appeared on Stray Nomad Travel News.
Singapore Airlines enhances Premium Economy Class in-flight experience
Singapore Airlines (SIA) unveiled its revamped Premium Economy Class in-flight experience, which includes an improved and expanded selection of food and beverage options, as well as a new amenity kit. These will be available on flights from 31 March 2024. Premium Economy Class customers will now be offered a glass of Charles de Cazanove Brut Tradition NV champagne shortly after take-off. They can peruse a hard copy menu card that lists the wide variety of meal, snack, and beverage options that are available on their flight. Their selected meals will be served in elegant custom-made porcelain Premium Economy Class serviceware. On flights that are at least seven hours long, an all-new Out of the Woods amenity kit, designed exclusively for Premium Economy Class customers, will also be available. These mark the first comprehensive revamp of SIA’s Premium Economy Class in-flight experience since this cabin class was introduced in 2015, allowing the Airline to continue delivering a distinctive level of service to customers. Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines, said: “Since its introduction in 2015, Premium Economy Class has become popular with our customers. They appreciate the added amenities, heightened comfort, and the extra personal space it offers, all at an excellent value. “At Singapore Airlines, though, our philosophy is to never stand still. We regularly gather customer feedback and conduct market research, learn more about the evolving value drivers for travellers, and find innovative ways to continue delivering a personalised and world-class in-flight experience. “Based on these insights, we have undertaken this comprehensive revamp of our Premium Economy Class in-flight offerings, which we believe will delight our customers. The result reflects Singapore Airlines’ dedication to enhancing the Premium Economy Class experience to a class of its own.” Dining Options SIA has developed over 200 new appetisers, main courses, and desserts as part of this expansion of the Premium Economy Class in-flight meals. Premium Economy Class meals will consist of a seasonal appetiser, main course, bread, dessert, and cheese and crackers, all served on a full-sized tray. Upgraded bread options will also include croissants for breakfast or garlic bread rolls for lunch, dinner, and supper. New appetisers include garlic roasted prawns with smoked aioli and Patatas Bravas (Spanish fried potatoes), broccoli salad with hot smoked salmon, and seasonal variations of Japanese cold noodles with soba sauce. Customers may choose from two premium main course options, either international or Asian cuisine, on every flight. Highlights include new dishes such as Beef Bourguignon served with bacon, mushrooms, vegetables, and potato gratin, Bak Chor Mee (minced pork noodles), and Thai-style Crab Curry served with a combination of jasmine rice and brown rice, and seasonal vegetables with egg. Customers may also choose from an expanded Book the Cook menu, which features up to 20 dishes available on rotation, for pre-order at least 24 hours before departure. This includes popular choices such as Singapore Style Seafood Hor Fun and Chicken Biryani, as well as new additions like Slow Braised Lamb Ragout, Sake Teriyaki (salmon in teriyaki sauce), and plant-based wellness dishes such as Mushroom Eggplant Meatballs. Customers can enjoy delectable desserts that have been specially crafted for them. These include Chocolate Feuilletine Cake, Mascarpone Cream Cake, as well as Apple Crumble Cheesecake. Meals are accompanied by a small bar of chocolate, as well as upgraded cheese and crackers. Lending an air of elegance, the meals will be served in contemporary stoneware glazed porcelain serviceware. These will be presented on a linen-lined tray, along with neatly tucked silverware. Complementing the meals are a selection of wines and Champagne, curated by SIA’s panel of wine experts exclusively for the Premium Economy Class cabin. In addition to the Charles de Cazanove Brut Tradition NV champagne, customers can choose between the 2023 Wairau River Sauvignon Blanc and the 2022 St Hallett Faith Shiraz. An extensive selection of spirits including whisky, gin, vodka, signature cocktails like the Singapore Sling, and a variety of beers, will also be available. Peppermint and Chamomile teas, as well as hot chocolate from Cadbury, have also been added to the non-alcoholic beverage selection. These complement the existing wide range of options including soft drinks, fruit juices, coffee, and teas. Between meals, customers can request for new snack options such as almonds and cashews. These are on top of the existing wide variety of snacks such as potato chips, assorted buns, sandwiches, muffins, as well as flavoured popcorn. Brand New Premium Economy Class In-flight Amenity Kit SIA has partnered with Out of the Woods, a US-based manufacturer of eco-friendly and sustainable lifestyle products, to introduce a new amenity kit for Premium Economy Class customers. The amenity pouch is made from eco-friendly Forest Stewardship Council (FSC)-certified kraft paper fabric, and includes eyeshades and slippers made from recycled PET material. The kit also incorporates a lip balm packaged in biodegradable material. Toiletries, such as dental kits and moisturisers, will continue to be available in the lavatory.
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Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.
TDM Travel Trade Excellence Awards Asia 2024
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.
TDM Travel Trade Excellence Awards Middle East 2024
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.
TDM Travel Trade Excellence Awards Thailand 2024
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.