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Malaysia Airlines and Singapore Airlines Elevate Regional Travel With Refined Joint Business Partnership
Two of Southeast Asia’s most storied flag carriers are stepping into a new era of collaboration. Malaysia Airlines Berhad and Singapore Airlines have now formalised a strategic joint business partnership, following regulatory approvals in Singapore and Malaysia, setting the stage for a more seamless, premium travel experience between the two neighbours and across their wider networks. A Carefully Curated Alliance This is not a hurried commercial tie‑up, but the considered evolution of a relationship first inked in 2019 and steadily deepened over time. With the blessing of the Civil Aviation Authority of Malaysia and the Competition and Consumer Commission of Singapore, the partnership now moves from concept to execution, allowing both airlines to design the route between Malaysia and Singapore as a genuinely integrated air corridor. Behind the scenes, the joint business will introduce revenue sharing on selected flights, harmonised schedules, joint fare products and coordinated corporate travel offerings. For travellers, the mechanics are invisible; what they will feel is a route that simply works better – more departures at the right times, smarter connections and a sense that the two networks have been stitched together with intent rather than convenience. A Finer Weave of Connectivity The Malaysia–Singapore air bridge has always been busy; this partnership aims to make it beautifully efficient. By aligning frequencies and timings, the carriers are building a timetable that respects the rhythms of both business and leisure travel – early mornings for day‑return executives, well‑spaced midday and evening banks for onward connections, and smoother flows into long‑haul departures. Yet the impact extends far beyond the short hop between the two capitals. Singapore Airlines already carries the Malaysia Airlines code to European and African gateways such as Barcelona, Brussels, Copenhagen, Istanbul, Johannesburg, London, Rome and Zurich, while Malaysia Airlines brings the Singapore Airlines code into the heart of Malaysia through 15 domestic points from Alor Setar to Tawau. The result is a finely woven mesh: secondary Malaysian cities now sit just a well‑timed connection away from Europe and beyond, and global travellers enjoy a more graceful entry into Malaysia than ever before. Loyalty, Reimagined as Privilege For the region’s most frequent flyers, the partnership is as much about recognition as it is about routes. The reciprocal cross‑participation between Enrich and KrisFlyer, introduced in 2024, has matured into a quietly powerful benefit: members can now earn and redeem across a curated portfolio of flights that read like a connoisseur’s map of the world. Enrich members can sweep their points from Kuala Lumpur through Singapore to European icons such as London, Rome and Zurich, or to the drama of Cape Town and Johannesburg, with accrual and redemption available in both Economy and Business Class on selected services. KrisFlyer members, meanwhile, gain meaningful access into Malaysia’s interior – places like Kuching, Kota Bharu and Miri – along with the flagship Kuala Lumpur–London and Kuala Lumpur–Singapore sectors. It is an alliance that rewards curiosity as much as loyalty. A Statement of Intent for the Region In an era of rapid consolidation and shifting alliances, this joint business reads as a confident statement of intent. For Malaysia Airlines, it dovetails with its Long‑Term Business Plan 3.0, adding scale and resilience to its network while preserving its sense of place and hospitality. For Singapore Airlines, it deepens its already formidable reach into a key neighbouring market and reinforces its role as a premium gateway for the region. Most importantly, it acknowledges an enduring truth: the air links between Malaysia and Singapore are not merely commercial. They carry families, histories, trade and ideas. By elevating those links with carefully designed schedules, shared commercial risk and enriched loyalty benefits, the two carriers are not just competing more effectively – they are curating a more considered way to move through Southeast Asia. For travellers who value refinement over rush, and connectivity over complexity, this is a partnership that promises journeys as thoughtfully crafted as the destinations they connect.
Airbus opens logistics hub in Singapore
Airbus Helicopters has inaugurated a new regional logistics hub in Singapore, significantly expanding its support and services in the Asia-Pacific region. The facility is designed to streamline the supply chain, offering faster and more reliable parts distribution to customers in 21 countries and territories. Vincent Dubrule, Senior Vice President Asia-Pacific at Airbus Helicopters, stated, "This new regional logistics hub marks a pivotal milestone, positioning Singapore at the heart of our global support network." The Singapore hub is part of a broader regional logistics network that includes parts distribution centres in Hong Kong and Perth, Australia. These sites collectively support 12 customer centres with dedicated material support and logistics teams managing spares, repairs, aircraft on ground (AOG), and HCare programmes. Spanning nearly 2,000 square metres, the facility features four loading bays and houses over 20,000 part numbers for new spares and maintenance, repair, and overhaul (MRO). To enhance efficiency, the hub is equipped with four vertical lift modules (VLM), an automated storage system that optimises floor space and accelerates retrieval times for critical components. Additionally, the logistics hub includes a specialised 55 square metre elastomers room to protect sensitive inventory. This 'warehouse within a warehouse' maintains a controlled temperature range to safeguard up to 2,000 critical components, ensuring their long-term reliability. The facility launched with an initial inventory valued at $10.5 million (EUR 10 million), with plans to double as it reaches full operational capacity This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
Singapore tourism receipts hit record high in 2025
Singapore's tourism industry experienced robust growth in 2025, with tourism receipts reaching S$23.9 billion from January to September, marking a 6.5% rise from 2024 and setting a record for this period. The Singapore Tourism Board (STB) attributes this success to the country's unique offerings and strategic initiatives aimed at enhancing its global appeal. International visitor arrivals totalled 16.9 million, a 2.3% increase compared to the previous year. Mainland China led the visitor numbers with 3.1 million arrivals, followed by Indonesia, Malaysia, Australia, and India. Melissa Ow, Chief Executive of STB, stated, "We are attracting visitors who value the distinctive experiences that Singapore offers." The growth in tourism receipts was driven by sectors such as Sightseeing, Entertainment & Gaming, and Food & Beverage, each witnessing a 15% increase. Mainland China, Indonesia, and Australia were the top contributors to tourism receipts, with Mainland China's spending on food and beverage growing by 19%. The hotel industry also saw stable performance, with an average occupancy rate of 81.9% and the addition of 644 new hotel rooms. The cruise sector flourished, with a 10% increase in ship calls and a 9% rise in passenger throughput, reinforcing Singapore's status as a leading cruise hub. New attractions and events played a significant role in boosting visitor spending. Notable openings included Rainforest Wild, Curiosity Cove, and the Singapore Oceanarium. Major events such as the FORMULA 1 Singapore Grand Prix and ART SG attracted large crowds, further solidifying Singapore's reputation as a premier events destination. Looking ahead, Singapore's tourism sector is poised to exceed STB's projections for 2025, with full-year tourism receipts expected to reach between S$29.0 billion and S$30.5 billion. The continued development of unique experiences and infrastructural expansions, such as Marina Bay Sands' new ultra-luxury development, are set to sustain this growth trajectory This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
Tan Boon Khai named CEO of Therme Group Singapore
Therme Group announced the appointment of Tan Boon Khai as chief executive officer for Therme Group Singapore. With over three decades’ experience in both the public and private sectors in Singapore, Tan will lead the development of Therme Singapore, Asia’s first next-generation urban wellbeing destination at Marina South, as part of Therme Group’s global expansion in the fast-growing wellness space. Therme Group founder and CEO Robert Hanea remarked on the appointment: “We warmly welcome Boon Khai as a key member of Therme Group, as we embark on our global expansion, building on the success of Therme’s social wellness infrastructure over the last 15 years. Boon Khai brings with him a proven track record in development, management and hospitality, and we are delighted that he has joined us in developing the next evolution of Therme’s wellness experience in Singapore, and bringing wellness to all locals and visitors in Singapore and the surrounding region.” Therme Group Asia chairman Mah Bow Tan added: “Therme Group’s entry into Singapore marks a significant milestone in realising the vision of Therme Group to make wellness accessible to all. Asia, particularly Singapore, presents great opportunities for Therme Singapore to showcase its wellness concepts and technology. Boon Khai’s leadership track record, deep expertise and strong stakeholder relationships will be invaluable in ensuring that Therme Singapore becomes an iconic wellness destination in Singapore, enhancing the vibrancy of the new Marina South Coastal area, and delivering on Therme’s vision of Wellness for All.” Getting to know Tan Boon Khai Prior to joining Therme Tan was the CEO of JTC Corporation, where he spearheaded numerous transformations across Singapore’s industrial landscape. Previously, he served as chief executive of the Singapore Land Authority, senior vice-president at CapitaLand, and regional general manager for Singapore and Malaysia at Ascott Limited, the world’s largest serviced residence operator. A lawyer by training, Tan began his career as a justice’s law clerk and has held various portfolios as a lawyer in the private sector and with the government. He said of his appointment: “I am honoured to join Therme Group at such an exciting and pivotal moment in its global journey. Singapore is uniquely positioned to become a leading hub for urban wellbeing in Asia, and I look forward to working closely with our partners and stakeholders to bring Therme Singapore’s vision to life, creating a world-class destination that enhances quality of life for both locals and visitors.” Where wellbeing matters Therme Group’s first destination in the region, a S$1 billion, state‑of‑the‑art wellbeing resort set to open in Singapore in 2030, will be Asia’s first large‑scale social wellbeing development. Located on a four-hectare waterfront site next to Marina Barrage and Gardens by the Bay, Therme Singapore is designed as an inclusive destination for all. The wellness destination aims to make holistic wellness accessible to everyone while promoting healthy living, social connection, and community vitality. It is expected to attract around two million visitors a year when at full operational capacity, with roughly half coming from overseas.
Malaysia Airlines and Singapore Airlines formalise partnership
Malaysia Airlines Berhad (MAB) and Singapore Airlines (SIA) recently confirmed the formalisation of their joint business partnership. This most recent agreement follows the Civil Aviation Authority of Malaysia’s (CAAM) approval of the matter last month, as well as that of the Competition and Consumer Commission of Singapore in July 2025. The approvals enable MAB and SIA to begin work progressively on deepening their commercial partnership, enhancing connectivity and offering greater flexibility for customers travelling between Malaysia and Singapore. Potential initiatives include revenue sharing flights between the two countries, joint fare products, coordinated flight schedules, and joint corporate travel arrangements across both markets. The carriers will communicate further details as they are rolled out. Moving forward together Malaysia Aviation Group managing director Izham bin Ismail pointed out how the formalisation of the strategic joint business partnership with Singapore Airlines represents a step in advancing the Group’s Long-Term Business Plan 3.0, positioning Malaysia Airlines for its next phase of growth. He said: “This collaboration brings together complementary frequencies and aligned schedules, enabling deeper connectivity between Malaysia and Singapore. Over time, it reinforces Malaysia Airlines’ competitive position by enhancing scale, relevance, and network resilience across key markets.” At the same time, SIA chief executive Goh Choon Phong remarked: “I would like to thank the authorities in both Singapore and Malaysia, whose approvals pave the way for this deeper strategic partnership between Singapore Airlines and Malaysia Airlines. Our win-win collaboration strengthens both carriers’ operations, while delivering enhanced value to customers across our combined networks. This also reinforces the long-standing and deep people-to-people and trade links between Singapore and Malaysia, supporting economic growth and connectivity that will benefit both nations.” Since signing an agreement in October 2019, MAB and SIA have progressively expanded their codeshare arrangements. Today, SIA codeshares on Malaysia Airlines’ services between Kuala Lumpur and Singapore, London (Heathrow), and 15 domestic destinations¹ within Malaysia. MAB codeshares on SIA’s services between Singapore and Kuala Lumpur and Penang in Malaysia, as well as between Singapore and Barcelona, Brussels, Cape Town, Copenhagen, Istanbul, Johannesburg, London (Heathrow), Rome, and Zurich. In February 2024, both carriers introduced reciprocal cross-participation between their frequent flyer programmes, allowing members to earn Enrich points and KrisFlyer miles on selected flights operated by the airlines.
Qantas launches New Zealand sale for Singapore travellers
Australia's national carrier, Qantas, has announced a 'New Year, New Zealand' sale, aimed at making travel from Singapore to New Zealand more accessible. The sale, which features special promotional fares, will run from 22 January to 31 January 2026, covering Economy Class travel from March to November 2026. The campaign provides seamless connections for Singapore travellers to New Zealand's North Island hubs, Auckland and Wellington, as well as the South Island's Christchurch, via Sydney. This initiative is part of Qantas's strategy to enhance connectivity for Singapore customers, offering a premium travel experience to explore New Zealand's renowned landscapes. Nick McGlynn, Executive Vice President, Asia Qantas, stated, "Singapore remains a key strategic market for Qantas, and we are seeing strong growth in demand for travel to aspirational destinations like New Zealand. As part of our ongoing commitment to enhancing connectivity for our customers in Singapore, we are thrilled to launch the ‘New Year, New Zealand’ campaign." Return fares start from $640 (S$880) for Singapore to Christchurch, $651 (S$895) to Auckland, and $661 (S$908) to Wellington, all via Sydney. The fares include checked baggage, food and beverages, and in-flight entertainment. Travellers can book these fares through qantas.com or travel agents. Additionally, Qantas Explorer offers discounted fares to regional destinations across New Zealand, allowing Singapore travellers to further explore the country. The sale ends at 11:59pm on 31 January 2026, with terms and conditions applicable. ```
Atiom reveals the Singapore hotels taking the lead in its Hotel Service Index
AI-driven hospitality-centric behavioural change platform Atiom officially released its annual Hotel Service Index report for the Asia Pacific hospitality scene. The report analyses the Staff Service Sentiment Index (SSI) across 180 hotels to rank top-performing properties in nine countries and identify the key drivers of guest experience. Atiom chief executive Matt Spriegel said of this year’s report: “We are pleased to release our annual APAC Hotel Service Index once again. By offering clear, data-driven insights, we enable hospitality leaders to benchmark performance, improve service quality, and enhance the overall guest experience." The 2025 Singapore report Atiom’s 2025 report highlights a shift in Singapore's hotel market towards high-value, experiential travel. While international visitation remains 4.3 percent below pre-pandemic levels, revenue is projected to grow at 6.8 percent CAGR through 2030, reflecting increased demand for personalised, culturally immersive experiences. Delivering this level of service requires greater warmth and engagement from staff, supported by automation of routine tasks; an increasingly critical factor given Singapore's ongoing hospitality labour shortage, which is estimated to reduce sector growth by 1.4 percent. Singapore’s best in service Hotel Indigo Singapore Katong by IHG topped the list, taking the lead in terms of overall service quality. The Singapore rankings are as follows: Hotel Indigo Singapore Katong By IHG Voco Orchard Singapore by IHG Sofitel Singapore City Centre Oasia Hotel Downtown Singapore By Far East Hospitality Holiday Inn Singapore Orchard City Centre, an IHG hotel Mandarin Oriental, Singapore Amara Singapore The Barracks Hotel Sentosa By Far East Hospitality Capella Singapore Raffles Hotel Hotels were evaluated using SSI, a proprietary metric that analyses thousands of online guest reviews through deep learning and assesses a sentiment across 11 experience factors, including staff service, value for money, check-in and reservation process, amenities, rooms, views, food and beverage, location, and special event handling.
National Gallery Singapore unveils The Gallery Benches initiative
National Gallery Singapore has launched The Gallery Benches, a public art initiative featuring ten red benches shaped from the Gallery’s logo, placed across various locations in Singapore from 9 to 18 January 2026. Eugene Tan, CEO and Director of National Gallery Singapore, stated, “The Gallery believes that art is for anyone and everyone. These benches are a simple way of meeting people where they already are.” The benches are located in diverse settings, including Clarke Quay, East Coast Park, and Orchard Road, reinforcing the Gallery’s commitment to engaging the public. The project will be documented through film and photography, capturing interactions around the benches. As the Gallery enters its second decade, The Gallery Benches project underscores its role as a civic space, inviting the public to pause and engage with art beyond museum walls. Everyday art This project aims to integrate art into everyday life by inviting the public to interact with these benches in parks, neighbourhoods, and cultural districts. As such, its organisers seek to demystify art, making it approachable and part of daily life, serving as a new model of public support for the arts, as highlighted by Aun Koh, Assistant Chief Executive (Marketing and Development), who noted the importance of visible, inclusive art in public spaces. The benches likewise serve as a platform for a new fundraising initiative, allowing organisations and individuals to adopt a bench for three years. Contributions will support the Gallery’s mission to make art accessible, funding exhibitions, access programmes, and arts and wellness initiatives; after the public display, the benches will be installed within the Gallery from 24 January 2026. ```
Artyzen Singapore regales couples with Love, Upgraded for Valentine’s Day
Artyzen Singapore raises the bar for romance on Valentine's Day with Love, Upgraded: The Ultimate Valentine's Day Stay Package. Priced at S$28,888 with a minimum two-night stay, the package is available for stays from 13th to 15th February or 14th to 16th February. Designed for couples who want to go big without lifting a finger, Love, Upgraded brings together an award-winning Penthouse stay and a series of curated experiences, all thoughtfully planned from start to finish. Go all in on Valentine's, penthouse-style Every element of Love, Upgraded has been considered, from the first toast to the final send-off, to create a Valentine's guests will genuinely remember. Think over-the-top Penthouse décor done up for the occasion, a bouquet of 999 roses, and unhurried time together with wellness and in-suite rituals. When it is time to dress up, the night continues at Quenino, MICHELIN-selected, where bold Southeast Asian flavours are reimagined with precision and finesse, served as a Valentine's dinner with wine pairing. From there, take the celebration beyond the hotel with standout moments on land and sea, capped off with a destination-worthy finale outside Singapore, including an overseas getaway you can save for another special occasion or anniversary. Love on top At the centre of it all is the hotel's award-winning Penthouse, Artyzen Singapore's crown jewel. Set on the 20th floor and spanning 448 sqm, it's built like a private residence in the sky. A sky garden greets guests on arrival, while four-metre ceilings and full-height glazing open the suite to sweeping green views. Inside, the Penthouse is thoughtfully laid out for both slow mornings and proper celebrations, with a grand living and dining salon, a Miele-equipped kitchen, and a private gym fitted with TechnoGym equipment.
ATPI Singapore conferred prestigious Global Travel Management Company of the Year award
Ali Hussain, Regional Managing Director, ATPI - Asia Pacific (far right) and Kelly Jones, Managing Director, ATPI - Southeast Asia & China (far left), receiving the award for Global Travel Management Company of the Year at the TDM Travel Trade Excellence Awards in Singapore The company was recognised for its commitment to excellence and innovative, industry-leading solutions and services. ATPI Singapore has been recognised as the Global Travel Management Company of the Year at the prestigious TDM Travel Trade Excellence Awards 2025 - Asia. The acknowledgement underlines the company’s commitment to travel management excellence and its industry-leading solutions and service levels that address industry-specific challenges and requirements. ATPI Singapore took home top honours in a category that awards the travel management company offering seamless, scalable travel solutions for multinational corporations and global enterprises. The award winner provides integrated travel services across multiple regions and manages intricate travel needs whilst ensuring cost efficiency, security and an outstanding experience for business travellers worldwide. The TDM Travel Trade Excellence Awards - Asia acknowledges the pinnacle of excellence in the travel industry and spotlights key players that consistently redefine industry standards and elevate customer experiences. It honours industry leaders who push boundaries through groundbreaking technologies, sustainable practices, and unparalleled service. The win reinforces ATPI’s standing as a long-time global leader in corporate and specialist travel management. The company was acquired by Direct Travel in September 2025, creating a powerhouse that combines worldwide strength with personal service, bringing unmatched expertise and a client-first culture across 100 countries, which drives over USD6b in annual travel volume. “This award reflects our continuous commitment to delivering leading-class travel management services with a deep emphasis on innovation, personalised services and an unerring adaptability to evolving industry trends,” said Ali Hussain, Regional Managing Director, ATPI Asia. “We focus on excellence at every touchpoint via award-winning account management that builds lasting partnerships, industry-leading solutions and service levels and unmatched content provisions that empower smarter decision-making.” Accomplishments that redefine business travel ATPI specialises in delivering innovative, highly bespoke solutions across various industries, including corporate, marine, energy, sports, group travel, and event management. Its service philosophy of “big enough to matter, small enough to care” sets new benchmarks in consistency and service. The company’s Net Promoter Score of 53.67, exceptional SLA response times within 90 minutes for email requests and a 14-second average phone pick-up outperform the industry standard. These components are supported by a high staff retention of 98%, which preserves long-standing expertise. Innovation at ATPI is not an add-on but a strategic backbone, designed to reimagine how global enterprises manage travel at scale. These purpose-built solutions, utilising technology that is integrated, intuitive and aligned to how organisations operate, address the most persistent pain points in business travel - complexity, risk management, sustainability, and user adoption. These include Avenir: Travel Edition, the industry’s first truly open, all-in-one SaaS booking platform transforming global travel management from the ground up. The platform’s impact has been recognised across the industry, landing it on Business Travel Magazine’s 2025 Tech Hotlist, standing out amongst 15 recipients as a travel tech innovation genuinely shaking up the sector. Other specialised proprietary platform ecosystems include ATPI TravelHub, a single global gateway to unify all aspects of travel management; CrewHub and CrewLink for seamless, end-to-end crew travel management; and ATPI Traveller Tracking System, which anticipates disruptions before they escalate by overlaying location data with geopolitical, weather and transport intelligence. The industry’s most accurate travel carbon calculator, ATPI Halo, meanwhile, keeps sustainability front and centre by using actual flight data rather than carbon impact estimates at the point of booking to allow for more responsible choices before tickets are purchased. ATPI’s philosophy towards innovation is proactive rather than reactive, where challenges are anticipated, disruptions prevented, and strategic priorities embedded into everyday travel. This combination of technology, responsibility and traveller wellbeing is where the company sets industry milestones. During regional unrest in Asia, for instance, their Traveller Tracking System proactively identified at-risk travellers, rerouted them and informed client teams before the crisis escalated, turning what could have been a major disruption into a minor itinerary adjustment. The Global Travel Management Company of the Year award is a testament to ATPI Singapore’s ability to manage global programmes whilst emphasising the individuals behind every booking. This deep-seated commitment to operational excellence, customer experience and traveller wellbeing enables the company to provide global services with seamless consistency across borders and deliver the responsiveness and local knowledge that complex operations demand. The TDM Travel Trade Excellence Awards 2025 - Asia is presented by Travel Daily Media Magazine. To view the full list of winners, click here. For more information on the awards programme, you may contact Danica Avila at (+65) 3158 1386 or danica@traveldailymedia.com.
InterContinental Singapore Robertson Quay
Nanson Road, InterContinental Singapore Robertson Quay by IHG, Singapore Singapore
Pan Pacific Singapore
Raffles Boulevard, Pan Pacific Singapore, Singapore Singapore
Pullman Singapore
Orchard Road, Pullman Singapore Orchard, Singapore Singapore
Singapore Tourism Board (STB)
Orchard Spring Lane, Singapore Tourism Board, Tourism Court, Singapore Singapore
OOm Singapore
141 Middle Road, GSM Building #05-04, Singapore 188976
Algordanza Singapore
60 Paya Lebar Square #08-17 Singapore 409051
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