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‘SH Hotels & Resorts’ become ‘Starwood Hotels’
SH Hotels & Resorts, the parent company of award-winning brands including 1 Hotels, Baccarat Hotels, and Treehouse Hotels, is celebrating its 10th anniversary by officially rebranding as Starwood Hotels, reviving the iconic global brand created nearly 30 years ago by Barry Sternlicht, one of the most innovative and influential leaders in modern hospitality. Along with this bold change, Starwood Hotels is poised for significant growth in 2025, with more than 40 properties open or in development across its three brands on four continents. The rebranding is an exciting return of a trusted name that redefined the hospitality industry. In Sternlicht’s time as Chairman & CEO leading Starwood Hotels & Resorts, it became the largest hotel company in the world measured by EBITDA and built legendary brands that outperformed globally and still enjoy wide success today. Sternlicht also created W Hotels, grew St. Regis from a single property into a global luxury hotel collection, and transformed the industry by redefining and reviving brands like The Luxury Collection, Sheraton, Westin, Le Meridien, and Four Points. Additional innovations include the creation of Westin’s Heavenly Bed and Starwood Preferred Guest, one of the most beloved frequent traveler programs of its time. Sternlicht and the company received numerous awards centered on innovation and brand distinction. “Reintroducing the Starwood Hotels name is personally very exciting for me. It’s a tribute to a legacy that millions of people know and trust—and it comes at a decisive moment in our company’s history,” says Sternlicht, Founder and Chairman of Starwood Hotels and Chairman of Starwood Capital Group. “Over the past decade, SH Hotels & Resorts has built three extraordinary brands, including the mission-driven 1 Hotels, which demonstrates how guests can live a luxurious, sustainable life without sacrifice. I didn’t want to do another typical hotel brand after W. The world doesn’t need another brand, it needs a better 1. By reviving the Starwood Hotels name, we aim to marry this trusted legacy of youth, innovation, and guest focus with our modern, tech-enabled, personalized approach to hospitality. As we take this next step, we’re doubling down on our mission to inspire, innovate, and make a difference—for our guests, our partners, and the planet.” As it embarks on this next chapter, Starwood Hotels is celebrating not just where it’s been but where it’s going. This milestone year brings global growth, driven by forward-thinking initiatives, industry-leading sustainability, and a robust development pipeline. This includes the debut of flagship properties in Tokyo, Melbourne, and Copenhagen, as well as further expansion into dynamic new markets such as the Middle East and Southern Europe. “Starwood Hotels once disrupted the industry under Barry’s leadership. On the 10th anniversary of SH Hotels & Resorts, we will build on that legacy and become an even more innovative and forward-thinking company,” says Raul Leal, CEO of Starwood Hotels. “Our cadre of unique brands with distinctive offerings, brought to life by the best team members in the industry, will delight and surprise experience seekers of all ages around the globe.” 1 Hotels & Homes: A Decade of Nature-Inspired Travel The 1 Hotels brand launched in 2015 with the opening of Miami’s 1 Hotel South Beach and New York City’s 1 Hotel Central Park, setting a new benchmark for biophilic design and sustainable practices in hospitality. Over the past decade, the brand has expanded into major global destinations, including Brooklyn (New York City), West Hollywood (Los Angeles), Sanya (China), Toronto, Nashville, San Francisco, Hanalei Bay (on the Hawaiian island of Kauai), and Mayfair (London). “As we reflect on a decade of 1 Hotels, we’re proud of how far we’ve come in inspiring guests to care for the planet,” says Sternlicht. “With our new openings, we’re bringing our mission to new markets and continuing to raise the bar for sustainable luxury.” Consistent with the 1 Hotels brand mission to connect guests to nature and do good for people and planet, the company is partnering with Arbor Day Foundation to donate 100,000 trees to nurseries in preparation for reforestation efforts in Los Angeles to help restore vital green spaces. Los Angeles is home to 1 Hotel West Hollywood, which supported first responders with much-needed complimentary rest during the recent wildfires and is providing extended-stay discounts for displaced families. Furthering its platform for change, the groundbreaking MISSION—1 Hotels’ membership program, which highlights the evolution of loyalty and delivers a hyper-personalized guest experience while providing a platform to give back to the planet—will continue to evolve. By empowering guests to make meaningful contributions to environmental and social causes, MISSION is an opportunity for every stay at 1 Hotels to leave a positive impact. In 2025, 1 Hotels & Homes will continue its legacy of environmentally conscious hospitality with exciting new properties: 1 Hotel Seattle (Spring 2025): Drawing inspiration from the Pacific Northwest’s stunning natural beauty, this 153-room property will feature immersive designs and reclaimed materials that celebrate the region’s unique heritage. 1 Hotel & Homes Melbourne (mid-2025):Centered around an iconic structure along the Yarra River, this Australian waterfront sanctuary will have 277 guest rooms, 114 residences, and a wellness center focused on holistic rejuvenation—a true urban retreat. 1 Hotel Copenhagen (Summer 2025): Opening in the heart of Denmark’s capital, this 288-key property will align with Copenhagen’s ambitious carbon-neutral goals via cutting-edge energy efficiency and green architecture. 1 Hotel Tokyo (Fall 2025): Marking the brand’s highly anticipated debut in Asia, this serene sanctuary in the heart of Tokyo will blend nature-inspired design, environmental innovation, and Japan’s rich cultural heritage. Openings beyond 2025 include Cabo San Lucas (Mexico), Paris, Elounda Hills (Crete), Austin (Texas), Riyadh (Saudi Arabia), and San Miguel de Allende (Mexico). Baccarat Hotels & Residences: Redefining Glamour Baccarat Hotels embodies the timeless elegance, craftsmanship, and artistry of the namesake crystal brand. Following the success of its flagship property—Baccarat Hotel New York—the brand will be expanding into some of the world’s most iconic destinations in the coming years, including Rome, Florence, Riyadh (Saudi Arabia), Dubai, and the Maldives. Treehouse Hotels: Whimsical Escapes Treehouse Hotels, the newest of Starwood’s three brands, brings playful design and a nostalgic sense of awe and wonder to the hospitality landscape. “We want guests to escape to the carefree joy of their youth—playful, fun, engaging, and an oasis of entertainment,” says Leal. After the highly acclaimed debut of its flagship property in central London, the brand is expanding its joyful ethos to new destinations: Treehouse Manchester (UK) (Spring 2025): This transformed 14-story property will include whimsical communal spaces, imaginative design elements, and locally inspired programming that celebrates Manchester’s diverse culture. Treehouse Silicon Valley (Spring 2025): Located in Sunnyvale, CA—the heart of tech innovation—this 254-key property features locally inspired fun amenities, thoughtful programming, several food & beverage offerings, and dynamic spaces for social and business gatherings. Additional hotels in the pipeline include Adelaide (Australia), Riyadh (Saudi Arabia), and Brickell (Miami). Branded Residences As part of the growth strategy of 1 Hotels & Homes and Baccarat Hotels & Residences, several new branded residences are in development. Existing properties include 1 Homes South Beach and Baccarat Residences New York. Upcoming Baccarat Residences will complement hotel openings in Dubai, the Maldives, and Riyadh, while new 1 Homes locations are launching alongside hotels in Melbourne (debuting this year), Crete, and San Miguel de Allende. Baccarat Brickell is planned as a standalone development. Elevating the Guest Experience Through Culinary Journeys and Holistic Wellness Dining and wellness will continue to be at the heart of Starwood Hotels’ approach to hospitality and remain core elements of the guest experience. With a dedicated focus on creating memorable moments, the company collaborates with some of the world’s most celebrated chefs and wellness pioneers to deliver original experiences. In London, 1 Hotel Mayfair’s signature restaurant, Dovetale—helmed by two Michelin-starred chef Tom Sellers—has reimagined modern European cuisine. Across the Atlantic, 1 Hotel Central Park features Jams by Jonathan Waxman, a pioneer in farm-to-table dining. The highly anticipated Treehouse Silicon Valley is debuting Valley Goat, where James Beard Award-winning chef Stephanie Izard will showcase the seasonal bounty of Northern California. And at 1 Hotel South Beach, James Beard Award-winning chef Michael Solomonov is about to introduce AVIV, celebrating the rich flavors of Israel and the broader region, paired with locally sourced ingredients. Wellness is a natural extension of Starwood Hotels’ mission to live in harmony with nature. Designed to nurture mind, body, and spirit, the properties feature experiential programming that connects guests to nature while promoting holistic well-being. Nearly every 1 Hotels property features the Bamford Wellness Spa, created in partnership with Carole Bamford, a pioneer in organic, sustainable, and holistic living. Bamford Wellness Spas offer treatments inspired by traditional therapies and local influences. On the island of Kauai, 1 Hotel Hanalei Bay elevates wellness to new heights with a revolutionary approach to well-being that includes regenerative medicine, precision therapies, an 18,000 square-foot Bamford Wellness Spa, and Anatomy, a cutting-edge fitness center. With a foundation in sports science and strength conditioning, Anatomy’s programs offer a performance-focused edge to personal fitness. “Through thoughtful culinary and wellness experiences, we strive to recharge the soul, nurture the body, and inspire a deeper connection to the world around us,” says Leal. “It’s not just about offering amenities—it’s about creating transformative moments that stay with our guests long after they leave.” Looking Ahead: Building a Sustainable Future Sustainability has and will continue to be a cornerstone of Starwood Hotels’ growth strategy. Every aspect of the company reflects a profound commitment to the planet and its people, integrating eco-conscious design, operations, and guest experiences that harmonize with the natural world. This commitment is evident through measurable accomplishments. All properties work to achieve LEED, BREEAM or similar certification, demonstrating a dedication to sustainable design, construction, and operations. To date, SH Hotels & Resorts has offset 46,612 tons of CO2, significantly reducing its environmental footprint. Expanded zero-waste programs have resulted in a 75% diversion rate, with 3.4 million pounds of materials recycled annually. Certified Sustainable Gatherings have achieved a 99.6% diversion rate, setting a new standard for eco-conscious events. In addition, 417,265 pounds of materials have been reused and donated in 2024 alone, including more than 52,681 pounds of food donated to over 35 charity partners. Properties like the new 1 Hotel & Homes Melbourne showcase thoughtful preservation and eco-sensitive change: The centerpiece of the hotel is the iconic Goods Shed No. 5, an example of adaptive reuse that preserves the city’s cultural heritage while incorporating circular economy principles and innovative sustainability practices. At the new 1 Hotel Seattle, reclaimed timber, biophilic design elements, and moss-inspired art seamlessly merge the built environment with the Pacific Northwest’s natural beauty. Across the portfolio, plant-forward menus and partnerships with local farms highlight a dedication to rethinking culinary practices while minimizing environmental impact. Guests encounter sustainable details at every turn, from organic bath products and upcycled amenities to refillable water stations that reduce reliance on single-use plastics. The focus on sustainability extends beyond physical spaces to the people who bring this mission to life. To deliver these transformative experiences, the team will grow from 3,900 to more than 5,000 members in 2025. Community engagement programs like the 1 Less Thing initiative—which encourages mindful disposal—and partnerships with local organizations further amplify this impact, providing meaningful contributions to the communities surrounding each property. “Our journey has just begun,” says Sternlicht. “As we embrace bold ideas, expand into new markets, and continue to reinvent the hospitality landscape, we hope to build a legacy that will inspire future generations. The best is yet to come.”
Starwood Capital’s Barry Sternlicht launches Treehouse Hotels in London
1 Hotel Brooklyn Bridge The founder of hip luxury chain W Hotels, and chairman and CEO of Starwood Capital Group, Barry Sternlicht, unveiled his latest venture in the British capital this week, with the opening of London branch of Treehouse Hotels. Described by Sternlich as being “the little brother of the 1.” Treehouse is less serious, more torn jeans and t-shirts and infinitely accessible. Sunny, homey, witty and fun. The London property will be the first of the brand’s inventory to open, with additional locations in the US, and further afield, launching in the coming months. “It’s really exciting to showcase our first property in one of the great travel markets in the world, London. I believe this Treehouse, with its truly sensational rooftop lounge and bar, will fill a void in the London marketplace which is missing a hotel that revels in the fun of it all and doesn’t take itself too seriously” said Sternlicht. Barry Sternlicht The restaurant and bar will be operated by The Madera Group, an L.A. based international hospitality group that owns and operates venues in Southern California and Arizona, including Tocaya Organica and Toca Madera. “Partnering with industry pioneer Barry Sternlicht is an honor for us and aligns exceptionally well with our mindset of innovation and striving to raise the experience of our guests to new heights. Our landmark location on Regent Street will provide the perfect stage to spearhead a new type of hotel experience and we look forward to delivering the global showcase of the first Treehouse hotel in the world with our new partners Starwood Capital Group and SH Hotels & Resorts,” said Aneil Handa, director of, owners, the Cairn Group .
Starwood Capital Group acquires Hilton UK portfolio
Hilton Belfast Starwood Capital Group, a global investment firm headquartered in the USA, announced on 26 February its acquisition of seven Hilton hotels in the UK region. The purchased Hilton hotels are located in several of the UK’s top hotel markets. It includes London, Edinburgh, Bath and Belfast, all of which benefit from high occupancies, high barriers to entry, and solid investment fundamentals. The portfolio of over 1,300 rooms was purchased from Park Hotels & Resorts for GBP £135 million. Starwood Capital Group is planning to refurbish a number of the properties in order to further improve its operating performance and upgrade its asset values. Kew Green, one of the UK's leading hotel management companies, will manage the newly acquired portfolio under franchise agreements with Hilton Worldwide. The sale marks the second acquisition in 12 months where Starwood and Kew Green have partnered, following the successful acquisition of the 298-key Holiday Inn Manchester in April 2017. Hilton Bath City "We are delighted to be partnering with Kew Green on yet another exciting transaction involving prime UK city centre assets," said Jon Asumendi, vice president at Starwood Capital Group. "We are acquiring this well-located portfolio at a substantial discount to replacement cost and with significant upside potential still to be realized. We look forward to investing in these properties alongside Kew Green and leveraging Starwood Capital Group's hospitality expertise to maximize portfolio performance and investment returns." Hilton Edinburgh "Adding seven high-quality Hilton branded assets to our Management Platform is an exciting step forward for the Kew Green Group. We are also very pleased to be partnering with Starwood Capital Group for the second time to unlock opportunities in the portfolio, where we can create value together," said Jamie Lamb, executive chairman, Kew Green Group Ltd.
Starwood Capital stake fuels Yotel’s global growth plan
A $250-million capital injection and 30% ownership stake from Starwood Capital Group is expected to help London-based Yotel seek aggressive global portfolio growth, with plans to reach 50 to 60 hotels over the next five years. LONDON—For the second time in less than two weeks, private equity firm Starwood Capital Group has splashed out significant cash, this time with a $250-million investment in London-based Yotel. On 14 September, the company relaunched the 22-property De Vere brand with a £100-million ($134.2-million) investment. Now SCG is in Yotel’s corner, where it also took a 30% ownership stake. Yotel has two city hotels and four airport hotels open at press time, with ambitious growth plans for up to 60 assets within five years, including a 610-room hotel in Singapore set to open on 1 October which will be the brand’s debut in Asia. A San Francisco property is scheduled to open next February. The company celebrated its 10th anniversary this year. Yotel’s majority (65%) shareholder is the Kuwaiti Al Bahar family, whose businesses include IFA Hotels & Resorts. Its CEO Talal Jassim Al-Bahar is chairman of Yotel. Yotel executives see SCG’s involvement as the next logical step for the firm, whose hotels meld “essential elements of luxury hotels into smaller, smart spaces and deliver a sense of community,” they said. “It is one more step in long-term business plan we have embarked into,” said Yotel CEO Hubert Viriot. “We were a very small startup, which then attracted larger investors, and the next step was institutional capital partners such as (SCG).” “The deal will help us in our global growth,” he said. “Solid partners who will strengthen our balance sheet. We saw the opportunity to learn from the guys who have done it all, but we will continue to grow. There will be other steps. Everyone realizes this is a not a six-month plan but a much longer one.” Viriot said that Yotel remains “an independent hotel management company, never reliant on one stakeholder,” and that it’s investigating a number of opportunities with Starwood, though “there is no exclusivity agreement.” SCG, Viriot said, will focus its partnership on growing the brand’s city assets via its experience and capital strength. Cody Bradshaw, SCG’s managing director and head of European hotels, told Hotel News Now that “this strategic investment in Yotel is consistent with one of our primary investment strategies, which is to identify platforms with significant upside potential where we believe we can add value by leveraging our in-house hotel expertise and providing access to growth capital.” In the news release announcing the investment, SCG Chairman and CEO Barry Sternlicht highlighted Yotel’s role as an innovator. “Yotel is an exciting brand focused on technology, smart design and a distinct guest experience at an affordable price, which is the right strategy amid the current wave of digital disruption,” he said. Viriot said Yotel’s new investor makeup is “very straightforward; the lines have been well-defined.” “We have one large majority shareholder, split into several companies. Essentially, it is a partnership between a historic sponsor, supporting us for the past many years, and new institutional capital,” he said. “Both (Al Bahar and SCG) have significant experience in hospitality. They speak the same language, despite different capital structures,” Viriot added. The news release also mentioned SCG’s desire to “(invest) in real estate acquisitions for new-build, hotel-conversion and adaptive-reuse properties as Yotel expands its international scale.” Urban update Viriot said Yotel’s growth, regardless of SCG’s new capital involvement, always was unlikely to be a 50-50 scenario between its city hotels and Yotelair airport assets. Viriot explained that city hotels are far larger—on average 300 keys as opposed to on average 50 in airport locations—and not tied to airport terminals that are nearly always kept under government control. Viriot said the business model in nearly all cases for Yotel will be management contracts, which makes access to certain markets such as Germany all the more difficult. “I think the bulk of (SCG)-partnered assets would be city center. … The beauty there is they are a global investment firm, and the key markets they are interested in are the same as for us: North America, Europe and Asia. That was one of the reasons they were attracted to us,” Viriot said. According to Viriot, Yotel has 15 assets opened or in the construction pipeline, including a property in the Clerkenwell district of London. Other urban locations on its radar include Amsterdam, Dubai, Edinburgh and Miami. “City hotels will see faster growth, because fundamentally there are more opportunities, more sites than airports,” Viriot said. The partnership will target all European capitals, with Viriot mentioning particular markets such as Barcelona, Dublin, Geneva and Glasgow, and countries including Italy, France and Spain. An approximately 280-room site has been secured in Edinburgh. “Outside of Europe, we will push growth in Asia. The Singapore hotel will act as an Asian flagship. Australia, Japan and Hong Kong are targets, as are the bigger markets of India and China, but you have enter those differently,” Viriot said. He added the firm has installed Nikhil Manchharam as managing director in Asia, to spearhead development in the region. “We also have a competitive advantage in the Middle East due to our investor base, and we will certainly grow there, but it is a smaller region, and we will not achieve the same scale,” he added. Platform partnership Viriot said SCG’s experience was equally important as its capital. “It is not just the money. We have access to a team of professionals to help us develop and expand and grow in new areas of distribution,” he said. “As important as the capital is the expertise, to help us build a better platform. This is important to owners, too, to see that we are more sophisticated.” “As a management company, we wish to remain asset-light. All owners are on a separate balance sheet, and we seek long-term management agreements, with the same approach across the world, which is a challenge,” Viriot said. Viriot added he hopes the firm can “crack Germany with (hotel management agreements) and SCG, but it will take longer.” He is confident. “It’s been an excessively interesting three years. We’ve brought in new talent and grown the company significantly, getting it ready for institutional capital. Now it is about expansion. I see 50 or 60 hotels within five years,” he said. By Terence Baker tbaker@hotelnewsnow.com @terencebakerhnn
1 Hotel Melbourne officially opens for guests offering 277 sustainable keys
1 Hotel Melbourne is Now Open Credit: Mikkel Vang 1 Hotels, the mission-driven luxury lifestyle brand founded by hospitality visionary Barry Sternlicht, proudly announces the official opening of 1 Hotel Melbourne. This nature-inspired property marks the brand's long-anticipated debut in Australia, redefining the future of luxury hospitality in the heart of one of the world's most forward-thinking cities. Developed in partnership with Melbourne-based Riverlee, the hotel is set along 220 meters of uninterrupted Yarra River frontage in the revitalized North Wharf precinct. The building is a celebration of Melbourne's storied past and a blueprint for a more sustainable future, brought to life through biophilic design principles and a commitment to living in harmony with nature. The architectural centerpiece of the project is the restored Goods Shed No. 5, Melbourne's last remaining heritage goods shed from the city's shipping heyday. The hotel is also designed to foster connection, creativity, and community, buzzing from day to night with chef-led dining, wellness experiences, and a dynamic lineup of Happenings—from sound baths and DJ sets to zero-waste cocktail workshops. "The opening of 1 Hotel Melbourne marks a powerful moment for our brand as we expand in the Asia Pacific region," says Barry Sternlicht, 1 Hotels Founder and Chairman of Starwood Hotels. "As we grow our global footprint, we're focused on markets that reflect our values—places where nature, culture, and innovation converge in meaningful ways. Melbourne is a city that not only understands the importance of sustainability, it celebrates it." "At 1 Hotels, we've always believed that true luxury is rooted in purpose, impact, and authentic experiences," said Raul Leal, CEO of Starwood Hotels. "1 Hotel Melbourne brings sustainability and style into harmony, with a focus on wellness, local connection, and day-to-night programming that creates a tangible sense of place. From the moment you arrive, you feel like you're part of the city." "Through our partnership with 1 Hotels, we have reimagined this heritage waterfront site into a sustainable luxury destination that honors Melbourne's maritime past while setting new benchmarks for environmental stewardship," says David Lee, Development Director at Riverlee. "This project perfectly embodies Riverlee's commitment to creating visionary developments that respect our city's past while building for its future." Design Shaped by Nature and History 1 Hotel Melbourne's design narrative is anchored in the brand's nature-first ethos and commitment to biophilic design—an approach that taps into the untamed landscapes of Victoria, from the rugged cliffs of the Great Ocean Road to the lush canopies of the Dandenong Ranges. Here, nature isn't an escape from the city—it's a dialogue with it, creating an urban sanctuary that blurs the boundary between built and natural environments, with a deep and immersive sense of place. At the heart of the design is the site itself: the historic Seafarers wharf, in continuous use since 1855. Its centerpiece is the heritage-listed Goods Shed No. 5. Originally built in 1895, the shed was once a vital part of Melbourne's maritime economy, processing massive amounts of cargo before falling into disuse in the 1970s. More than 2,000 original elements have been salvaged, catalogued, and reincorporated, including bluestone pavers, steel trusses, timber doors, and window frames. The adjacent Malcolm Moore crane, a 1942 industrial relic and the last of its kind in Victoria, has been restored and repositioned as a sculptural tribute to the area's shipping past. From the moment guests enter 1 Hotel Melbourne's soaring lobby—anchored by a dramatic rock wall constructed from split-faced granite, an industrial by-product that echoes Victoria's coastal geology—they are immersed in a story of regeneration and renewal. Reclaimed timber is a defining feature, with more than 4,500 square meters (the equivalent of 18 tennis courts) used in the hotel. The reception desk is made with repurposed elm trees from Melbourne's Metro Tunnel works. In the lounge, decommissioned railway bridges were transformed into a sweeping staircase. And in the signature restaurant, From Here by Mike, the original support beams from the Goods Shed have been repurposed as dramatic portals. Throughout the property, more than 7,000 plants bring Victoria's biodiversity indoors, reinforcing the hotel's biophilic approach. The hotel features 277 tranquil guest rooms, including 36 suites. Floor-to-ceiling windows frame skyline or Yarra River views. Guest rooms feature walls made from discarded railway sleepers across Victoria and New South Wales. Guest room door numbers are displayed on reclaimed timber panels crafted from original subaquatic piers salvaged during the site's wharf restoration, featuring distinctive marine worm markings and accented with preserved moss above and below. Smart thermostats, energy-saving switches, and low-VOC materials reinforce the hotel's light-touch approach. In addition to the rooms and suites, 1 Hotel Melbourne offers 114 hotel-branded homes. Residents in these luxury, waterfront homes will enjoy exclusive services such as chef-catered private dinners and in-residence spa treatments. The crowning jewel is the 18th floor penthouse designed by Riverlee founder Clement Lee OAM, in collaboration with Fender Katsalidis. Residents have access to a private outdoor terrace, lounge, library, and dining space with sweeping views of the river and the skyline. The debut of 1 Hotel Melbourne also marks the launch of Regeneration: The Art of Renewal, a site-specific art program curated for the property by One Design Office in collaboration with DarkLab, a subsidiary of the Museum of Old and New Art (MONA). Works have been commissioned from Vanessa Barragão, Jamie North, and Indigenous Australian artists Naminapu Maymuru-White and Yhonnie Scarce. The collection brings together Indigenous and contemporary perspectives on resilience, culture, and environmental healing through reclaimed and natural materials. From suspended glass eel forms to towering plant-infused concrete sculptures, it's a sensory journey. Dining and Celebrations, Reimagined 1 Hotel Melbourne's food and beverage experiences are guided by the same philosophy that defines the property itself. Every detail—from the sourcing of ingredients to the design of the spaces—has been carefully considered to nourish guests and respect the planet. From Here by Mike, the signature restaurant, marks the first hotel collaboration for renowned Australian chef Mike McEnearney, the force behind the acclaimed Sydney restaurant Kitchen by Mike and the author of two celebrated cookbooks. Known for his produce-driven cooking, low-waste approach, and menus that champion hyper-local sourcing, McEnearney has built a reputation for food that connects people and place. From Here by Mike's dishes are designed for sharing and range from Freshly Shucked Oysters with Pickled Daikon & Finger Lime Vinaigrette to Twice Baked Goat's Cheese Soufflé with Rosemary Cream. The beverage program includes a 40% local wine list with biodynamic selections and cocktails built around repurposed ingredients. The space itself is moody and textural—designed to reflect the raw beauty of the natural world. Additional venues at 1 Hotel Melbourne expand on the brand's approach to conscious hospitality. Crane Bar & Lounge serves up botanical cocktails made with locally distilled spirits and a soundtrack of live DJ sets. Neighbours Café is a light, plant-filled space for barista-made coffee, nutrient-dense meals, smoothies, and power-packed energy shots. And then there's Upstairs, a cocktail bar hidden away on the first floor that trades in word-of-mouth magic. It's the kind of speakeasy-style place you hear about from a friend, where artfully crafted cocktails, elevated bites, and spontaneous conversations create a night to remember. 1 Hotel Melbourne is also set to become a go-to destination for gatherings that are both beautiful and low-impact, with over 1,000 square meters of flexible event space. The riverside Seafarers Event Space accommodates up to 900 guests and features expansive river views and cutting-edge AV capabilities. Additional meeting suites—including a boardroom and lounge—can be used individually or combined for larger functions. Spaces have been designed using biophilic principles and daylighting strategies, with reclaimed materials and lush greenery. The thoughtful programming includes locally sourced catering menus and zero-waste event planning in collaboration with the in-house sustainability team. The Certified Sustainable Gatherings program ensures each event aligns with 1 Hotels' sustainable mission. Immersive by Nature 1 Hotel Melbourne's signature programming invites guests to connect deeply—with the city, with nature, and with themselves. The curated calendar of Happenings touches nearly every facet of the guest experience, from wellness and fitness to food, art, and culture. Days are filled with moments of movement and mindfulness—sunrise river runs, guided breathwork, tarot card readings, and experiences like a DIY salt-blending workshop. In the evening, the energy shifts with full moon sound healing sessions, seasonal tastings, wine and cheese pairings, and cocktail events that spotlight local makers and ingredients. The calendar evolves with the seasons, from Wellness Month in August to Melbourne Fashion Week in October. Much of the programming is co-created with local talent—from chefs and herbalists to musicians and artists—ensuring a constantly evolving lineup that feels authentically Melbourne. It's all part of the brand's vision to make 1 Hotel Melbourne a true gathering place that's as welcoming to locals as it is to travelers. Wellness is woven into every element of the 1 Hotel Melbourne experience. At the heart of the offering is Bamford Wellness Spa, created in partnership with Carole Bamford, a pioneer in organic, sustainable, and holistic living. The spa offers a range of all-natural treatments, as well as a stunning wellness area with an indoor pool, sauna, steam room, and a Jacuzzi-style spa. Guests also have access to The Field House Gym, a state-of-the-art fitness center outfitted with cutting-edge equipment, personal trainers, and a variety of movement and mindfulness experiences including yoga and meditation. The gym features locally sourced timber, Troldtekt acoustic panels made from certified wood, and Danish cement—materials selected for durability, performance, and low environmental impact. Sustainability that Goes Beyond the Surface At 1 Hotel Melbourne, sustainability is the foundation that guides every aspect of the property—not just within operational systems, but with the guest experience. While the hotel is on track to achieve LEED Silver certification with efficient systems like a 50kW solar array and 50kl rainwater harvesting, what makes this property unique is how sustainability becomes experiential. Guided by nature, guests are immersed in greenery, texture, and tone that celebrate Melbourne and create an urban sanctuary where the city feels like an island retreat. Thoughtful details like shower timers and operable windows in 85% of the rooms make mindful living effortless, without compromise. The sustainable ethos continues outside. The adjacent Seafarers Rest Park offers 3,500 square meters of native-planted green space. Created in accordance with the Yarra River Protection Principles, the park enhances biodiversity and public access to the waterfront while honoring the site's maritime history. It's part of a broader vision to make the North Wharf precinct a more livable, walkable, and inclusive destination. 1 Hotel Melbourne also invites guests to explore the city mindfully: The property is just steps from iconic arts, culture, and sporting venues and has direct access to Melbourne's free tram line. For guests who want to explore by car, the Audi Electric Vehicle Experience takes them around in a complimentary fully electric Audi Q6 e-tron. A New Kind of Stay 1 Hotel Melbourne is built on the idea that where you stay should reflect how you want to live: with style and purpose. It's not just about checking in, it's about tuning in to the city, to nature, and to what truly matters.
Starwood IPG
Starwood IPG, Stamford, CT, United States
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