Starwood Capital’s Barry Sternlicht launches Treehouse Hotels in London

1 Hotel Brooklyn Bridge

The founder of hip luxury chain W Hotels, and chairman and CEO of Starwood Capital Group, Barry Sternlicht, unveiled his latest venture in the British capital this week, with the opening of London branch of Treehouse Hotels.

Described by Sternlich as being “the little brother of the 1.” Treehouse is less serious, more torn jeans and t-shirts and infinitely accessible. Sunny, homey, witty and fun.

The London property will be the first of the brand’s inventory to open, with additional locations in the US, and further afield, launching in the coming months.

“It’s really exciting to showcase our first property in one of the great travel markets in the world, London. I believe this Treehouse, with its truly sensational rooftop lounge and bar, will fill a void in the London marketplace which is missing a hotel that revels in the fun of it all and doesn’t take itself too seriously” said Sternlicht.

Barry Sternlicht

The restaurant and bar will be operated by The Madera Group, an L.A. based international hospitality group that owns and operates venues in Southern California and Arizona, including Tocaya Organica and Toca Madera.

“Partnering with industry pioneer Barry Sternlicht is an honor for us and aligns exceptionally well with our mindset of innovation and striving to raise the experience of our guests to new heights. Our landmark location on Regent Street will provide the perfect stage to spearhead a new type of hotel experience and we look forward to delivering the global showcase of the first Treehouse hotel in the world with our new partners Starwood Capital Group and SH Hotels & Resorts,” said Aneil Handa, director of, owners, the Cairn Group .

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