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TAT joins hands with Thai AirAsia to boost inbound travel
The Tourism Authority of Thailand (TAT) aims to attract 1.75 million tourists from short-haul markets this year as more countries reopen, and will partner with Thai AirAsia (TAA) to bring in at least 18,000 package tours over the next few months. Thanet Phetsuwan, Deputy Governor of Marketing for Asia and the South Pacific, TAT said the authority has to actively promote tourism as airlines are resuming international flights, borders are being lifted, and people are learning to live with Covid-19. TAT wants 1.1 million tourists from Southeast Asia to visit this year, given that they can now largely travel without restrictions, while cross-border tourism could get even easier. The goal for Australia is around 200,000 tourists, while for India it is 450,000. Thanet said TAT has partnered with TAA to boost international visitors by launching joint promotions in different countries to attract at least 18,000 inbound package tours between April and July. The goal is for Vietnam to account for 11,000 package tours, mainly from independent travellers and families with children, and 3,000 Singaporean tours, made up of millennials and young couples. Meanwhile, the campaign is also targeting the medical and wellness segments from Malaysia and Cambodia, which is expected to secure 1,000 package tours from each country. TAT will also launch the “Nang Fah Pa Tiew” campaign with local airlines between April and June by using air crew as micro-influencers to help promote tourism. “We have overcome the rock bottom of the pandemic and are prepared to take off from the second quarter onwards,” said Santisuk Klongchaiya, TAA chief executive. The Maldives has performed well with a 70-80% load factor in April, while the Singapore-Phuket, Malaysia and Vietnam routes have also received positive feedback. Santisuk said operators of Indian routes will have to continue working with the TAT to promote themselves. TAA’s goal is for 12 million passengers this year, of which 30% would be international tourists. Whenever the Test & Go scheme ends, Santisuk said more flexible tourist policies, like visa on arrival, should be reintroduced to help drive up numbers. For the upcoming Songkran festival, TAA’s load factor for major destinations like Chiang Mai, Phuket, Hat Yai and Krabi is forecast to be 90%. Other provinces will have a load factor of more than 80%, despite no water splashing, as people will return to their hometowns. (Source: The Bankok Post)
A step too far? How four new routes impacted Thai AirAsia profits
Asia Aviation Plc. (AAV), majority shareholder of Thai AirAsia (TAA), has released its operating results for Quarter 3 of 2017 with AAV achieving revenues of Baht 8,734 Million and net profit of Baht 261 Million and TAA achieving revenues of Baht 8,734 Million and net profit of Baht 472 Million, serving 4.93 passengers, up 14 percent, while maintaining a load factor of 85 percent, up 1 percentage point year-on-year, ending the quarter with a fleet of 54 aircraft. Mr. Tassapon Bijleveld, CEO of AAV and Thai AirAsia, stated that TAA launched 4 new routes in Q3/2017, flying from Bangkok to Maldives, Jaipur (India), Tiruchirappalli (India), and from Pattaya (U-Tapao) to Hangzhou (China), with all routes well-received. Moreover, the airline increased frequency on its Chiang Mai- Pattaya (U-Tapao), Bangkok-Chiang Mai, and Bangkok-Phitsanulok routes to accommodate growing domestic travel. Phuket Early Birds TAA added new ways to travel such as its “Pre-Dawn Flights”, which were introduced on the popular Bangkok to Chiang Mai and Bangkok to Phuket routes and allowed passengers to fly before 05.00 a.m., serving both Fly-Thru and early-bird travellers well while also offering increased savings. TAA’s “AirAsia Red Carpet” service meanwhile responded to the needs of travellers looking for convenience and speed by offering them a special check-in counter, lounge access, priority boarding and baggage claim.
Thai AirAsia X increases flight frequency to Osaka
Thai AirAsia X is to increase the flight frequency of its Bangkok (Don Mueang) to Osaka (Kansai) route to two flights per day, offering travellers the flexibility to fly in the morning and evening. in time for the end-of-year travel season. Mr. Nadda Buranasiri, CEO of Thai AirAsia X, said that the year-end period into the first quarter of each year is a major opportunity for travel both for Thai tourists looking to visit Japan and travellers from Japan who praise Thailand as a popular destination. By increasing its flight frequency between Don Mueang and Osaka from one to two flights a day, passengers will be able to conveniently choose to fly Thai AirAsia X both in the morning and in the evening. “Thai AirAsia X stepped up its marketing and promotion in the Japanese market this year, both in Tokyo and Osaka, and established itself as an economical way to travel to Thailand whether for tourism or business. Initially, most passengers on our Thailand to Japan routes were Thai citizens but we expect to increase the ratio of Japanese and foreign passengers on the flights in 2018. We are proud to be supporting travel between Thailand and Japan and plan to use our quality service, promotional fares and increased frequencies on popular flight to respond to the needs of travelers,” Mr. Nadda said. The additional flight to Osaka starts December 1, 2017.
Thai AirAsia plans Indian double
Thai AirAsia celebrates the launch of the two new routes Thai AirAsia will significantly boost its Indian network next month with the launch of two new routes. The Bangkok-based low-cost carrier will kick off its expansion on 28 September 2017 with the start of direct flights to Tiruchirappalli, in the southern state of Tamil Nadu. Then a day later on 29 September, Thai AirAsia will start flying to Jaipur, the capital of Rajasthan. These will increase the airline's Indian network by 50% to six destinations, joining its existing services connecting Bangkok with Chennai, Bengaluru, Kolkata and Kochi. "AirAsia plans to continually penetrate the Indian market in the latter half of 2017 as it is a major market with great growth potential," said Tassapon Bijleveld, CEO of Thai AirAsia. "Indian travellers rank sixth among the most frequent visitors to Thailand... [and] the airline is confident that the two new routes will stimulate tourism for both countries." The Bangkok-Tiruchirappalli route will operate four times a week, departing Bangkok's Don Mueang Airport at 2355 every Monday, Tuesday, Thursday and Saturday and returning the next morning. The Bangkok-Jaipur sector will also run four times a week, leaving Don Mueang at 2250 every Tuesday, Wednesday, Friday and Sunday and returning the following morning. Jaipur is also served by AirAsia India, while AirAsia Malaysia flies to Tiruchirappalli.
Asian air route updates from Thai AirAsia, Air Canada, Lao Airlines and more
AirAsia adds low-cost link to Danang Where? Bangkok Don Mueang (Thailand) to Danang (Vietnam) When? Daily, effective immediately Who? Thai AirAsia Why? Low-cost carrier expands intra-ASEAN connectivity with new route to Vietnam’s booming central coast region Anything else? Thai visitor arrivals to Vietnam jumped 24% in 2016 Air Canada launches new Taiwan service Where? Vancouver (Canada) to Taipei (Taiwan) When? Daily, effective immediately Who? Air Canada Why? Part of a major expansion of Air Canada’s operations, which will include 11 new routes in the space of a month Anything else? The new route will be operated using Air Canada’s Boeing 787 Dreamliner aircraft Lao Airlines to start flying to Chongqing Where? Vientiane (Laos) to Chongqing (China) When? Twice a week, effective 28 June 2017 Who? Lao Airlines Why? National carrier taps booming Chinese trade and tourism with new route to one of the world’s largest urban areas Anything else? Chongqing is an amalgamation of three cities, which now make up its main districts: Fuling, Wanzhou and Qianjiang Macau gets new Beijing connection Where? Beijing (China) to Macau When? Four times a week, effective 25 July 2017 Who? Beijing Capital Airlines Why? HNA’s fast-growing carrier caters for gamblers and other visitors to former Portuguese colony Anything else? While it may be perceived as a popular route, Beijing-Macau is only currently served by one airline Thai Lion Air expands Chiang Mai's Chinese connections Where? Chiang Mai (Thailand) to Guangzhou (China) When? Four times a week, effective 16 July 2017 Who? Thai Lion Air Why? Thai low-cost carrier continues to expand its operations from Chiang Mai, tapping strong demand from the Chinese market Anything else? Thai Lion will become the 12th airline to fly direct to Chiang Mai from mainland China Korean LCC taps Seoul-Osaka route Where? Seoul Incheon (South Korea) to Osaka Kansai, pictured (Japan) When? Daily, effective 12 September 2017 Who? Air Seoul Why? Asiana Airlines’ low-cost subsidiary taps demand for high-volume short-haul route Anything else? Seven airlines already operate this route, including six Korean carriers Hainan Airlines connects Chongqing with New York Where? Chongqing (China) to New York JFK (USA) When? Twice a week, effective 20 October 2017 Who? Hainan Airlines Why? Chinese carrier uses new fleet of fuel-efficient Boeing 787 Dreamliners to expand trans-Pacific network Anything else? This will become the first direct service between Chongqing and New York, which have a combined population of more than 40 million people
AirAsia and TAT reveal Thailand’s hidden gems—You won’t believe these must-visit spots!
(From left to right) Krid Pattanasan, Head of Government Relations, Thai AirAsia; Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT) and Apichai Chatchalermkit, Deputy Governor for Domestic Marketing, TAT AirAsia has partnered with the Tourism Authority of Thailand (TAT) to promote 16 diverse destinations across the country, encouraging travelers to explore beyond Thailand’s major tourist hubs. As part of this initiative, the airline is offering promotional fares starting from 880 THB per one-way trip, with bookings available from March 3 to March 9, 2025, for travel between March 10 and September 30, 2025. The campaign is designed to showcase Thailand’s cultural diversity by pairing each destination with a specific musical genre, aiming to resonate with younger travelers. The initiative is also part of TAT’s “Amazing Thailand Grand Tourism and Sports Year 2025”, which focuses on spreading tourism across all regions and ensuring sustainable economic benefits for local communities. Expanding access to Thailand’s regional cities The 16 featured destinations span all four regions of Thailand, covering both well-known and lesser-explored locations. In the north, travelers can visit Chiang Rai, Phitsanulok, Nan, and Lampang. The northeastern region (Isan) includes Loei, Udon Thani, Ubon Ratchathani, Buriram, Sakon Nakhon, Nakhon Phanom, and Roi Et. Southern destinations include Nakhon Si Thammarat, Trang, Chumphon, Ranong, and Narathiwat. Flights to Udon Thani will be available from both Don Mueang and Suvarnabhumi airports, making travel more convenient for both domestic and international visitors. Driving sustainable tourism growth TAT Governor Thapanee Kiatphaibool emphasized that this initiative aligns with TAT’s strategy to connect major cities to lesser-visited tourist destinations to ensure a more even distribution of tourism income. "By linking travelers to emerging destinations, we aim to create a broader tourism network that benefits local economies while offering visitors new and exciting experiences," she said. TAT expects the campaign to stimulate spending, promote sustainable tourism growth, and encourage travelers to explore Thailand beyond its traditional hotspots. AirAsia’s commitment to domestic travel AirAsia’s extensive network plays a crucial role in supporting the campaign by providing affordable and frequent flights to these emerging destinations. Thai AirAsia CEO Santisuk Klongchaiya highlighted how the airline’s operations align with TAT’s vision, stating: “AirAsia is committed to supporting domestic travel, especially to these unique destinations. While they may not be major tourist hubs, these cities offer distinctive charms that appeal to a new generation of travelers seeking experiences that resonate with their lifestyles.” To make the campaign more engaging, AirAsia has incorporated music as a storytelling element, associating different genres with travel experiences. Hip Hop represents adventure and excitement, Pop reflects a laid-back, foodie-friendly atmosphere, and Rock symbolizes cultural immersion and discovery. By combining affordable flights, cultural tourism, and creative marketing, this collaboration between AirAsia and TAT aims to boost travel across Thailand’s lesser-known destinations, supporting local economies while offering visitors a fresh perspective on the country’s diverse travel experiences.
Tourism Authority of Thailand welcomes AirAsia’s maiden flight from Bali to Phuket
The Tourism Authority of Thailand (TAT) welcomed AirAsia’s maiden flight from Bali’s Denpasar Airport flying directly into Phuket with a special ceremony on 10th August. Airport personnel welcomed Flight QZ 246 with a water cannon salute as it taxied to its gate. TAT officials and representatives from Phuket International Airport, and Phuket Tourist Association greeted arriving passengers as they came in. Lertchai Wangtrakuldee, director of TAT’s office in Phuket, said: “We are delighted to welcome AirAsia’s new direct flight between Bali and Phuket. This reflects the strong demand for outbound travel among Indonesians, thanks to Indonesia’s robust economy.” AirAsia flies the Denpasar (Bali) – Phuket route thrice a week on Tuesdays, Thursdays, and Saturdays, using an Airbus A320 aircraft offering 180 seats. The inaugural flight recorded a strong load factor of 88.88 percent, totalling 160 passengers. At present, AirAsia operates 38 flights per week to Bangkok from Jakarta, Medan, and Denpasar (Bali). These are in addition to 52 flights per week to the Thai capital from the three Indonesian cities operated by Garuda Indonesia, Thai Airways International, Thai Lion Air, and Batik Air. The latest air connection between Bali and Phuket adds to the 78,836 air-seat capacity between Thailand and Indonesia in 2024, representing an 81% rebound compared over the pre-pandemic year of 2019. From 1 January to 9 August 2024, Thailand recorded 536,720 arrivals from Indonesia. By year-end, the number is expected to reach 800,000 travellers, generating at least 21.46 billion Baht.
AirAsia reconnects Kuala Lumpur to Thailand’s beach city of Pattaya
Photo Caption - The welcoming ceremony was attended by the management of U-Tapao–Rayong–Pattaya International Airport, the Tourism Authority of Thailand, the Pattaya and Rayong office, the Tourism and Sport Office of Chonburi Province and AirAsia Allstars. AirAsia celebrated its service resumption from Kuala Lumpur to Pattaya, Thailand’s eighth largest city famed for its beautiful beaches, water sports activities and entertainment venues. The inaugural flight with a close to 90 per cent load factor, departed from Kuala Lumpur International Airport (Terminal 2) at 11.20 AM and landed in U-Tapao–Rayong–Pattaya International Airport at 12.05 PM local time. Guests onboard flight AK840 were celebrated with a water cannon salute upon arrival in Pattaya and warmly received by AirAsia Allstars and representatives from the Tourism Authority of Thailand. The reinstatement of the route to Pattaya marks the airline’s ninth direct route to Thailand - from Kuala Lumpur, Johor Bahru and Penang - following Bangkok (Don Mueang International Airport), Bangkok (Suvarnabhumi Airport), Krabi, Chiang Mai, Phuket and Hatyai.
AirAsia takes over Thailand with Tay Tawan
AirAsia continues its commitment to support the regional tourism industry by unveiling the “Takeover Thailand” campaign aimed at highlighting the ‘Land of Smiles’ as the preferred travel destination for travellers from Malaysia, Singapore and Indonesia. AirAsia has strategically collaborated with Tay Tawan, a revered Thai celebrity as ‘AirAsia's Route Presenter for Malaysia’, to elevate the travel experience and play a pivotal role in inspiring travellers from key markets to explore the amazing Thailand. This campaign comes at a crucial time, emphasising affordability and accessibility for travellers in the region. In celebration of the campaign, AirAsia is offering FREE Seats* from Kuala Lumpur to Chiang Mai for 72 hours only starting today until 3 March 2024 for the travel period between now and 30 November 2024. Guests can also explore other destinations such as Krabi, Phuket, Hat Yai, and Bangkok from Kuala Lumpur from RM99 all-in** one-way. Group CEO of AirAsia Aviation Group, Bo Lingam said: “We were inspired to launch this campaign to support the recovery of the regional tourism industry and reignite the desire to explore and experience Thailand's wonders among travellers from our neighbouring countries. As an Asean-focused airline, this campaign represents AirAsia's commitment to fostering connections between people and cultures within the region. “Thailand continues to be a favourite destination for AirAsia, attracting travellers for vacations, sightseeing, education and to visit loved ones. In 2023, we flew over two million guests between Malaysia, Singapore, Indonesia and Thailand, and look forward to increasing it this year. “In addition to showcasing the enchanting beauty, rich culture and unforgettable experiences that Thailand has to offer, we are equally excited to offer Thais the opportunity to fly to our key markets to further stimulate travel demand both ways and contribute to the revival of economies that heavily rely on tourism.” AirAsia Route Presenter, Tay Tawan added: “I am honoured to represent Thailand and play a role in inspiring travellers from Malaysia, Singapore and Indonesia to explore my home country. Thailand has so much to offer, from its stunning landscapes to its warm-hearted people, and I am proud to highlight these attractions with AirAsia. By connecting Malaysia, Singapore, Indonesia, and Thailand, we are not only facilitating tourism but also strengthening the bonds between our nations. Let’s take over Thailand with me and AirAsia!” The “Takeover Thailand with Tay Tawan” campaign was officially launched at Dadi Cinema in Pavilion Kuala Lumpur, Malaysia today with over 1,000 fans across the region. The campaign is set to run until 22 September 2024.
airasia Superapp extends partnership with foodpanda to Thailand
airasia Superapp (which will be renamed to airasia MOVE) is extending its partnership with foodpanda, the region’s food and grocery delivery platform to Thailand, following its initial announcement regarding this collaboration back in May. As airasia Superapp focuses on its vision as a one-stop travel platform, providing the market with all things travel, from flights, hotels, ride-hailing, duty-free shopping and even dining experiences, this collaboration with foodpanda Thailand continues to emphasize on the strengths of both platforms. Through this collaboration, airasia Superapp users can access foodpanda's food delivery services, showcasing a diverse array of delightful menus from restaurant partners nationwide. Irrespective of your location, you can effortlessly order delicious cuisine to savor anytime, anywhere. Concurrently, foodpanda customers will venture beyond food delivery, enjoying access to airasia ride's budget-friendly and reliable ride-hailing service. Whether you're near or far, traveling becomes hassle-free, further complemented by the option for advance car reservations, streamlining travel planning for Thai customers and foreign tourists. Notably, both services empower users to accumulate airasia points, which can be utilized instead of cash for various purposes, including airfare on airasia and other airlines, hotel accommodations, and other exclusive deals via airasia Superapp. Ben-Jie Lim, Head of Partnerships & Global Markets, airasia Superapp, expressed his enthusiasm, stating, "We're excited to collaborate with a distinguished food delivery service provider in Thailand like foodpanda. This partnership bolsters both applications, introducing users to innovative services catering to diverse needs, and enhancing overall convenience. foodpanda users can seamlessly access ride-hailing services directly through the app, facilitating more convenient and efficient travel within Bangkok, all at an appealing price point. Moreover, for every 15 baht spent on the airasia ride service in foodpanda app, users will earn 1 airasia point, which can be redeemed for a variety of products and services across airasia Superapp. Siripa Jungsawat, CEO of foodpanda Thailand, emphasized, "Leveraging over 11 years of expertise in food and grocery delivery services, foodpanda is delighted to join forces with airasia Superapp, an one-stop travel platform in the region. This partnership will strengthen foodpanda to offer a more comprehensive experience to customers. We have 2 main objectives for this partnership. The first is to deliver a complete and seamless service experience to our existing customers of both airasia Superapp and foodpanda. The second is to expand to a new customer base. This partnership will, of course, result in a more comprehensive and sustainable business ecosystem. Apart from foodpanda Thailand, airasia Superapp also collaborated with foodpanda Malaysia earlier in May this year." To celebrate the collaboration, customers of both airasia Superapp and foodpanda can now avail of special promotional offers for ride-hailing and food delivery from both the foodpanda and airasia Superapp platforms starting today.
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