Search Results fortranslation
TourReview has launched two new features for online review management: Translation and Geolocation
In the world of tourism, the variety of languages and geolocations are crucial factors that drive the industry. TourReview ensures that these factors do not become an obstacle to effective online reputation management for tour operators. TourReview launches two new features for effective online reputation management for tour operators. The TourReview software allows instant translation of reviews extracted directly from customers or OTAs. The Review Master now features a geolocation analysis to see where the reviews are located, and how many reviews each country has, as well as being able to see immediately whether these reviews have been positive or negative. TourReview, the experts in online review management, have launched new features within their software that solve a niche problem for tour operators, the centralization and collection of verified reviews. Thus, TourReview proposes its two products to more efficiently achieve a positive online reputation. Now, when receiving a review and viewing it from the central panel of OTA reviews within the Review Master, a translation from any language to the browser settings can be displayed with just one click. This feature extends to the Review Collector, which collects the online reviews from the operator’s customers. On the other hand, TourReview offers a geolocation analysis service. This shows a map-like graphic that illustrates the location of the company's products (tours, experiences or activities) and allows you to observe the number of reviews for each location along with the satisfaction breakdown. This is especially useful for identifying the products and destinations with the most feedback, the best rated, highest attendance and therefore, the best sellers. “It is very useful for a tour operator to understand which products and destinations are having the highest satisfaction, and at the same time it is extremely important to know which of them should pay more attention to improve the score of the reviews,” explains Juana Muro, COO of TourReview, ”this way companies can offer better experiences to their travelers, providing quality services, improving their online reputation, and therefore increasing their sales.
Ctrip, Baidu offer translation for Chinese tourists
The language barrier discourages Chinese from travelling independently, Ctrip claims Ctrip has teamed up with Baidu, the Chinese search engine, to provide a new translation service for Chinese tourists abroad. Using Baidu's "optical character recognition" (OCR) technology, tourists can translate English content into Chinese by taking a photograph of the text via the Ctrip app. The service is said to be more accurate than inputting characters manually. According to a report by the China Tourism Academy and Ctrip, more than 62 million mainland Chinese travelled abroad in the first half of 2017, up 5% year-on-year. More than half (58%) of these were independent travellers, while 42% were on group tours. The language barrier is one of the main reasons that tourists choose group tours, according to Ctrip.
Agoda reveals localisation boosts Asia’s tourism sector
Digital travel platform Agoda has unveiled research demonstrating the transformative impact of localisation strategies on Asia's hospitality sector. The report, "Tailored to Win: How Hotels are Using Localisation to Capture Asia’s Tourism Boom," highlights that hotels integrating localisation across marketing, booking, payment, and on-site experiences are seeing significant business benefits, including higher guest satisfaction and increased repeat bookings. The study surveyed 526 hoteliers across 12 Asian markets, revealing that hotels at the forefront of localisation report 99% improved guest satisfaction, 95% higher repeat bookings, and 91% of guests willing to pay more per room. Andrew Smith, Senior Vice President of Supply at Agoda, emphasised the importance of a holistic approach: “Localisation isn’t just a trend. It's a strategic imperative for hoteliers looking to thrive in Asia’s dynamic tourism market.” Agoda's findings show that localisation strategies are not uniform, with hotels tailoring experiences to meet the diverse preferences of different markets. Around 60% of hotels in key markets like Singapore, Japan, and South Korea use local media channels and digital platforms to reach guests effectively. Additionally, many properties offer booking details and prices in guests' preferred languages and currencies, supported by online translation tools. As Asia becomes the world's fastest-growing travel hub, accounting for nearly 28% of global international arrivals, the hospitality sector faces both opportunities and challenges. Agoda's report calls on hoteliers to adopt tailored, localised strategies to enhance guest satisfaction and secure long-term competitiveness in the region's vibrant tourism landscape. ```
VFS Global awarded global contract to process visas to Slovakia
Mountain lake Strbske pleso. Strbske lake with view of the High Tatras National Park, Slovakia VFS Global has been awarded a global contract to process visa applications to Slovakia. The five-year contract, awarded by the Ministry of Foreign and European Affairs of Slovakia Republic, covers both short stay (C) visas—for visits up to 90 days within Slovakia or the Schengen area for tourism, business, or family travel—and long stay (D) visas issued for stays exceeding 90 days, typically for work or study. Under the contract, VFS Global will provide visa services across 83 countries, including India, operating visa application centres in 159 cities. This includes opening 87 new visa application centres in 41 countries in January 2026, with an additional 72 centres in 42 countries expected to open over the course of the contract. The opening of the centres will help meet traveller demand, with Slovakia experiencing a steady increase in international visitors. The country recorded more than 2.16 million visitors in the year to December 2024, a 3.9% increase on the previous year. The highest demand for visa applications over the contract term is expected from India, Turkey, Uzbekistan, China, Kazakhstan, Kyrgyzstan, Nepal, Azerbaijan, Indonesia, and the United Arab Emirates, together accounting for approximately 70 % of the total projected volume. Slovakia’s appeal as a destination is fuelled by its cultural heritage, mountain and spa tourism, and opportunities for longer stays, including work and education. The expanded network of VFS Global centres will help meet the growing demand, providing applicants with greater accessibility, convenience, and efficiency. Jiten Vyas, Chief Commercial Officer and Head of Business Development, VFS Global, said: “We are delighted to resume our partnership with the Ministry of Foreign and European Affairs of the Slovak Republic. With growing international travel to Slovakia, our expanded network of centres will make the application process more accessible, efficient, and user-friendly.” Applicants will benefit from VFS Global’s suite of optional, value-added services, which will be available at all Visa Application Centres. These include document authenticity verification to confirm the genuineness of supporting documents, higher authentication of foreign public documents, translation services, courier return services, and other additional services such as Premium Lounges. These optional services are designed to enhance convenience and comfort throughout the visa application process. It is important to note that choosing any of these services will not affect the decision-making process or timeline of visa applications. VFS Global’s role in the visa application process is strictly limited to front-end administrative tasks, which include collecting visa application forms, required documentation, and biometric enrolment. The decision to grant or refuse a visa rests solely with the Embassy of the Slovak Republic or its designated authorities within the Schengen coordination system.
11 ways travel leaders are using AI: Phocuswright
San Diego Ahead of the Phocuswright Conference 2025, leaders reveal how AI has changed their workday and is powering their progress. Artificial intelligence isn’t just reshaping travel technology, it’s reshaping the way travel leaders think, work, and create. From using AI to communicate more clearly to embedding it into enterprise platforms that forecast demand and personalize experiences, executives across the industry are finding new ways to collaborate with machines. Some embrace AI as an everyday assistant; others approach it with caution, mindful of preserving human creativity and judgment. Yet all agree: the potential is enormous, and we’re only at the beginning of understanding how these tools will redefine travel, business, and leadership itself. At The Phocuswright Conference 2025, taking place November 18th-20th at the Manchester Grand Hyatt in San Diego, California, industry leaders will share how AI is transforming their daily work and their companies’ strategies. AI in action: Voices from the industry Eric DeLange, Industry Director and U.S. Head of Finance and Travel, Reddit “I’ve been enjoying using our recently launched Reddit Answers, an AI-powered conversational interface that allows Redditors to ask a question and receive answers sourced and linked to communities and posts. It’s been helpful to get deeper into the human conversations that are happening on the platform, which helps ensure I’m tapped into the conversations relevant to my categories and clients.” Sarosh Waghmar, Founder & Chief Product Officer, Spotnana “Spotnana currently uses AI for a number of different needs and is rapidly adding support for more use cases. Our approach to AI is to focus on highly practical, high-value applications, including virtual travel agents and automated disruption handling. Our R&D teams use a variety of AI coding tools like Cursor, Claude and GitHub Copilot daily to boost productivity and innovation. The goal is to have AI play a major role in our development process.” Mariano Dima, Chairman, Civitatis “It is embedded in my everyday life, from searching, learning and developing new ideas to helping me communicate more effectively with teams and companies. I use various LLMs, Comet as my browser and Cursor and Lovable for coding and building prototypes. Still, there is so much to learn.” Jeff Kim, CEO, Yanolja Cloud, and Chief Strategy Officer, Yanolja Group “I use AI every day, often in ways I hardly notice. Whether it is seeing AI-generated summaries when I search for hotel reviews, getting insights directly in AI-powered recommendations or using translation and writing tools to work across languages and markets, AI has become part of my routine. These tools save time and let me focus on higher-value work. At Yanolja, we are taking those same everyday efficiencies and applying them at scale to create a more connected traveler experience… What excites me is seeing how the efficiencies I experience personally with AI can be scaled through enterprise innovation to connect the entire travel ecosystem.” Steve Schwab, CEO, Casago “AI informs decisions, it doesn’t make them… Looking ahead, I’m excited about AI that surfaces owner-impacting insights faster – predicting when a home is at risk of underperforming, flagging guest-experience friction before it shows up in reviews and summarizing multichannel owner communications so our local teams can stay proactive without drowning in dashboards.” Recep “Richie” Karaburun, Clinical Associate Professor, NYU Tisch Center for Hospitality and Tourism “I use AI in my teaching and research to analyze trends, generate insights and prepare case studies for students. It helps me bring real-time industry developments into the classroom and make discussions more engaging. Looking ahead, I’d like to see AI play a greater role in predictive analytics for travel behavior and in helping companies design more personalized and sustainable experiences.” Caroline Strachan, CEO, Festive Road “I have a love-hate relationship with AI. I don’t want to lose my critical thinking ability, so I focus AI use on all the stuff I’m useless at: image creation to tell a story, for instance. (I’m a dreadful artist.)” Paul Jacobs, General Manager & SVP, North America and Asia Pacific, Kayak “Much of my job is communication – internally at Kayak and externally with partners. I think I’m pretty well spoken, but I have reluctantly started having AI rewrite things for me. Turns out, I can be shorter and punchier.” David Hoctor, director of U.S. verticals, travel and gaming for TikTok Global Business Solutions “AI is a powerful tool that allows us to level the creative playing field, boost productivity and uncover insights at scale. At TikTok, we've built TikTok Symphony, a suite of generative AI tools that help with creative ideation/production/adaption, leading to more volume and variety for content that resonates.” Geoff Freeman, president and CEO of the U.S. Travel Association “AI can help us reimagine the travel experience by improving the systems and technology we already have. Picture TSA lines that adapt in real time to passenger volumes or customs officers deployed where bottlenecks are about to form. Just as important, AI creates the ability to personalize the journey - tailoring information, recommendations and even security or check-in processes to each traveler.” Adam Harris, CEO of Cloudbeds “I already use AI as a thought partner- helping me synthesize information quickly, prepare for conversations and pressure-test decisions. But what excites me most is where this goes next for leaders in hoteliers: agent-based systems trained on hospitality knowledge. Imagine an internal “hotel sage” that can answer any question about your property, from staff onboarding to marketing content, all in your brand’s voice. That’s the future we’re building, and it will change how every hotelier works.” AI at the center of Phocuswright 2025 This year’s conference theme, “Game On,” underscores the urgency for travel companies to adapt to a new era of competition, technology, and consumer expectations. AI will be a central thread across the program, with sessions spanning AI-first OTA strategies, loyalty reinvention, payments and trust, and the rise of social discovery platforms like TikTok, Reddit, and YouTube. “AI is becoming the operating system of travel,” said Eugene Ko, Director of Marketing and Communications at Phocuswright.“What’s fascinating is how leaders are using it not only to transform their companies but also to change the way they work as individuals. At The Phocuswright Conference, we’ll showcase these stories and explore how AI is reshaping strategy, operations, and innovation across the travel ecosystem.” At The Phocuswright Conference 2025, executives will explore how AI is transforming travel – from predictive analytics and personalization to operational efficiency and product innovation. Highlights include: Executive Panel: Social Search, Viral Inspiration and the Future of Travel with Reddit, TikTok and YouTube Executive Interview: Barry Diller Presentation + Executive Interview: Travel Search in the AI Era with Google Executive Panel: Reinventing Hotel Booking with AI with DirectBooker and Thayer Investment Partners Executive Interview: Playing to Win in the Next Era of Travel with Booking Holdings Phocuswright Research: What Can Travel Learn From AI-Native Startups? with Mike Coletta Executive Panel: AI Agents, Real Transactions - The New Travel Economy with Visa, Stripe and Arc
AIME 2026 names its keynote speakers for Knowledge Monday
The Asia Pacific Incentives and Meetings Event (AIME) has announced three keynote speakers for its highly anticipated 2026 Knowledge Monday programme. The next edition of AIME Knowledge Monday will take place at the Melbourne Convention and Exhibition Centre (MCEC) on 9th February 2026 This year’s Knowledge Monday theme Expertise Matters! celebrates the credibility, clarity, and strategic influence of professionals across the business events sector. AIME event director Silke Calder says the 2026 keynote lineup epitomises the theme and the growing strength of the Knowledge Monday platform. Calder said: “Our keynote speakers each bring a unique lens on what true expertise means today. It’s about lived experience, self-awareness and the ability to apply knowledge with purpose. Knowledge Monday continues to be the heart of AIME’s learning experience, inspiring our community to connect, collaborate and lead with confidence.” Meet the speakers Attendees will be guided by three standout speakers who will explore the art and science of expertise from mindset and behaviour to resilience, reinvention, and human connection. Dan Haesler Performance and leadership coach Dan Haesler is a leading authority on mindset, mental skills and leadership. A trusted coach to elite sporting teams, Olympians and global organisations, Dan helps high performers thrive by combining research, psychology and real-world experience. With regard to the theme, Haesler opines: “Expertise matters: however, time and again it’s lost in translation due to environments and delivery that dampen authentic engagement. My keynote is less about the expertise we share and more about the environment we create to share it.” He added that delegates will leave with a more nuanced approach to designing for authentic engagement, something he believes is critical in today’s high-pressure business events landscape. Milo Wilkinson Behavioural scientist and futurist Milo Wilkinson is renowned for decoding human behaviour in high-stakes environments from boardrooms to interrogation rooms. With seven degrees spanning neuroscience, psychology and criminal sciences, she brings a razor-sharp lens to leadership, influence and performance. Wilkinson said: “Expertise Matters! aligns directly with the neuroscience behind intentional design, decision-making, and human connection. True expertise goes beyond logistics, as it requires understanding subconscious drivers of attention, trust, and engagement. By revealing the brain’s pattern recognition and threat-response systems, we can elevate events from functional gatherings to strategically engineered experiences that create measurable impact.” She added that delegates will leave with practical strategies to strengthen mental agility and a deeper understanding of their primal brain, recognising that their expertise is grounded in science, not instinct. Kristina Karlsson kikki.K and Dream Life founder Kristina Karlsson is a globally recognised entrepreneur, author and speaker whose story embodies the power of resilience, reinvention and purposeful expertise. From building and leading a $650 million global design brand to starting again with her company Dream Life, she inspires audiences to dream big, act bravely and create impact that lasts. According to Karlsson: “Expertise isn’t just what you know, it’s what you’ve lived. I’ll be sharing what I learnt from building then losing a $650 million globally loved business and how that can help you, no matter where you are in life.” She also pointed out that attendees will walk away from her talk refreshed and inspired to dream big, with new practical tools to start using immediately in their own lives. Knowledge matters Hosted by BEAM experience founder El Kwang, Knowledge Monday is expected to attract more than 1,500 global event professionals, setting the tone for three dynamic days of networking, learning and connection. The AIME 2026 Knowledge Monday programme brings together AIME Hosted Buyers and Exhibitors, while Visitor Buyers can upgrade their tickets to attend. AIME 2026 will run from 9th to 11th February 2026 at the Melbourne Convention and Exhibition Centre. Returning for its biggest edition yet delivered by Calder and her team, the event will feature over 4,500 attendees including 700 exhibitors, 700 hosted buyers and more than 20,000 pre-scheduled appointments.
Radisson Hotel Group wins at TDM Travel Trade Excellence Awards 2025 – Thailand for smart hospitality solutions
The group has embarked on a journey to use AI to enhance the digital customer experience and increase operational efficiency. Radisson Hotel Group was honoured with the Smart Hospitality Solutions of the Year accolade at the TDM Travel Trade Excellence Awards 2025 - Thailand, in recognition of its artificial intelligence (AI)-powered digital transformation that streamlines operations and enhances the customer journey. The group partnered with leading providers like Google to integrate AI into its digital ecosystem across multiple fronts. Through its AI-powered and intent-driven engine, Smart Search, Radisson Hotel Group addressed travellers’ frustration with traditional hotel searches by interpreting natural language questions, such as “Where can I go skiing in Europe?” This allows customers to enjoy a frictionless experience from inspiration to booking. Recognised by Google CEO Sundar Pichai, Smart Search is expected to increase – together with the other AI-driven solutions – search-to-book conversions by over 35% whilst reducing bounce rates by nearly 20%. For Radisson, being relevant in the local markets is key whilst maintaining a global presence. The group has been using AI for Localization by combining neural machine translation, large language models, and human oversight to deliver precise, culturally sensitive translations across 34 languages. With this initiative, Radisson has reduced time to market when launching a new language on their website and app and optimised translation costs, proving that AI can simultaneously deliver quality, scale, and efficiency. Meanwhile, for smarter content and sustainability, Radisson addressed brand compliance challenges by utilising AI-powered image transformation to automate editing and approval of content. The innovation reduced rejection rates by 20% and recovered up to 200 images monthly, accelerating marketing and distribution whilst also supporting sustainability by reusing existing assets rather than commissioning new photo shoots. Beyond generic marketing, the group uses AI to analyse guest preferences and behaviours. It creates real-time, tailored digital experiences across over 60 markets. This has already delivered impressive results: booking conversions increased by 8%, click-through rates by 6.7%, and incremental revenue. Lastly, to bring hotels closer to potential guests, Radisson Hotel Group has consilidated the usage of Immersive Content, offering interactive, guided explorations on its website and app. These tours reduce the need for physical site visits, cutting carbon emissions. It also makes hospitality more inclusive through avatars that support text-to-speech for visually impaired users. This unique feature deepens engagement, with participating pages recording a 279% increase in clicks, a 21% rise in interactions, and an 18% uplift in conversion rates. “Looking ahead, Radisson Hotel Group is building toward an AI-Agentic Assistant capable of supporting customers seamlessly across channels, including WhatsApp, Messenger, and Instagram. This roadmap envisions a 24/7 digital concierge able to manage bookings, answer questions, and deliver personalised offers, all whilst maintaining the brand’s ‘Every Moment Matters’ promise,” Radisson Hotel Group stated. The TDM Travel Trade Excellence Awards - Thailand highlights the exemplary hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives that elevate the standards in the travel industry. The TDM Travel Trade Excellence Awards 2025 - Thailand is presented by Travel Daily Media Magazine. To view the full list of winners, click here. For more details, please contact Marni Marco at +65 3158 1386 or marni@traveldailymedia.com.
Technology, Adventure, and the Human Touch: Points to Ponder from ITB Asia 2025
ITB Asia 2025, the annual event’s largest edition yet, drew to a successful conclusion on Friday, 17th October. We at Travel Daily Media had the opportunity to cover the event throughout its three-day run, sitting in on sessions headlined by some of the leading thinkers in global travel and tourism. Likewise, making our way through the extensive exhibition that occupied two floors of the Sands Expo and Convention Centre enabled us to see relevant trends currently shaping the industry, as well as those that stand to change the game down the line. In today’s feature, we share some of the ideas that are currently turning heads and making those who matter sit up and take notice as change takes hold throughout travel, tourism, and hospitality in Asia and beyond. A dedicated area for startups enabled emergent developers to meet with delegates Travel technology is evolving at a much faster rate than we think It was inevitable that the use of artificial intelligence and big data would be touched upon in key discussions throughout ITB Asia. However, other companies specialising in travel tech also showcased their expertise at the event, their offerings running the gamut from AI-driven real-time translation to the use of facial recognition as a more secure alternative to standard fingerprint biometrics. Likewise, companies like AStation revealed to participants the manifold uses of augmented and virtual reality in tourism, going beyond mere storytelling and into the realm of speculative tourism, serving as a potential game changer that will give travellers access to never-before-scene locations without compromising the natural environment. A growing number of travellers from Asia and elsewhere are opting to travel solo to see and experience more of what they want We are seeing the rise of free and independent travellers In his talk Untethered Adventures on the final day of the conference, High-Yield Tourism's Gary Bowerman also cited the ongoing rise in the number of free and independent travellers (FITs) making their way through the world. As he put it: "The biggest growth and the most important changes in key travel markets are coming in the independent sector. Young people, older people, middle aged people who want to travel their way." Indeed, it was notable how several travel agencies and OTAs participating at ITB Asia were quick to respond to inquiries regarding options for individual travellers who would rather do their exploring solo than with tour groups, a gang of friends, or even their families. Now, why is this becoming a thing? For starters, travelling solo enables individual travellers to move at their own pace, unencumbered by a prescribed regimen or schedule of activities. Likewise, they can properly focus on what they specifically want to see and what they want to do as opposed to pandering to the myriad requirements involved in group travel. As a result, tourism boards, travel agencies, OTAs, and even hotels are coming up with promotions specifically targeting solo travellers to help them make the most of their journeys. Orange-helmeted tourists zip through the streets of Ho Chi Minh City on one of Vespa Adventures' famed night tours of Saigon We need to make the most out of experiential travel One of the fresh additions to ITB Asia was the inclusion of a specific Experience Zone featuring companies offering a variety of attractions, including zoos, cruises, and entertainment. Come next year, thanks to an agreement between Messe Berlin and TripAdvisor, this zone will expand into a dedicated pavilion focused on experiential travel, with options ranging from cultural immersion, gastronomy, as well as health and wellness. But even now, well beyond the parameters of ITB Asia, we are already seeing countries embracing the precepts of experiential travel and offering immersive options to tourists. Vietnam and Taiwan have this down pat, as we have seen in recent familiarisation trips: both countries take travellers on immersive experiences in locations that may not necessarily be part of the standard tourism experience. Vietnam draws travellers' attention to its history as it invites travellers to explore the tunnels in the town of Cu Chi to delve into how the Vietnamese people survived and even thrived throughout the war years; to understand the nuances of local cuisine at hands-on learning experiences in Ho Chi Minh City and Ho Tram; to try their hand at traditional crafts like silk painting and pottery; and even understand local flora and fauna through a visit to an arboretum in Vung Tau. Taiwan pretty much goes along the same lines, but steps up the game by offering a closer look at the country's urban centres: not through its malls and more common attractions, but through its increasing number of MICE venues and facilities to draw in potential clients; artists' quarters where travellers can see them at work and take home a part of the experience; and museums that show off the best of both traditional and contemporary art. Three years post-pandemic, there is still a shortfall when it comes to staff in travel, aviation, and hospitality Human resources remain a critical issue However, not all the news has been good at ITB Asia, particularly where human resources in travel and related fields are concerned. A recent report by ACI HR Solutions pointed out how the lack of staff has adversely affected operations in the food and beverage sector, aviation, and hospitality. Indeed, in his talk on the last day of the event, ACI chief executive Andrew Chan remarked: "The industry has rebounded strongly, but there is still a severe talent shortage. If anyone has made some hires recently or is in the middle of some hires, you're probably looking at some difficulties because, during COVID, the industry lost about 70 percent of staff as many had to move away from the industry just to find employment." Chan explained that, despite the ongoing recovery, not everyone who left travel and hospitality during the pandemic has returned to their posts; indeed, many have moved on to other unrelated sectors. He said: "There's still a big gap between the talent in the talent pool, and there's a lot of increased competition across skill sets, across borders, and building a new workforce is certainly changing the game for HR and hiring managers in terms of how you're actually going to be attracting the talent."
HBX Group launches a new version of its Olivia chatbot
Global B2B travel technology marketplace HBX Group takes a decisive step forward in global customer service with the launch of a new version of its chat tool Olivia. Olivia’s latest iteration incorporates real-time (RTT) two-way translation powered by artificial intelligence. According to HBX Group’s chief sourcing and operations officer Xavier Zabala: “Our goal is for any customer, anywhere in the world, to feel that they are receiving personalised service, without having to deal with language barriers. Real-time translation with Olivia represents a qualitative leap in user experience and proof of our commitment to technological innovation through artificial intelligence.” What’s new with Olivia The new feature allows any customer to start a chat in their local language at any time of day. When a native agent is available, the conversation is assigned directly. If not, an AI system is automatically activated: customers write in their language and receive automatically translated responses, while agents respond in English. The result is a smooth and natural interaction wherein the customer receives responses in their own language, without any complications. At the same time, a label appears indicating that the conversation is being automatically translated, reflecting HBX Group's commitment to the transparent and responsible use of AI. With ‘Olivia’, HBX Group ensures that every customer receives immediate, personalised assistance in their own language, without delays or friction. At the same time, the company strengthens its ability to handle peaks in demand and improves team productivity, thereby supporting its international growth. Part of a bigger plan This launch forms part of a broader plan by HBX Group to integrate artificial intelligence across all customer service channels: chat, help desk, email and telephone. The company has already implemented intelligent query classification tools, which optimise case routing, and automation processes for routine tasks such as booking reconfirmations, achieving automatic resolution rates of over 30 percent. These improvements enable the organisation to move towards a more scalable, efficient and user-experience-focused service model. The two-way simultaneous translation solution designed by HBX Group stands out for being a fully integrated, real-time system, positioning the company as a pioneer in delivering seamless, real-time, 24/7 global service in 13 languages. After the initial launch phase in Spanish, Portuguese, Chinese, Japanese, Arabic, Italian, French, Greek, Thai and Turkish, HBX Group plans to activate this feature in the rest of its markets in the coming weeks, thus consolidating a truly global customer service offering. That said, the solution has been built with a translation engine trained with travel industry-specific vocabulary and incorporating specific requests from HBX Group customers, ensuring more accurate and efficient communication.
Phuket Hotels for Islands Sustaining Tourism (PHIST 5)
PHIST (Phuket Hotels for Islands Sustaining Tourism) 2022 is an innovative event rallying the hotel industry and its stakeholders to discuss both environmental sustainability and social impact and governance.