Global international overnight arrivals are forecast to reach a record 1.57 billion in 2026, up 2% from 2025, according to the WTM Global Travel Report 2026. Spending by international visitors is expected to grow by 6% to US$1.8 trillion.
Despite challenges such as the Iran conflict and rising living costs, the travel industry continues to show resilience. Domestic and short-haul travel are driving much of the growth, while higher fares and safety concerns are weighing on long-haul demand.
The report highlights a shift towards shorter trips, particularly in Europe and Sub-Saharan Africa, where travel increased by 3%. Meanwhile, the Middle East recorded a 40% decline in overnight arrivals this year. However, the region could see a 43% recovery in 2027 if the Iran conflict is resolved.
Value for money has also become a major consideration for travellers. One in six now chooses destinations based on affordability and value, compared with one in eleven in 2025. However, demand for luxury travel remains steady, with 12% of travellers prioritising luxury destinations.
Technology is also reshaping travel decisions. The report found that 36% of travellers are willing to use artificial intelligence (AI) to make bookings, while 58% would use it to compare prices.
Chris Carter-Chapman, Event Director at WTM London, highlighted the importance of resilience and reinvention across the travel industry, reflecting the event's conference theme.
Dave Goodger, Managing Director EMEA at Tourism Economics, noted that leisure travel remains a priority despite ongoing disruptions.
Looking ahead, the report forecasts further growth, with global international arrivals expected to increase by 8% in 2027.
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