SilverDoor, a leading global corporate serviced flat provider, has announced the appointment of Shelley Mathews as Head of Business Development for Europe, the Middle East, Africa (EMEA), and Asia-Pacific (APAC). Mathews, who assumes her role immediately, will spearhead the company's business development strategy in these regions, collaborating with the commercial team to expand SilverDoor's corporate client base.

With over 20 years of experience in business travel and corporate accommodation, Mathews previously served as Chief Revenue Officer at Take2Eton. Her extensive background includes senior roles at CTM and ATPI, where she excelled in building high-performing sales teams and fostering global partnerships. Her expertise spans sales strategy, pipeline development, and profit and loss management across various markets.

Claire Barrie, Chief Commercial Officer at SilverDoor, expressed confidence in Mathews' capabilities, stating, "Shelley's experience speaks for itself; she has spent two decades building commercial teams and relationships that last, and she really understands what corporate clients are looking for."

Mathews herself is enthusiastic about her new role, saying, "I’m delighted to be joining SilverDoor at such an exciting stage in its growth. The business has built a strong reputation for understanding the needs of corporate clients and delivering a high-quality, genuinely global service."

This appointment comes as SilverDoor continues its global expansion, supporting corporate clients with serviced flats for relocation, project work, and extended stays. The company aims to strengthen client partnerships and explore new growth opportunities across EMEA and APAC.

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