Guest acquisition platform SiteMinder has launched the Hotel App Store — a marketplace which allows hotels to discover, choose and connect apps to their systems for greater guest experiences and revenue.
The unveiling of the product at World Travel Market London today is a significant step forward for hotels that have been challenged with changing guest behaviour but have lacked access to technology that keeps them ahead of those trends.
Until now, marketplaces have been closed environments for hotels, accessible only by using a marketplace provider’s designated property management system (PMS). SiteMinder’s Hotel App …
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