Sky Bird, a leading airline consolidator in North America, has unveiled its #WhyUseATravelAgent initiative to promote the significance of travel advisers.
Launched during its 50th anniversary, the campaign aims to unite travel professionals and enhance consumer awareness of the essential role advisers play in navigating today's complex travel landscape.
The initiative comes at a time when geopolitical uncertainties and airline disruptions are affecting travellers globally. Sky Bird is encouraging travel agencies and industry partners to advocate for the benefits of using professional travel advisers. The company has developed marketing assets and social media content that agencies can customise and share with clients.
Norman Knowles, CEO of Sky Bird, emphasised the irreplaceable value of travel advisers, stating, “When disruptions happen, travellers quickly realise that technology alone cannot replace experience, advocacy, guidance, and human support.” The campaign seeks to remind travellers of the critical support advisers provide.
Sky Bird's commitment to the travel adviser community is longstanding, offering exclusive airfare solutions, advanced booking technology, and 24/7 expert support through its WINGS Booking Platform. Arvin Shah, Chairman of Sky Bird, noted, “Travel advisers are the backbone of this industry, and they deserve greater visibility, stronger advocacy, and support.”
As Sky Bird celebrates its milestone anniversary, the initiative underscores its dedication to strengthening the travel adviser profession and supporting its growth across North America
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