Plaza Premium Group's digital rewards platform, Smart Traveller, has announced a new partnership with HeyMax, a Singapore-based loyalty and travel rewards platform. This collaboration introduces a conversion pathway between Max Miles and ST Points, offering members in Singapore and Hong Kong increased flexibility in earning and redeeming rewards. Members can convert Max Miles to ST Points at a 1:1 ratio, starting from 1,000 Max Miles.
Simon Huang, Managing Director of Smart Traveller, highlighted the value of this partnership, stating it enhances loyalty connectivity and engagement opportunities. "This collaboration with HeyMax is aligned with our approach to building a stronger rewards network across Hong Kong, Singapore, and beyond," he said.
David B. Wang, Head of Loyalty Partnerships at HeyMax, emphasised the benefits for travellers, noting that integrating Smart Traveller's lounge and airport benefits into HeyMax's ecosystem enhances the overall travel experience. "This partnership elevates the end-to-end journey—so every traveller across Hong Kong, Singapore, and beyond can travel sooner, better, and smarter," Wang added.
The partnership not only expands the ecosystem but also provides HeyMax users with a new way to convert Max Miles into Smart Traveller points, unlocking access to Plaza Premium Group's global network of airport lounges, dining, and travel services. Future collaborations are planned as both companies aim to develop scalable, flexible rewards ecosystems to meet evolving traveller expectations
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